25 B2B Cold Email Sequences with Results

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},

{{Icebreaker1 - example: [I saw on LinkedIn that you… ]}}.

Many B2B companies like yours and their sales teams connect with clients through multi-channel prospecting campaigns they’ve designed using our Academy (the most comprehensive and detailed online training available).

My research has shown that {{ValueProposition - example: [companyName helps businesses improve their customer experience and increase their return on investment]}}. And you could help even more clients.

One of our clients demonstrated that our methodology was worth exploring when they added CHF 3.7 million to their pipeline thanks to 160 qualified leads. Previously, they were wasting hundreds of hours generating poor-quality leads, thereby missing out on numerous lucrative opportunities.

It would be great to give you a bit more context over the phone (or perhaps outsource your sales development to our agency?).

Are you interested, or am I way off the mark?

Best regards from {{city}},
Charles

PS: Imagine having access to an unlimited number of qualified leads: your diary could look like this 😉

Charles Perret | CEO
Boost your B2B sales with our Agency & Academy
Switzerland +41 79 758 64 03
USA ‭+1 (234) 201-8019‬
LinkedIn

{% spin %}{% variation %}Hello{% variation %}Hello{% variation %}Hi{% endspin %} {{firstName}},

I’m writing to follow up on my last email: I thought you might like a bit more context.

If you’d like to reach more {{Target Audience - example: C-level executives}} to promote your {{Product: cyber security solution}}, get free access to the first chapter of our Academy.

Amongst several tutorials, you’ll learn how to set up an automated outbound campaign on LinkedIn, sending up to 400 invitations per month, completely free of charge.

Interested?

Kind regards,

{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},
I realise you’re very busy, but I wouldn’t want to miss the opportunity to work with {{companyName}}: should I contact someone else to discuss business development (lead generation, outbound prospecting, etc.)?
Perhaps {{colleaguename1}}?

Kind regards

PS: My to-do list below reminded me to write to you 😉

{{signature}}

{{firstName}},

I’d like to show you that your leads are our top priority: would you like to receive a free lead generation plan for 100 leads?

You shouldn’t be wasting your time generating leads: you should be focusing on what allows you to create the most value: meeting your potential customers, understanding their needs and building a relationship of trust.

If you’re interested, could we have a 15-minute chat on the phone to discuss the criteria for your ideal customer profile so we can prepare this project? Perhaps {% assign today = "now" | date: "%A" %}{% case today %}{% when "Monday" %}tomorrow or Wednesday{% when "Tuesday" %}tomorrow or Thursday{% when "Wednesday" %}tomorrow or Friday{% when "Thursday" %}tomorrow or Monday{% when "Friday" %}Monday or Tuesday morning{% when "Saturday" %}next week{% when "Sunday" %}next week{% endcase %}?

Kind regards

{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},
Since you’re a {{jobtitle}}, what’s stopping you from getting a free lead generation project or learning new customer acquisition methods? Is it because:
you don’t do email outreach, cold calling or LinkedIn outreach
it’s not the right time
for another reason?
I’d be delighted to chat with you about how our clients launched their first outreach campaign or improved their previous approach.

Kind regards,

PS: Here’s a little virtual coffee to get you through the rest of your day :)!

{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},

So… were my emails really that bad that they didn’t catch your attention?

I’ve tried to get in touch with you several times, and if you’re not interested in this discussion, that’s perfectly understandable.

I thought it would be a good idea to get in touch because, before we met, our clients were missing out on a lot of opportunities: their sales teams weren’t scheduling enough demos, their conversion rates were disastrous, and they weren’t managing to hit their targets.

Kind regards,

P.S.: If you’re not interested in working together to grow your business, please let me know and I’ll stop contacting you.

{{signature}}

LinkedIn connection request
Sent: 1 day after the last message
Content: from Charles’s LinkedIn account
{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, Charles from devlo here. I’m looking forward to connecting with you and finding out more about {{companyName}}’s projects. Good luck with your B2B sales initiatives in the third quarter

Hello {{firstName}},

{{Icebreaker — e.g.: Your background and qualifications in IT security are impressive — I’ve had a look at your LinkedIn profile.}}

{{PainPoint — e.g.: As you’re no doubt aware, the number of cyberattacks in Switzerland doubles every year, and most of them target Active Directory. Our clients in the {{industry}} sector have turned to our solution to improve their cyber resilience and better withstand the next ransomware attack.}}

In a (very) nutshell, our solution:
- identifies and prioritises all attack vectors so you can focus your attention on the most dangerous ones
- provides prioritised, actionable recommendations to reduce risks associated with your access configurations
- maps your entire AD (and/or Azure AD) to provide you with a continuous risk score

Time and resources are limited, but with our solution, you know what to prioritise to improve your resilience to attacks. We suggest the actions that require the least effort for the greatest improvement.

If reducing your attack surface is a priority, would you be willing to discuss this with our CEO [CEO_first_name]?

Kind regards,
Charles

PS: All our partners have reduced their internal attack surface by over 60% thanks to [CompanyName].

Hello {{firstName}},

Given the importance of {{CompanyName}}’s cyber resilience, I would like to make a proposal and provide further background on [CompanyName].

We would be happy to carry out a security audit of your internal environment (AD, Azure AD). Instead of paying consultants between CHF 20,000 and CHF 100,000 for a pentest or a limited, one-off audit, we are offering you a 30-day trial at a fraction of that cost to continuously analyse your entire attack surface. From experience, the results are guaranteed.

Before using [CompanyName], our clients were faced with thousands of recommendations based on qualitative compliance. It took time to understand where to start and identify the most critical issues within the context of their organisation.

Now they know where to focus their attention and which actions to take first, thanks to simple, prioritised and context-specific recommendations.

[CompanyName] is a Swiss company based in Lausanne and part of Trust Valley. We offer on-premises or cloud deployment in Switzerland or across Europe.

Could you spare 45 minutes to discuss your cyber resilience? You can book a time of your choice directly in [CEO_first_name]’s calendar (but if you prefer, I can also send you two or three suggestions).

Thank you in advance for your reply,

Kind regards,
Charles

PS: Here’s a little virtual coffee to help you get on with your day :)

Hello {{firstName}},

I imagine you’re quite busy at the moment?

The offer in my last message to trial our solution for 30 days at a very competitive price still stands.

I invite you to read our short brochure to understand how graph theory and machine learning techniques enable our solution to continuously map an organisation’s attack surface, identify the most likely attack paths and suggest remedies.

Please also note that if your environment is hybrid, our solution analyses not only Microsoft Active Directory, but also Azure Active Directory and the relationship between the two.

Does your organisation use AD, Azure AD, GCP, AWS, or an internal directory?

Have a good day,

Kind regards,
Charles

Hello {{firstName}},

I hope you are well.

I haven’t heard back from you, so I was wondering whether I should contact you or your colleague {{colleague_name}}?

Thank you in advance for your reply,

Kind regards,
{{salesRep}}

If the prospect replies:

"Hello {{firstName}}, this is {{salesRep}} from [CompanyName]. I’ve sent you some emails about our solution, which can help you improve your cyber resilience, particularly by saving you time and money. Would you have two minutes to spare to see if we could be a good fit for you?"

If so:

"As you are no doubt aware, in Switzerland the number of cyberattacks doubles every year, and in 80% of audits carried out in 2020, the IT system was compromised within 24 hours (according to Wavestone). In light of this, 53% of large enterprises and SMEs have an AD security project in place. Our solution addresses three common issues: 1) prioritising the actions to be taken, 2) an audit that never stops, 3) a very affordable cost. Our clients have reduced their internal attack surface by over 60% in just a few months."

If interested → Qualification questions + schedule a demo.
If not interested → Rephrase the problem, handle objections politely.

If voicemail:

"Hello {{firstName}}, this is {{salesRep}} from [CompanyName]. I hope you’re well. I’ve been trying to get hold of you as you might be interested in finding out how our clients have reduced their attack surface by over 60%. Would you have a minute to discuss cybersecurity? You can call me back on this number or email me. Have a good day."

Hello {{firstName}},

I hope you’re well.

I tried to reach you by phone yesterday regarding our attack prediction solution (my mobile number is [Number]). Would it be possible for me to call you back at a more convenient time to discuss whether our solution is the right fit for you?

Thank you in advance for your reply,

Kind regards,
{{salesRep}}

Same approach as Touch #5. Second attempt to call prospects who didn’t answer the first time.

Objective: to speak to the prospect in person. Vary the time of the call from the first attempt (if the first call was in the morning, try again at the end of the day).

Hello {{firstName}},

I tried to get in touch with you again yesterday, but it seems you have a busy schedule. If there’s a better time, or if you’re not interested in finding out how our solution can add value, please do let me know so that I can stop contacting you.

I believe our solution might be of interest to you, as it replaces numerous audits and penetration tests with a single continuous analysis tool, covering the entire internal attack surface at a significantly lower cost.

Alternatively, could you let me know if I should speak to another of your colleagues? Perhaps {{colleague_name}}?

You’ll find our brochure here just in case, but I’m always available if you have any questions or would like to discuss protecting your infrastructure against the most damaging attacks.

Thank you in advance for your reply, and I wish you all the best for the future.

Kind regards,
{{salesRep}}

Hello {{firstName}}, this is [CEO_first_name] from [CompanyName]. I look forward to connecting with you and learning about the projects and insights you’re working on at {{companyName}}. See you soon

Hello {{firstName}},

{{Icebreaker - example: I read your annual report, which outlines your corporate social responsibility initiatives over the past year.}}

Employee engagement and sustainable development are undoubtedly two issues close to your heart. Several organisations such as the WTO, the GEF and Caran d'Ache collaborate with our non-profit association.

Together, we are working to promote biodiversity: to protect bees, our clients host beehives on their company premises or adopt them from our apiaries if their workplace is not suitable for hosting hives.

We take care of everything. You benefit from numerous advantages, such as:
Raising awareness, engaging and bringing your employees together through various team-building activities
Strengthening/diversifying your sustainability and social responsibility programme
Communicating your commitment both internally and externally (annual reports, ISO)

If protecting biodiversity is essential for {{companyName}}, would you be interested in discussing this further during an initial telephone conversation?

I look forward to hearing from you,

Kind regards,
{{salesRep}} for [ClientCompanyName]

P.S.: Do you like honey?

{{signature}}

Hello {{firstName}},

You’re no doubt wondering about a few things following my previous email :) Here are some further details and a proposal for you.

We are facing the sixth mass extinction – the one that led to the disappearance of the dinosaurs. Insects are the animals most affected, particularly bees. Yet they are the cornerstone of biodiversity, as they pollinate plants.

[ClientCompanyName] wishes to raise public awareness of this cause and is collaborating with private partners to bring about change on a large scale. Employees at {{companyName}} could get involved locally and take practical steps to protect bees.

If your premises aren’t suitable for installing beehives, you can always adopt one from our apiaries. Your hive will then be personalised with your company logo, and all the honey produced will be sent to you in jars featuring your logo or design.

We would be delighted to visit you and present some of our initiatives, such as the one with Clarins: [video link]

Would you have 45 minutes to spare? Perhaps early next Thursday morning?

We look forward to hearing from you.

Kind regards,
{{salesRep}}

{{signature}}

Hello {{firstName}},
Would it be better to contact your colleague {{colleaguename}}? Or perhaps someone else?
Or is it because:
You’d prefer to discuss this together at another time
You’re not interested in this proposal
You already have a partnership in place
Or for some other reason?
Thank you in advance for your reply,

Kind regards,
{{salesRep}}

PS: My to-do list with a photo below reminded me to write to you 😉

{{signature}}

First cold call
Date sent: 3 days after the last message
Call script:
If the prospect answers:

Hello {{firstName}}, this is {{salesRep}} from [ClientCompanyName]. How are you? … [“Fine, thank you, and you?”]

Well, thank you. I contacted you by email regarding our project on biodiversity and beehives. I saw that you are [JobTitle] at [ProspectCompanyName]. I wanted to give you a call. Do you have a minute to chat?

If so:

We are a recognised charity that establishes partnerships with companies like yours to promote biodiversity and combat bee decline.

We install small beehives on our clients’ premises; we take care of everything. We also organise team-building activities, workshops and gifts that you can offer to your clients. That is why I wanted to know if you would be interested in meeting with my manager [ClientFirstName] to find out more about the project.
—---—---—---—---—---—---—---—---—---—---—---—---—- -------__PROTECTED_19____PROTECTED_20____PROTECTED_21____PROTECTED_22____PROTECTED_23____PROTECTED_24____PROTECTED_25____PROTECTED_26____PROTECTED_27____PROTECTED_28____PROTECTED_29__ -------------------------
If they are interested,
ask these questions to qualify the prospect:
__________________________________________________________________________________.
__________________________________________________________________________________.
__________________________________________________________________________________.
If they are qualified, ask these questions to personalise the demonstration:
__________________________________________________________________________________.

[...] (full content available on request)

Hello {{firstName}},

You may have missed a call from me yesterday. Would you be available at another time?

It would be great to discuss your employees’ engagement and your CSR initiatives. You can also tell us about your team-building projects or volunteer days, and I can explain how we support our clients in this area.

Have a great day,
{{salesRep}}

P.S.: Here’s a little virtual coffee to help you have a good day :)!

{{signature}}

Hello {{firstName}},

I hope you are well.

We have tried to contact you several times, and if you are not interested in our organisation, we will understand.

Might one of your colleagues be interested in the project we are proposing? Perhaps {{colleaguename}}?

Please do not hesitate to contact us if you have any questions.

I wish you all the best for the future.

Kind regards,
{{salesRep}}

{{signature}}

LinkedIn connection request
Sent: 1 day after the last message
Content: from LinkedIn
Hello {{firstName}}, I am [President_FirstName], CEO of [ClientCompanyName]. Our colleague {{salesRep}} has contacted you by email. I look forward to hearing from you soon

Hello {{firstName}},

We’ve never met, but our team has taken note of the various sustainability initiatives featured on the {{ProspectCompanyName}} website. We’ve concluded that your company takes its impact on the community very seriously and involves its staff in community initiatives.

[Colleague’s name] and I work at [ClientCompanyName], a digital platform dedicated to employee social engagement, which offers volunteering opportunities, donations and sustainability challenges. Here is a photo from our video call, during which we learnt more about your organisation.

We collaborate with hundreds of charities and companies such as PwC, L’Oréal and BNP Paribas to help them innovate their programmes.

Would you be available for a quick chat over the phone to see if [ClientCompanyName] might be a good fit for you?

Kind regards,
Charles

[ClientCompanyLogo]
Charles Perret
Account Manager - [ClientCompanyName]
[ClientCompanyAddress]
[ClientCompanyAddress]
+41 79 758 64 03
[ClientCompanyURL]

Hello {{firstName}},

I hope you’re well.

Your inbox is probably quite full, so I wanted to get in touch again in case my initial message got lost. I thought you might be interested to know that our clients, such as BNP Paribas, L’Oréal and PwC, have refocused their corporate volunteering platforms to concentrate on virtual initiatives (and August broke all records).

Thanks to our digital solution, their employees are encouraged to take part in small acts of kindness, such as helping elderly people with their shopping. They can also sign up for virtual opportunities posted by their charitable partners to provide online support to migrant entrepreneurs, organise a charity yoga class or translate documents (please see the attached document).

Could we find a time to meet, perhaps in the next few days?

I look forward to hearing from you,

Kind regards,
Charles

{{signature}}

Hello {{firstName}}, this is Charles from [ClientCompanyName]. It would be great if we could connect on LinkedIn as well. I emailed you a few days ago regarding your sustainability initiatives. Take care

Hello {{firstName}},

Could we arrange a time to have a quick chat over the phone?

We could make the most of our platform to enhance your CSR programme whilst involving your staff in the process.

If someone else is better placed to assist me, I would be very grateful if you could put me in touch with the most suitable person. Thank you in advance.

If you’re interested, I invite you to book a slot directly in my calendar for our initial meeting, to avoid back-and-forth correspondence if that suits you better.

Kind regards,
Charles

{{signature}}

Cold calling
Date sent: 4 days after the last message
Call script:
If the prospect answers:
Hello {{firstName}}, my name is Charles Perret and I work at [ClientCompanyName]. How are you? [...]
I contacted you by email regarding our employee social engagement solution. We work with companies such as PwC, L’Oréal and BNP Paribas, and I was wondering if you’d be interested in finding out more. [...]
If yes:
Very well, perfect. I suggest we arrange a demonstration when you’re available. Would you have two minutes now so I can ask you a few questions to better understand your situation, so we can prepare a personalised presentation, including success stories from companies with a similar profile?
—---—---—---—---—---—---—---—---—---—---—---—---—- -------—---—---—---—---—---—---—-----—---—---—---—- -------------------------
If they are interested,
ask these questions to qualify the prospect:
__________________________________________________________________________________.
__PROTÉGÉ_27__.
__PROTÉGÉ_28__.
If they are qualified, ask these questions to personalise the demonstration:
__PROTÉGÉ_29__.
__PROTÉGÉ_30__.
__PROTÉGÉ_31__.

[...] (full content available on request)

Hello {{firstName}},

I tried to give you a call a few days ago. I hope you’re well.

I’m sure you’ll agree that CSR is a vast subject, covering a range of areas where a company can take action, such as installing solar panels on a roof, reducing its carbon footprint, and so on.

Corporate citizenship is an area that companies only consider from time to time, yet it is an effective approach to doing good whilst giving your employees an active role. By mobilising your talent, it is no longer just management who is responsible for developing a sustainable future.

I invite you to watch this YouTube video to find out more about our top-down and bottom-up approaches. It shows how the [ClientCompanyName] platform connects employees with volunteering opportunities posted by the charities you have selected, whilst providing you with an overview of the entire process.

Could you please forward my email if I should be contacting another of your colleagues instead?

Kind regards,
Charles

{{signature}}

Hello {{firstName}},

Following my recent emails, I imagine your schedule has changed somewhat, and perhaps your work too, given everything that has happened with COVID-19.

Despite the uncertainty, we would like to stay positive and maintain an optimistic outlook. Some of our clients have shifted their volunteering programmes towards virtual initiatives to boost employee engagement.

Could we meet to discuss how things have developed on your end and how we might be able to assist you now or in the near future?

I look forward to hearing from you,

Kind regards,
Charles

{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},

{{Icebreaker}}

My research has shown that you manage the skills development of hundreds of people at {{companyname}}. I imagine the focus is particularly on leadership, communication and facilitation skills.

Dozens of companies trust [ClientCompanyName] to help their employees thrive and develop in over 30 countries. In this post-Covid world, the business landscape is constantly evolving. Employees need to regularly upskill and reskill to remain effective in their roles.

In Switzerland, we have been designing and delivering training courses in German, French and English since 2002.

It would be great to meet you in {{city}} or via video conference to discuss this further.

Are you interested, or am I way off the mark?

Kind regards,
[Client_FirstName]

{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},

I’m writing to follow up on my last email: I thought you might like a bit more context.

Training Industry has ranked [ClientCompanyName] among the top 20 companies recognised as the best providers of leadership training.

Our clients value our solutions because they are hybrid, interactive and learner-centred. Your employees, wherever they are in the world, can truly thrive thanks to our robust pedagogical approach, which is built on decades of experience and innovation.

Among our various learning solutions, most of our clients appreciate [ClientSolution]: https://www.youtube.com/

It would be great to hear more about your future initiatives aimed at supporting your employees in their day-to-day work and to share our best practices.

Are you interested?

Kind regards,
[Client_FirstName]

P.S.: Let me know if this situation sounds familiar 😄

{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},
I understand you’re very busy. I wouldn’t want to miss the opportunity to work together: should I contact someone else within your organisation?
Perhaps your colleague {{colleaguename1}} or {{colleaguename2}}?

Kind regards,
[Client_FirstName]

PS: Here’s a little virtual coffee to help you have a great day :)!

{{signature}}

Cold call no. 1
Date sent: 3 days after the last message
If the prospect replies:
“Hello, this is John Doe.”

Hello {{firstname}}, I’m {{salesRep}} from [ClientCompanyName]. How are you?

“I’m fine.”

Our Managing Director [Director_FirstName] contacted you by email (regarding your training and development programme). Does that ring a bell?
↙ ↓
“Yes”
“No”
See below
↘
He contacted you because you hold the position of {{JobTitle}} at {{CompanyName}}. We work for [ClientCompanyName], which ranks among the top 20 companies in the field of leadership development.

I was wondering if you’d have a minute to discuss this?
↙ ↓
“Yes”
“I don’t have time right now, I’m about to go into a meeting”
See below

↘
Oh, right, could I ring you back tomorrow morning around 10 am?

“Yes, that suits me”

Right, thank you. You’ll receive an invitation. Have a good meeting and see you tomorrow. [END]
To give you a bit of context,
(If I haven’t already mentioned: [ClientCompanyName] has been ranked among the top 20 companies in the field of leadership development. Hundreds of companies trust us to help their talent thrive through various learning solutions. That’s why [Client_FirstName] would be delighted to meet you and share best practices, so that you might draw inspiration from what we do for your training and development programme.

Are you interested?

“Yes”
See below
↘

[...] (full content available on request)

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},

My name is {{salesRep}} and I work with [ClientName] at [ClientCompanyName].

Unfortunately, I haven’t been able to get hold of you today. I wanted to have a quick chat with you about our managing director’s proposal.

The idea is to discuss your future professional development and upskilling initiatives to support your staff in their day-to-day work. We could share best practices.

Would you be available to discuss this over a quick phone call in the next few days?

Kind regards,
{{salesRep}}

{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},

I hope you’re well.

We’ve tried to get in touch with you several times, and if you don’t wish to discuss this, that’s perfectly understandable.

You must be very busy, but I’m sure you’d be pleasantly surprised to see what our clients have achieved. On that note, you can take a look at these case studies to get a better idea:

[ClientsCustomer] wanted to equip its 5,000 managers worldwide with the skills, knowledge and behaviours needed to better understand and fulfil their role in the new talent management processes

[ClientsCustomer] wanted to support its pharmacy managers in their new management roles

We would be delighted to put you in touch with our clients so you can hear their testimonials. But before that, how about a chat?

Or should I contact you later in the year?

Kind regards,
{{salesRep}}

LinkedIn connection request
Date sent: 5 days after Contact No. 4 – First cold call
Content: message sent on LinkedIn (from the client’s account)

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, [FirstNameofClient] from [ClientCompanyName}. I would be delighted to connect with you to share best practices regarding our innovative learning solutions to help your employees grow and develop.

LinkedIn connection request
Sent: 1 day after the last message
From: Client
Content: from LinkedIn
Option A] Fully personalised
Option B) Hello Mr {{last name}}, my colleague {{salesRep}} will be contacting you regarding street cleaning in {{city}}. Is {{email}} the correct email address for me to contact you?

Dear {{salutation}} {{lastName}},

{{icebreaker}}.

My research has also shown that you are politically responsible for keeping {{city}} clean.

We currently support over 50 cities and local authorities that have chosen our solution to monitor their cleanliness levels, optimise the use of their resources and reduce their environmental footprint, particularly their water consumption and greenhouse gas emissions.

The city of Basel, for example, has been able to reduce its number of street sweepers by 15%. The head of the cleaning department can objectively demonstrate that their city has become cleaner.

To achieve this, the city is mapped using our image recognition system installed on vehicles. These cleanliness measurements also help to engage teams in a process of continuous improvement and make their working conditions more attractive.

It would be great to be able to give you more details over the phone.

Are you interested, or am I way off the mark?

Kind regards,
{{salesRep}}

PS: This video shows how the intelligent vision system works on vehicles

{{signature}}

Dear {{salutation}} {{lastName}},

What do you think of my proposal?

Furthermore, we invite you to conduct a large-scale trial over the next three months, focusing on one or more specific operational objectives (this is, after all, the time of year when waste production peaks!).

You can test our solution in {{city}} to assess the results for yourself.

The first five towns in {{CountrySequence}} will benefit from a preferential rate. As an added bonus, you will also receive personalised support from one of our experts, who can help you resolve operational issues relating to cleanliness in your town.

For your information, all the towns and municipalities that rolled out our solution in 2022 have expanded their coverage to larger areas. Implementation is straightforward and no tender process is required, as our solution is unique and we have no competitors.

Would you be interested in a meeting with our CEO?

Kind regards,
{{salesRep}}

{{signature}}

PS: My to-do list in the image below reminded me to write to you 😉

Call to action: Schedule an initial consultation to identify the potential client’s needs

Contact details

---

Dear {{salutation}} {{lastname}},

Would it be better to contact your colleagues {{colleaguename1}} or {{colleaguename2}}?

I imagine your schedule is busy. However, your colleagues responsible for sanitation, pollution or street cleaning might be interested.

A quick anecdote: one of our clients (a road maintenance manager) thought he would need more internal resources to launch the project. However, it took just two months to see the first results. Not only did he realise that he and his teams had saved valuable time, but they even eliminated several ‘black spots’ of unknown waste (thanks to the clear dashboard).

Kind regards,
{{salesRep}}

P.S.: Below is an example of a weekly report. It is an essential tool to help you make decisions today and achieve concrete results tomorrow

First cold call
Date sent: 3 days after the previous message
Call script:
If the prospect answers:
Opening line: Hello, my name is {{salesRep}} and I work for [ClientCompanyName]. I contacted you by email as you are the {{jobtitle}} for the town of {{City}} and I wrote to you regarding urban cleanliness. Do you have a few minutes to chat?
Objective: As you can see, over 50 local authorities have adopted our solution to manage their cleanliness, optimise their resources and reduce their environmental footprint. That is why we would like to meet you and present the results achieved by our clients. Are you interested?
Call to action: That is why our Managing Director [Director_FirstName] would like to meet with you and present the results achieved by our clients. Are you interested?
Background: 50 local authorities have adopted our solution to monitor their cleanliness levels, optimise the use of their resources and reduce their environmental footprint, particularly their water consumption and greenhouse gas emissions. To do this, they map the cleanliness of their town using our image recognition systems installed on their vehicles. These cleanliness metrics also enable us to involve our teams in a process of continuous improvement and make their working conditions more attractive.

Follow the telephone sales script below
If yes, ask these questions to personalise the demonstration and qualify the prospect

If no, ask why and overcome the objections: (Courtesy - Problem - Action)
_____
_____
_____

Dear {{salutation}} {{lastname}},

I was unable to reach you by phone today.

Like all the other elected representatives we work with, you care about the appeal, safety and sustainability of {{city}}. What’s more, your residents’ quality of life goes hand in hand with the cleanliness of the city.

That’s why we’d like to meet with you to present the results your residents can expect.

Could we discuss this over the phone?

Kind regards,
{{salesRep}}

P.S.: Here’s a little virtual coffee to help you get on with your day :)!

Dear {{salutation}} {{lastname}},

Should I get in touch with you again later this year?

The {{city}} website states that you are responsible for improving the cleanliness of the city.

You know as well as I do that you can’t improve what you can’t measure. Only by measuring the resources deployed can we assess their effectiveness and improve them.

That is why we can help you innovate in this area to ensure the quality of life for your residents.

A recent case study focuses on a business district in Utrecht, the Netherlands, where many residents were complaining about cleanliness. Our solution redefined the cleaning zones based on measurements taken over a two-month period. The result: no further complaints, and four street cleaners were able to be reassigned to less strenuous tasks.

Would you like to know more about the background? Or would you like to contact our clients to exchange ideas and ask them questions directly?

Kind regards,
{{salesRep}}

P.S.: Just like you, we believe that {{city}} is one of the cleanest cities in the {{CountrySequence}} region. Together, we can prove it and do even better without investing any more resources.

{{signature}}

Hello {{firstName}},

Our recruitment platform can help you and {{companyName}} connect with new talent.

I was wondering whether I should be contacting you or your colleague {{colleaguename}}?

Our clients, such as {{client_ref}}, are already successfully using our solution to meet candidates over an informal lunch, whether online or in person (as you may have guessed from my photo montage above 😊).

The concept is simple: students or recent graduates apply via our platform to request a lunch meeting with an employee. If their application is successful, they meet the employee from the chosen department for an informal chat over lunch.

Every day, our platform is enriched with new profiles of students, graduates and young professionals from numerous universities and higher education institutions. {{icebreaker}}

How about getting in touch next week to see if our digital solution can help you recruit more talent? Over a virtual coffee, perhaps?

Thank you in advance for your feedback,

Kind regards,
{{salesRep}}

PS: Here’s an example from {{ClientCompanyName}} with {{client_ref}} 😃

{{signature}}

Hello {{firstName}},

I imagine your schedule is very busy – my to-do list below reminded me to write to you 😉

Joking aside, I’m convinced that your current and potential candidates are at the heart of everything {{companyName}} does. Today, recruitment is crucial, but a little more complex than it used to be.

That’s why you and your team will be pleasantly surprised to see just how much our solution supports our clients and helps you achieve your recruitment goals.

How are you currently approaching recruitment? Are the results meeting your expectations?

Kind regards,
{{salesRep}}

PS: I hope the photo above made you smile! Have a great day

{{signature}}

---

Hello {{firstName}},

I imagine your schedule is very busy – my to-do list below reminded me to write to you 😉

Joking aside, I believe your current and potential employees are at the heart of everything {{companyName}} does. Today, recruitment is crucial, but a little more complex than before.

That’s why you and your team will be pleasantly surprised to see just how much our solution supports our clients and helps you achieve your recruitment goals.

How are you currently approaching recruitment? Are the results meeting your expectations?

How about we explore this new approach together over the phone in the next few days?

Kind regards,
{{salesRep}}

PS: I hope the photo above made you smile! Have a great day

{{signature}}

LinkedIn profile visit
Date of visit: the same day as the last contact
Subject: same as above
Content: None
Visit to {{ClientCompanyName}}’s LinkedIn profile

Hello {{firstName}},
I hope you’re well.
I haven’t heard from you, so I assume you’re very busy at the moment, or perhaps someone else is handling the recruitment?
My colleague {{salesRep}} and I would be delighted to meet a representative from {{companyName}} 😃
Thank you in advance for your reply,
Kind regards,
{{salesRep}}
P.S.: I thought of you because our top-performing partners have already added over 100 profiles to their talent pool thanks to our solution!
{{signature}}

Hello {{firstName}}, this is {{salesRep2}} from {{ClientCompanyName}}. I’m a colleague of {{salesRep}}, who contacted you by email. It would be great to connect and catch up on {{companyName}} on LinkedIn. Take care

Cold calling
Timing: 3 days after the last contact
Call script:
If the prospect answers:
Hello {{firstName}}, my name is {{salesRep}} and I work at {{ClientCompanyName}}.
I sent you an email regarding our recruitment platform: we help companies like {{client_ref}} to strengthen their employer brand. Would you be interested in discussing the results achieved? [...]
If yes:
Perfect, very good. I’d like to arrange a demo for when you’re available. Would you have two minutes now to answer a few questions so we can better understand your situation and prepare a personalised presentation, including success stories from companies with a similar profile?
If they’re interested,
ask these questions to qualify the prospect:
__________________________________________________________________________________.
__________________________________________________________________________________.
__________________________________________________________________________________.
If they are qualified, ask these questions to personalise the demonstration:
__________________________________________________________________________________.
__________________________________________________________________________________.
__________________________________________________________________________________.
Call to action → Schedule a demonstration with our co-founder/director directly in their calendar.

[...] (full content available on request)

Hello {{firstName}},

I hope you’re well.

I wanted to give you a bit more detail about our solution, which will streamline your recruitment process.

Our platform not only helps forge genuine connections between top employers and top talent, but also takes care of all the coordination.

In other words, your HR team receives the applications, allowing you to shortlist the candidates who interest you most. Our tool then automatically connects them with an available member of staff from the relevant department for a lunch or a coffee.

If you haven’t received a reply yet, is recruitment not on the agenda at the moment? Or would you like to receive more information first?

Thank you in advance for your reply,
{{salesRep}}

PS: Here’s a coffee to round off your day nicely 🙂

{{signature}}

Hello {{firstName}},

It seems you have a busy schedule, and I hope I’m not disturbing you.

This email is my final attempt to contact you. However, I remain available should you find the time to speak.

Or should I speak to your colleague {{colleaguename}}?

I wish you a great day and thank you in advance for your reply.

Kind regards,
{{salesRep}}

PS: One last lovely image to take with you!

{{signature}}

LinkedIn connection request
Date sent: first day of the sequence
From: [Client_Name]
Content: from LinkedIn

1. 1. LinkedIn connection request message:
Hello {{salutation}} {{lastName}}, I’ve read your various posts on LinkedIn as a wealth management and sustainability manager. Let’s connect on LinkedIn. Best regards

1. 2. If the LinkedIn connection request is accepted, send the following message 7 days later:
Hello {{salutation}} {{lastName}}, my colleague {{salesRep}} will be sending you an invitation by email. It concerns our special offer this autumn to protect your {{audience}} against bike theft, given that you are...

1. 3. Voice message:
“Hello, this is [Client_Name]. We’ve just won the tender in {{city/region}} to fill the streets with our revolutionary bike parking stations. Our priority is the safety of all cyclists by offering a local and sustainable solution. Is this also a priority for you?”

Email 1 – Introduction) + job title (Touch 7 – Email 5 – Final attempt)
Call to action: Schedule an introductory call to assess the prospect’s needs

Touches

---

Hello {{salutation}} {{lastName}},

{{Icebreaker}} I read online that Seneffe has installed four bike repair stations in various locations to promote sustainable transport and encourage the use of bicycles as a means of transport or for leisure. A great initiative

With this in mind, I imagine that more and more of them are cycling to your premises. However, as you know, cycling is no longer without risk. In 2022, around 600 bikes were stolen every day in Belgium. It was this observation that led to the creation of [Client_Name].

We have developed bike parking stations that are 100% secure, sustainable (made from recycled materials) and self-sufficient (powered by solar panels). Our users can secure their bikes to the station in just a few clicks via our free mobile app. Our stations secure both the front wheel AND the frame, making theft and dismantling impossible.

If the safety of your students and greener mobility are issues of concern to you, I’d be delighted to provide a little more context over the phone.

Are you interested, or am I missing the mark?

Kind regards,
PS: Let’s make sure it doesn’t come to that!

{{signature}}

Hello {{salutation}} {{lastName}},

What do you think of my proposal regarding our [ClientCompanyName] bike lock stations?

Incidentally, we have just won a tender from the Brussels-Capital Region.

This is also what has prompted us to contact {{ICP}} who are concerned about the issue of bicycle theft, as {{companyName}} certainly is.

To this end, I would like to present our special offer for this autumn. The first 10 applicants will benefit from discounts of up to 50% as well as extended warranties of up to 5 years for certain contracts.

As an added bonus, installation, which normally costs €490, will be offered free of charge with the purchase of at least 3 stations. Finally, our teams will help you promote the [ClientCompanyName] stations to ensure they are useful for your users.

Would you be interested in discussing this proposal with [CEO_Name], our CEO?

Kind regards,

PS: my to-do list in the photo below reminded me to write to you 😉

{{signature}}

Hello {{salutation}} {{lastName}},

Would it be best to contact your colleagues {{ColleagueName1}} or {{ColleagueName2}} regarding our anti-theft bike racks?

I’m sure you have a busy schedule, but I imagine that improving access to your premises by promoting greener transport remains a priority. Furthermore, you could use this to set yourselves apart from other universities.

Kind regards,
{{signature}}

Cold call no. 1
Date sent: 3 days after the last message
Call script:
If the prospect answers:
Opening statement: This is [Client_Name] from [ClientCompanyName]. I contacted you by email because you are the {{jobtitle}} for the City of {{city}} and I wrote to you regarding the protection of your {{audience}}’s bicycles. Do you have two minutes to chat?
Objective: to be defined
CTA: That is why I would like to meet with you and present our clients’ results. Are you interested?
Context: to be defined
Additional arguments depending on your prospect’s role/sector:

Follow the cold call script below
If yes, ask these questions to personalise the demo and qualify the prospect
to be defined
If not, ask why and overcome objections: (Courtesy – Problem – Action)
to be defined

Hello {{salutation}} {{lastName}},

I wasn’t able to reach you by phone today.

Like other {{ICP}}s in Belgium, you want to provide an attractive, safe and sustainable space for your {{Audience}}.

As you know, bike thefts are on the rise year after year. This is a real problem that causes stress for cyclists and discourages cycling.

This is hardly surprising, given that any lock can be broken in seconds with the right tools.

However, we guarantee that our stations offer 100% protection against theft. {{salesRep}} stations have been designed with two key objectives in mind: to be unbreakable and durable.

If sustainable transport and the well-being of your {{Audience}} are important to {{companyName}}, I’d be delighted to discuss this with you over the phone.

What do you think?

Kind regards,
{{salesRep}}

PS: Here’s a little virtual coffee to get you through the rest of your day :)!

{{signature}}

Hello {{salutation}} {{lastName}},

As you are {{jobtitle}} at {{companyname}}, I’m sure you have a lot of projects on the go and a very busy schedule.

If you’re not interested, please let me know; I’ll understand.

Or would it be better to get in touch at the start of next year?

Kind regards,

{{signature}}

Hello {{firstName}},

{{Icebreaker – example: post shared on LinkedIn – Your background is impressive; I visited your LinkedIn profile; As a [JobTitle], is [subject] important to you?}}.

Many {{engineering firms; architectural firms}} have turned to us to find the best solutions to their clients’ audiovisual challenges, and {{CompanyName}} came to mind.

Our company will provide you with full support for your projects, advise you on the latest innovations and technologies, and answer all your questions, such as:

What about the elevation plan, technical diagrams, high-voltage circuits, networks, cable routing, etc.?
What solutions are used to implement hybrid working?
How can we navigate between {{client_ref}}, etc., and ensure their interoperability?

Our clients also call on our experts for their digital signage, room booking, home automation, interactive visual installations, and other projects.

If audiovisual integration is a key priority for you and your clients, would you be interested in an initial discussion?

Thank you for your time and your response.

Kind regards,
{{salesRep}}

PS: I hope this photo brings a smile to your face!

{{signature}}

Hello {{firstName}},

I hope you are well.

I would like to make a proposal and provide you with further details.

We would be delighted to invite you to lunch to get to know you better. We look forward to learning more about {{CompanyName}}, as well as your current and future projects.

Since 2001, over 750 clients have turned to our team of 40 staff, based mainly in Gland. Recently, hybrid working solutions have become a priority. It would therefore be an excellent idea to discuss this topic together.

Would you be interested in this invitation? Or would you prefer a 10- to 15-minute telephone call?

You can choose a date that suits you directly from my manager’s calendar.

Thank you in advance for your reply.

Kind regards,
{{salesRep}}

PS: My to-do list below reminded me to get in touch with you 😉

{{signature}}

Hello {{firstName}},
I hope you’re well.

I was wondering if perhaps this wasn’t the right time, or if our services hadn’t sparked your interest. Is it because:

Do you already have another antivirus partner?
Would it be better to contact another of your colleagues, perhaps {{colleaguename}}?
Is there another reason?

The invitation to have lunch together that I sent you in my last message still stands.

Thank you in advance for your reply.

Kind regards,
{{salesRep}}
{{signature}}

Cold call no. 1

Date sent: 5 days after the last message
Call script:
If the prospect answers:

Hello {{firstName}}, this is {{salesRep}} from [ClientCompanyName]. How are you? … [“Fine, thank you, and you?”]
Very well, thank you. I contacted you by email because I saw that you are the {{jobtitle}} at {{companyName}}. I thought I’d give you a quick ring. Would you have a minute to discuss this with me?
If so:
We are an integrator of audiovisual and communication technology systems: video conferencing solutions, digital signage, home automation and room booking.

You know as well as I do that [...]. [DiscoveryQuestion]? [Prospect’s response]

That’s why I was wondering if you’d be interested in meeting with my manager?
__PROTECTED_6____PROTECTED_7____PROTECTED_8____PROTECTED_9____PROTECTED_10____PROTECTED_11____PROTECTED_12____PROTECTED_13____PROTECTED_14____PROTECTED_15____PROTECTED_16____PROTECTED_17____PROTECTED_18__ -------__PROTECTED_19____PROTECTED_20____PROTECTED_21____PROTECTED_22____PROTECTED_23____PROTECTED_24____PROTECTED_25____PROTECTED_26____PROTECTED_27____PROTECTED_28____PROTECTED_29__ -------------------------
If they are interested,
ask these questions to qualify the prospect:
__________________________________________________________________________________.
__________________________________________________________________________________.
__________________________________________________________________________________.
If they are qualified, ask these questions to personalise the demonstration:
__________________________________________________________________________________.
__________________________________________________________________________________.

[...] (full content available on request)

Hello {{firstName}},

I tried to reach you by phone yesterday. Would it be possible to call you at another time? If not, I’ll try to get in touch again in a few days.

I wanted to speak with you to find out more about your current projects and see if any of our work shares similarities.

I’m sending you our brief brochure. In it, you’ll find several examples of our work as well as additional information that will help you better understand the types of projects we could consider together.

Have a good day,
{{salesRep}}

{{signature}}

Cold call no. 2
Date sent: 2 days after the last contact
Call script:

(Same as for contact no. 4)

Hello {{firstName}},

I hope you are well.

I tried to reach you by phone yesterday regarding your audiovisual projects (my mobile number is [PhoneNumber]).

Would it be possible to call you at another time? If not, I’ll try to get in touch again in a few days.

Thank you in advance for your reply.

Kind regards,
{{salesRep}}

{{signature}}

Hello {{firstName}},

I hope you are well.

If another time would suit you better, or if you are not interested in our services, please do let me know.

Or should I speak to one of your other colleagues instead? Perhaps {{colleaguename}}?

I’m here to help if you have any questions or would like to discuss your projects.

Thank you in advance for your reply, and I wish you all the best for the future.

Kind regards,
{{salesRep}}

{{signature}}

LinkedIn connection request
Sent: 1 day after the last message
Content: from LinkedIn
Hello {{firstName}}, my name is {{salesRep}} and I work at [ClientCompanyName]. I look forward to connecting with you and learning about the projects and ideas from {{companyName}} that you share. See you soon.

Hello {{salutation}} {{lastName}},

{{icebreaker}}

Promoting {{companyname}} and highlighting affiliation with your institution are undoubtedly topical issues. Our partners, such as [ClientCustomer], as well as secondary schools and international schools, have turned to us for this very purpose.

They benefit from our merchandising services for textiles and items personalised to match their brand image. Their students can purchase various items such as sweatshirts, T-shirts, notepads and sports equipment for basketball, football, etc.

There’s no need to worry about tedious, time-consuming tasks such as collecting sizes, handling payments or arranging deliveries. Our partners particularly appreciate our platform, which allows their customers to pre-order and have items delivered directly to their home or school.

What’s more, everything is produced with respect for people and the planet: 100% organic cotton, recycled materials and certifications such as Oeko-Tex or PETA-Approved Vegan.

Would you like to discuss this further for 15 minutes during an initial phone call {% assign today = "now" | date: "%A" %}{% case today %}{% when "Monday" %}tomorrow or Wednesday{% when "Tuesday" %}tomorrow or Thursday{% when "Wednesday" %}tomorrow or Friday{% when "Thursday" %}tomorrow or Monday{% when "Friday" %}Monday or Tuesday morning{% endcase %}?

Thank you in advance for your reply.

Kind regards,
Janice

PS: Here are a few examples, and below is an illustration of a branded sweatshirt with the [ClientCustomer] logo [ClientCustomer]

{{signature}}

Hello {{salutation}} {{lastName}},

I hope you are well.

As {{companyname}}’s brand image is important, I would like to make you an offer: the bespoke graphic design of your products would be provided entirely free of charge.

Just like our other partners, you and your colleagues will be supported and advised by one of our experts. We do everything we can to make things easier for you. You will undoubtedly be surprised to discover the high quality of our products, their low environmental impact and the latest technologies available: screen printing, embroidery, specialised products (vegan), etc.

Although many organisations in the education sector use our services, other organisations such as [ClientCustomer], the International Olympic Committee and the Montreux Jazz Festival have also placed their trust in us for over 20 years.

Would you like to discuss this with us? If so, would you like to receive 2 or 3 suggestions for a 45-minute video call, [Client_FirstName] (you can also choose a date directly from their calendar)?

Thank you in advance for your reply,

Kind regards,
{{salesRep}}

PS: Here’s a little virtual coffee to help you get on with your day 🙂

{{signature}}

Email 3 – Contacting another colleague at ElonMusk / follow-up
Date sent: 6 days after the last message
Subject: same as the previous one
Date:

Hello {{salutation}} {{lastName}},

I hope you are well.

Should I write to your colleague {{colleaguename}}?

Or
are you already working with another supplier for your merchandising?
The start of the school year is a busy time and this isn’t the best moment
any other reason, perhaps?

Please note that the proposal in my last message still stands.

Thank you in advance for your reply,

Kind regards,
{{salesRep}}

PS: My to-do list below reminded me of 😉 I hope this will do

!

Cold call
Timing: 2 days after the last message
Call script:
If the prospect answers:
Hello {{salutation}} {{lastName}}, my name is {{salesRep}} and I work at [ClientCompanyName]. I contacted you by email regarding our merchandising services for your students, specifically to enhance your school’s image. Would you have two minutes to spare?
If so:
Several educational institutions, such as [ClientCustomer], as well as state schools, work with us to offer their students clothing and items personalised with their logo. We do everything to make life easier for them; they don’t have to do a thing, from graphic design to ordering and payment, right through to delivery. What’s more, everything is produced with respect for people and the planet: 100% organic cotton using recycled and certified materials.
Is this something you already do? [...]
Right, and would you be interested in discussing this with [Client_FirstName] via video call so that he can tell you more and show you one or two case studies from our partners?
—---—---—---—---—---—---—---—---—---—---—---—---—- -------__PROTECTED_19____PROTECTED_20____PROTECTED_21____PROTECTED_22____PROTECTED_23____PROTECTED_24____PROTECTED_25____PROTECTED_26____PROTECTED_27____PROTECTED_28____PROTECTED_29__ -------------------------
If they are interested,
ask these questions to assess the prospect:
__________________________________________________________________________________.
__________________________________________________________________________________.
__________________________________________________________________________________.

[...] (full content available on request)

Hello {{salutation}} {{lastName}},

You may have missed a call from me yesterday. My mobile number is [PhoneNumber].

Would it be possible to call you back {% assign today = "now" | date: "%A" %}{% case today %}{% when "Monday" %}tomorrow or Wednesday{% when "Tuesday" %}tomorrow or Thursday{% when "Wednesday" %}tomorrow or Friday{% when "Thursday" %}tomorrow or Monday{% when "Friday" %}on Monday or Tuesday morning{% when "Saturday" %}next week{% when "Sunday" %}next week{% endcase %}?

Thank you in advance for your reply,

Kind regards,
{{salesRep}}

{{signature}}

Hello {{salutation}} {{lastName}},

Could you let me know if I should be contacting your colleague {{colleaguename}}?

If another time would be more convenient, or if you are not interested in the benefits that your institution and your students could gain from personalised clothing and other items, please do not hesitate to let me know.

I wish you all the best for the future.

Kind regards,
{{salesRep}}

{{signature}}

LinkedIn connection request
Sent: 0 days after the last message
Sent from our client’s LinkedIn account (the CEO)
Hello {{salutation}} {{lastName}}, I am [Client_FirstName] from [ClientCompanyName]. My colleague {{salesRep}} has been in touch with you to discuss the marketing of your textile and personalised items under the {{companyName}} brand. I look forward to speaking with you. I hope to hear from you soon

Hello {{firstName}},

Here you can see my colleague {{salesRep2}} delivering our homemade meals to our customers.

How about enjoying our balanced and varied meals, made with local produce, for your lunch break?

I’m writing to you because we’re a Geneva-based company offering a ‘canteen 2.0’ service for businesses. Should I contact you, or your colleague {{colleaguename}}?
Via our website, your employees can easily order their lunch, which will be delivered the same day at midday, all in recycled or recyclable packaging.

As an employer, this also has benefits for you. Firstly, you are investing directly in your employees’ wellbeing. Secondly, this service is affordable – much more so than a company canteen, for example. Finally, we could create a bespoke menu tailored to your employees’ preferences.

Would you like to find out more? I’d be delighted to discuss this with you over the phone to provide further details. Thank you in advance for your reply,

Have a lovely day,
{{salesRep}}

{{signature}}

---

Hello {{firstName}},

Here you can see my colleague {{salesRep2}} delivering our homemade dishes to our customers.

How about enjoying our balanced and varied meals, made with local produce, for your lunch break?

I am writing to you as we are a Geneva-based company offering a corporate catering service. I was wondering whether I should contact you or your colleague {{colleaguename}}?

[...] (full content available on request)

Hello {{firstName}}.

I imagine you’re probably very busy – my to-do list below reminded me to get in touch 😉

I’d like to know if we can help you improve your staff’s benefits package.

If you’d like to find out more about how we support our partners, would you be available for a call in the next few days so I can give you more details? If so, please feel free to book a slot in my calendar.

Have a great day,
{{salesRep}}

{{signature}}

[Message sent from our client’s LinkedIn profile]
Hello {{firstName}}, I hope you’re well. My colleague {{salesRep}} sent you an email a few days ago regarding our corporate catering services. I look forward to getting to know you and keeping up with the latest news from {{companyName}}. Kind regards, [Client_FirstName]

Hello {{firstName}},

I hope you are well.

I am writing to follow up on my previous email regarding [ClientCompanyName], the ‘canteen 2.0’ initiative. I was wondering if you have already set up a similar service?

I’m asking because we offer our partners the opportunity to contribute financially towards providing healthy, fresh and gourmet meals. What’s more, we take care of all the logistics for them. Depending on the benefits you’d like to offer, this is something we could explore together.

If so, I suggest we discuss this over the phone as soon as possible. I’ve attached my calendar, where you can book a slot that suits you directly.

Have a great day,

Kind regards,
{{salesRep}}

{{signature}}

Hello {{firstName}},

I hope you are well.

Would you be available for a brief phone call to discuss our services offering fine dining for your staff?

If that suits you, here is my calendar where you can book a slot of your choice directly.

Thank you in advance for your reply.

Kind regards,
{{salesRep}}

{{signature}}

Cold call
Date sent: 4 days after the last message
Call script:
If the prospect answers:
Hello {{firstName}}, this is {{salesRep}} from [ClientCompanyName].
I contacted you by email regarding our corporate catering services for your employees. Would you be interested in discussing how our services could benefit your business? [...]
—---—---—---—---—---—---—---—---—---—---—---— -------------—---—---—---—---—---—---—-----—---—--- —---—- -------------------------
If so:
As an employer, the well-being of your employees is a priority. Our company offers daily canteen services featuring fresh, healthy produce, delivered to your offices at lunchtime according to your orders. Furthermore, as with many companies, sustainability must be one of your concerns. Indeed, all our products are packaged in recycled and recyclable materials. This initiative may be of interest to you as you are investing directly in your employees’ wellbeing, the lunch break will be better organised and, finally, you will be able to reduce your costs.

If they are interested,
ask these questions to qualify the prospect:
__________________________________________________________________________________.
__________________________________________________________________________________.
__________________________________________________________________________________.
If they are qualified, ask these questions to personalise the demonstration:

[...] (full content available on request)

Hello {{firstName}},

I hope you are well.

I have been trying to get in touch with you to discuss our offer of fine dining for our staff. Would you be available at another time for a brief phone call?

Thank you in advance for your reply.

{{salesRep}}

{{signature}}

Hello {{firstName}},
Although I would have liked to hear from you, I understand that you have a very busy schedule.
If you have a little free time and would like to discuss how we might be able to help you, please do let me know :)
This email is my final attempt to contact you, and I’d be delighted to hear from you.
I wish you all the best for the future.
Have a great day,
Kind regards,
{{salesRep}}

{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, {{linkedinnote}}.

The LinkedIn note begins as follows:
“Your LinkedIn post regarding…
Your LinkedIn profile states that…
Your interview OR your article OR your blog post…
My colleague Charles told me about…
… I’m delighted to connect with you. [Client_Name]”
If the LinkedIn connection request is accepted, the following message is sent 7 days later:
Hello {{firstName}}, my colleague {{salesRep}} has sent you an email.
Do you handle self-hosted [ProductName] solutions that might be of interest to {{companyName}}?
[ClientCustomer] and several Fortune 500 companies use our solution, as do companies such as {{company name}}.
They are accelerating the integration of their on-site, nearshore or offshore software development teams. And they are turning to our solution because it is the first CDE platform to offer both productivity and data security.
If the LinkedIn connection request is accepted, the following message is sent 21 days later:
Hello {{firstName}}, would it be best to contact {{colleaguename1}} or {{colleaguename2}} to discuss the developer experience, productivity, laptop management and compliance costs, etc.?

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},
A] {{icebreaker}}.
My research shows that you lead [ProductName].
B] My research indicates that you, {{colleaguename1}} and {{colleaguename2}}, lead [ProductName].
Our clients, companies such as [ClientCustomer], rely on our solution to improve their developers’ productivity and coding experience. Internal and external teams work on self-hosted cloud development environments (CDEs).
Unlike DaaS or VDI, CDEs are pre-configured Linux development environments that include all the tools, libraries, dependencies and security features.
[ClientCompanyName]’s CDEs are the first secure, standardised, ready-to-use development environments. Among other things:
Developer onboarding time has been reduced from several days to just a few minutes
Laptop management and compliance costs have been reduced by 50%
The entire development environment is now secure
Does the idea of having a bit more context during a call appeal to you, or am I way off the mark?

PS – Version A{{firstName}}, does that ring a bell?

{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},
What do you think of my latest suggestion, which is to explore how our clients balance developer productivity with security?
The idea is to meet for an initial, no-obligation discussion.
What’s more, the {year} special offer allows [ProductName] to see for themselves, in their own environment, that there’s no need to sacrifice efficiency for the sake of security.
This 45-day pilot project helps:
DevOps teams to ensure their developers’ productivity and comfort
CIOs to reduce risks associated with software development ({{colleaguename3}}?)
CIOs to reduce costs whilst ensuring compliance ({{colleaguename4}}?)
PS: One of the benefits our clients appreciate most is access to real-time information. They have an overview of all aspects of their [ProductName], as shown in the dashboard I created for {{companyname}} below:

{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},
Would it be best to contact your colleague {{colleaguename1}} or {{colleaguename2}} to discuss the DevOps infrastructure, code development efficiency and data resource security?
Or perhaps someone else?
I understand you’re busy, but it would be a shame not to explore whether there are opportunities for improvement at {{companyName}} through the use of cloud-based development environments.
Thanks

PS: My to-do list below reminded me to write to you 😉

{{signature}}

Cold call no. 1
Date sent: 3 days after the last message
If the prospect answers:
“John Doe speaking”

Hello John, I’m {{salesRep}} from {clientCompanyName}. How are you?

“I’m fine”

I contacted you by email regarding

(If the market were a little more mature)
online containers for code development activities to ensure developers’ productivity and comfort
pre-configured, self-hosted Linux development environments

We improve the efficiency, security and governance of your entire application development process whilst reducing management costs.

This is recognised in this year’s {clientRecognition} report.

Do you have a minute to discuss this?

“Yes”
“I don’t have time right now, I’m about to go into a meeting”
See below

↘
Oh, right, could I ring you back tomorrow morning around 10 am?

“Yes, that suits me”

Right, thank you. You’ll receive an invitation. Have a good meeting and see you tomorrow. [END]
To give you a bit of context,
(If not already mentioned: to be confirmed

Are you interested?

“Yes”
See below
↘
“No, I’m not the right person”

to be confirmed
↙ ↓
“Yes”
See below
↘
to be confirmed

Would it be a good idea to organise an initial meeting for all of us to discuss and share best practices, with no obligation, of course? [Get contact details]

And for now, what projects are you overseeing to help your colleagues with their work?

[...] (full content available on request)

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},

I tried to call you today on [PhoneNumber].

You’re probably familiar with GitHub Codespaces, so you might be interested to find out how [ClientCompanyName] is the most secure self-hosted alternative for managing development environments.

Would you like to have a virtual coffee to discuss this in more detail?

{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},

Would it be a good idea to contact {{colleaguename3}} or {{colleaguename4}}, given that our cloud development environment is the first infrastructure-as-a-service solution focused on security?

Our {clientRole} {clientName} and I have tried to contact you several times.
We thought you might be interested to know how our clients:
improve their developers’ experience (it now takes just one minute to onboard them) thanks to ready-to-use Linux development environments that work in any browser
control the risks of data exfiltration and access to resources
achieve savings of 30–50% by switching to CDE

If this doesn’t interest you, please let me know – I completely understand.

Or should I get back to you early next year?

Kind regards,
{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good afternoon{% endif %} {{firstName}},

{{Icebreaker}}

My research has shown that you manage biofuel-related projects at {{companyName}}.

It is becoming increasingly difficult to keep up with developments in the renewable fuels market, particularly regarding regulatory frameworks and demand forecasts for an ever-wider range of feedstocks and technologies.

Hundreds of organisations rely on our expertise and global knowledge of biofuels. Their team members have access to daily updates via our Renewable Fuels Intelligence platform.

“Your report is the Bible,” said the head of biodiesel at an S&P 500 company. No one else offers such accurate analysis.

It would be great to give you a bit more context over the phone and explain how {{companyName}} could also benefit.

Are you interested, or am I way off the mark?

Kind regards,
{{salesRep}}

PS: Do have a look at our website https://companyurl/{{firstName}}{{lastName}}

{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},

Here’s an offer for you, along with a little more context: try our platform for 10 days.

See for yourself why our 100+ clients can no longer do without our analytics to track the renewable fuels market and make their own decisions.

They save hundreds of hours by monitoring blending obligation levels and forecasting [ProductName].

Some have even realised they don’t need to hire an in-house analyst, as they have all the information they need.

Interested?

Kind regards,
{{salesRep}}

{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},
Would it be best to contact your colleague {{colleaguename1}} or {{colleaguename2}} to discuss information regarding biofuels? Or perhaps someone else?
Thank you for your reply,
{{salesRep}}

PS: My to-do list with a photo below reminded me to write to you 😉

{{signature}}

Cold call no. 1
Date sent: 3 days after the last message
Call script:
If the prospect answers:

Follow this cold call script
In this case, ask these questions to tailor the demonstration, assess the prospect and schedule the demonstration
Do you have a specific challenge we could help you with?
How many people from the team are involved?
Would you like to invite your colleagues who also market biofuels?
If not, ask why and overcome the objections: (Courtesy – Problem – Action)
_____
_____
_____

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},

Did you get my call yesterday? Is there a better time to call you? Perhaps {% assign today = "now" | date: "%A" %}{% case today %}{% when "Monday" %}tomorrow or Wednesday{% when "Tuesday" %}tomorrow or Thursday{% when "Wednesday" %}tomorrow or Friday{% when "Thursday" %}tomorrow or Monday{% when "Friday" %}Monday or Tuesday morning{% when "Saturday" %}next week{% when "Sunday" %}next week{% endcase %}?

Kind regards,
{{salesRep}}

PS: Here’s a little virtual coffee to get you through the rest of your day :)!

{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},

I hope you are well.

I’ve tried to get in touch with you several times, so I fully understand if you’re not interested in our renewable fuels information platform.

As a {{jobtitle}}, what specific information do you currently need that you’re struggling to find? Let me show you how you can make better decisions using our analytics.

{{salesRep}}

LinkedIn connection
Sent: 1 day after the last message
From: [Client_FirstName]
Content: from LinkedIn
{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, [Client_FirstName] from [ClientCompanyName]. I’m delighted to connect with you and share some information on biofuels and best practices. Perhaps this could be useful to you and {{companyName}}?

Getting past the switchboard
Your aim is to be put through to your prospect: there’s no point in presenting your solution to the wrong person. Be assertive and get straight to the point, as if you know exactly who you’re trying to reach. Here’s an example:

"Hello, this is Company X"

“Hello, this is {{salesRep}} from [ClientCompanyName], could I speak to {{FirstName}}”

"What is this about?"

“It’s regarding property management software”

“Does he/she know you?”​​

“I hope so” OR “We’ve been in touch via email

↙ ↓ ↓ ↘

Introduce the reason for our call to the prospect
"John Doe"

Hello Sir, this is {{salesRep}}, a sales representative from [ClientCompanyName]. Would you have a minute to chat?
↙ ↓

(If already contacted)
My colleague {{salesRep}} contacted you in early {{year}} regarding your property management software.
And I thought it would be worth getting back in touch as things have changed quite a bit since then.

May I ask how you currently organise your operations?

(If not previously contacted)

[...] (full content available on request)

Hello {{salutation}} {{lastName}},
I tried to reach you on [PhoneNumber] because {{icebreaker}}
I’ve done some research and was wondering if you and {{colleaguename1}} are responsible for your property management software at {{companyName}}?
Over the past year{{C1_Addon}}, we’ve grown from 300 to 400 property management firms: they’ve turned to our solution [ClientCompanyName] to manage and centralise all their administrative, financial, technical and legal operations in one place.
Digital signatures, property inspections on iPad, and integration with third-party applications (PropTech) are the topics that have been of most interest to our clients recently.
Would you like to receive a little more detail during a brief introductory call?
Kind regards

{signature}

Hello {{salutation}} {{lastName}}, {{linkedinnote}}
Example: the LinkedIn note begins with
Your LinkedIn post about...
Your LinkedIn profile states that...
Your interview OR article OR blog post...
My colleague {salesRep} told me about...
... It’s a pleasure to connect with you".

---

→ Audio note (sent 6 days after the LinkedIn connection request was accepted):
Thank you for accepting my request. My colleague {salesRep} has sent you an email regarding your rental management. 400 property management firms use our AbaImmo solution to manage their 960,000 properties, and I was wondering if you’d like to find out a bit more during an initial introductory meeting together?

---

message sent 7 days later
Version A→ with colleagues’ names:
Hello {{salutation}} {{lastName}}, would it be best to contact your colleagues {{colleaguename1}} or {{colleaguename2}} to discuss your property management software?
Version B→ without colleagues’ names:
Hello {{salutation}} {{lastName}}, is there anyone else I can contact to discuss your property management software?

---

→ Follow-up message (sent 5 days later):
Hello {{salutation}} {{lastName}}, I understand you have a busy schedule. Please do not hesitate to contact us if you would like to know how our clients organise themselves using our solution. Kind regards
→ Sent manually if the prospect replies with an inconclusive message that interrupts the sequence
tbc
→ Sent manually if the prospect replies that they are the right person to contact
tbc
→ Sent manually if the prospect replies that they are not interested
tbc
→ Sent manually if the prospect has discussed/forwarded the message to a colleague
tbc

Hello {{salutation}} {{lastName}},
What do you think of my suggestion to look at how other property management firms in French-speaking Switzerland organise their rental management, particularly [ProductName]?
Our clients have repeatedly highlighted their satisfaction at working with a robust solution and experienced professionals.
To demonstrate this, we invite you to an initial meeting with [Client_Name] (Director of [clientCompanyName]) to discuss your requirements. If a more detailed analysis is required, we offer two hours of consultancy.
Are you interested?
Kind regards

Reminder No. 2
Date sent: 5 days after the last reminder

Hello {{gender}} {{lastName}},
Would it be best to contact your colleague {{colleaguename2}} regarding any queries about your tenancy management?
Thank you in advance for your help,
Have a nice day

Reminder No. 3
Date sent: 5 days after the last reminder

Hello {{salutation}} {{lastName}},

My colleague {{salesRep}} and I have been trying to get in touch with you.

We thought you might be interested to find out how customers have resolved the following issues:
fee management
payment of available funds
portals (tenants, landlords, staff)

Would a brief introductory call be out of the question? Please let me know; I would fully understand.

Yours faithfully, {{salutation}} {{lastName}}.

"OK, I’ll put you through"
“I’m sorry, but they’re not available at the moment. Can I take a message?”
"I’m sorry, but I’m not authorised to put you through"
“I can’t find that person in our directory”
[Go to the next page]
“I’ll call back later; can you give me their direct line?”

"No, I’m sorry,
we’re not authorised to do that."

“Right, I’ll send them a quick email. Could you just confirm their email address – is it {{email}}?”
↘
“Right, I’ll send them a quick email”

[Optional]

“Could you just confirm their email address – {{email}}? Thanks”
↓
Check you’re calling the right company + the right office

“Am I speaking to {{companyName}} in Zurich?”

Check the prospect’s LinkedIn profile to see if they still work there.
↙
[Go to the next page]
[End of call: update HubSpot and Lemlist]

[...] (full content available on request)

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{firstName}},

The LinkedIn message begins as follows:

“My colleague {salesRep} told me about…”
“Congratulations on…”
“Your LinkedIn post about…”
“Your interview/article/blog post…”
And it ends with “I look forward to getting to know you.”

---

→ Voice note (sent 3 days after the LinkedIn connection request is accepted):
My colleague {{salesRep}} has sent you an email. We were wondering if you’d like to know why our customers say our cloud-native SOC-as-a-service solution was an obvious choice?
→ Text message (sent immediately after the voice note):
In short: up and running in a few days with no on-site installation, cost-effective, 3-month trial period, can be cancelled within a week

---

→ Message with colleagues’ names (sent 10 days later):
{{firstName}}, would it be best to contact your colleagues {{colleaguename1}} or {{colleaguename2}} to discuss IT security at {{companyName}}?

---

→ Follow-up message (sent 10 days later):
{{firstName}}, our clients have chosen our SOC-as-a-service solution from among dozens of products available in Switzerland to reduce cybersecurity risks. Please feel free to contact us to find out why, when the time is right. Best regards

Other LinkedIn response templates
→ Sent manually if the prospect replies with a non-conclusive message that interrupts the sequence

[...] (full content available on request)

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{firstName}},
{{icebreaker; Congrats on…}}
Our clients chose our SOC-as-a-Service from among the dozens of products available in Switzerland.
They preferred our solution to their previous SOC because it was more comprehensive, ready to use and more cost-effective.
[Client_Testimony]
Is it worth providing more context? Or is this off-topic?
Kind regards,
{{salesRep}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Dear{% endif %} {{firstName}},
Would it be best to contact your colleague {{colleaguename1}} or {{colleaguename2}} to discuss {{companyName}}’s SOC?
I understand you are busy, but I wouldn’t want to miss the opportunity to meet a representative from {{companyName}}.
You and your colleagues will be impressed to see how our experts have helped our clients effectively monitor and protect their IT systems against cyber threats and cyber attacks.

Have a good day

{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Dear{% endif %} {{firstName}},

Our director [Director_Name] and I have been trying to get in touch with you.
We thought you might be interested in finding out how our clients monitor their IT infrastructure and data, and protect their business against cyber threats.

Would it be possible to arrange a brief telephone call to introduce you to our solution?

If you’re not interested, please do let me know; I’ll fully understand.

Kind regards,

{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, {{linkedinnote}}

The LinkedIn note begins with:
“Your LinkedIn post about…
Your LinkedIn profile shows that…
Your interview OR your article OR your blog post…
My colleague {{SalesRep}} told me about…
… I’m delighted to get in touch with you.”

---

→ Audio message (sent 6 days after the LinkedIn connection request was accepted):
Delighted to get in touch with you. My colleague {{SalesRep}} sent you an email regarding our biometrics services. Over 350 sponsors trust us as a specialist provider of data management and statistics, and I was wondering if you are currently overseeing any clinical trials?

---

→ Message mentioning colleagues’ names (sent 7 days later):
Hello {{firstName}}, would it be best to contact your colleagues {{colleaguename1}} or {{colleaguename2}} to discuss biometric services related to the implementation of your clinical development programmes?

---

→ Follow-up message (sent 5 days later):
{{firstName}}, I understand that it’s not certain whether you need help with trial design, data management or biostatistics at the moment. Please don’t hesitate to contact me if you’d like to know why sponsors prefer us to their former biometrics service provider. Best regards
Other LinkedIn response templates
→ Sent manually if the prospect replies with an inconclusive message that interrupts the sequence
{{firstName}}, my colleague {{SalesRep}} has sent you an email explaining why sponsors choose us for their clinical trial, data management, biostatistics and other services.

[...] (full content available on request)

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},
{{icebreaker}}
Over 350 organisations trust us as their biometric partner for clinical trial design, data management and biostatistical services.
Our clients were determined to optimise their clinical trial timelines and data processing workflows to improve their cost-effectiveness. They sought advice on data integrity and regulatory compliance. They also needed to ensure their data was ready for submission.
[ClientCompanyName] handled the data management for our Phase I/II clinical trials, and I am very satisfied with this collaboration, says the clinical project manager at a Swiss biotechnology company.
Is it worth providing a little more context during a brief phone call, or is that off-topic?
Kind regards,
{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},
Would it be best to contact your colleague {{colleaguename1}} or {{colleaguename2}} regarding your clinical development programmes?
I understand you’re busy, but I wouldn’t want to miss the opportunity to work with {{companyName}}. We’d like to see if it’s worth providing valuable support and helping to further {{company name}}’s mission.

My to-do list below reminded me to write to you 😊 Have a great day

{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},
We understand that time and budget are limited, that regulatory hurdles are significant, and that the design of clinical trials is becoming increasingly complex.
You and your colleagues will be impressed to see how our experts have helped our clients successfully complete their clinical trials.
Would you have a little time this week to discuss this over the phone?

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},
What do you think of my suggestion: finding out how pharmaceutical companies such as {{companyName}} have successfully completed their clinical trials by collecting data of the highest quality?
Our clients consistently express their satisfaction at no longer having to deal with inexperienced staff.
To prove this to you, we’d like to invite you to a [ProductName] lasting up to 5 hours to discuss {{companyname}}’s clinical development plan.
This introductory call with our team of experts is 100% free.
First of all, would you be interested in a virtual coffee to find out a bit more?

{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},

Our director [Director_Name] and I have been trying to get in touch with you.
We thought you might be interested in finding out how our clients have solved
Why do so many Phase III clinical trials fail? (webinar)
Accelerated Authorisations (AA): not so fast! (white paper)
The ultimate guide to clinical data management (eBook)

Would it be possible to have a brief telephone chat?

If you’re not interested, please let me know; that’s perfectly understandable.

Kind regards,
{{signature}}

Objections:
“We work with a CRO offering a full range of services (both a clinical CRO and a biometric CRO):
Working with a dedicated biometric CRO ensures the highest quality for your clinical trial programmes in terms of data management and biostatistics.
Background: Large CROs excel at managing clinical operations, such as patient recruitment and site monitoring. Biometric CROs ({{clientCompanyName}}), on the other hand, specialise in statistical analysis, data management and clinical data reporting. A partnership with both a clinical CRO and a biometric CRO gives you access to both these aspects.
“We already have a partner”:
“So you are already receiving the appropriate support from your clinical partner, a CRO specialising in biometrics, and if so, how is the collaboration with them going?”​
“Isn’t it worth exploring the other options available to find out what’s out there and at what cost?”
“Have you noticed smooth communication between the clinical teams and those responsible for data management?”

[...] (full content available on request)

Leave this field blank to bypass LinkedIn’s limit of 5 personalised connection requests per day and send 20 invitations per day

---

→ Introduction (sent 6 days after the connection request is accepted on LinkedIn):
Hello {{salutation}} {{lastName}}, my colleague {{SalesRep}} recently sent you an email.
We’ve noticed that {{companyName}} may have high electricity consumption and available roof space. Have you ever considered using solar energy to reduce your electricity bills and benefit from stable prices?
Many companies are now installing on-site solar power systems to reduce their costs—whether they invest in or manage the installation themselves—whilst supporting the energy transition. I thought this might also be of interest to {{companyName}}.

---

→ Message including colleagues’ names (sent 7 days later):
Hello {{salutation}} {{lastName}}, is managing electricity costs or energy infrastructure part of your remit, or do you work with someone else on this?{% if colleaguename1 != blank and colleaguename2 != blank %} Perhaps {{colleaguename1}} or {{colleaguename2}}?{% elsif colleaguename1 != blank %} Perhaps {{colleaguename1}}?{% elsif colleaguename2 != blank %} Perhaps {{colleaguename2}}?{% endif %}

---

→ Follow-up message (sent 8 days later):
{{salutation}} {{lastName}},
If reducing energy costs and securing long-term electricity prices are priorities for {{companyName}} in {{year}} and beyond, {{SalesRep}} and I would be delighted to show you how {{client_ref}} and others are achieving this without any upfront investment.

[...] (full content available on request)

Version A (Example: care home)

Dear {{salutation}} {{lastName}},

I noticed that {{companyName}} owns the building located at {{buildingaddress}}.

Companies are working with us to reduce their electricity bills and avoid price spikes by installing solar power systems on their premises. There is no upfront cost, and you can continue to focus on your business whilst we take care of the rest.

Would this be of interest to {{companyName}}? Or am I way off the mark?

Best-case scenario: you reduce your costs. Worst-case scenario: you get a free comparative analysis.

Kind regards,
{{salesRep}}

P.S.: One of our clients, a care home, reduced its overall energy bill by 15% with a self-consumption rate of 97%. And we paid a five-figure sum to another client simply to rent their roof.

{{signature}}

---

Dear {{salutation}} {{lastName}},
Would it be better to contact {% if colleaguename1 != blank %}{{colleaguename1}}{% endif %}{% if colleaguename1 != blank and colleaguename2 != blank %} {% endif %}{% if colleaguename2 != blank %}{{colleaguename2}}{% endif %}? {% if colleaguename1 == blank and colleaguename2 == blank %} Would it be better to contact someone else?{% endif %}
In the meantime, here is a one-page document summarising how our customers have ultimately joined the Energiewende without having to go it alone.
Please let me know what you think.
Kind regards,
{{signature}}

Currently in progress; to be confirmed at a later date

Dear {{salutation}} {{lastName}},

I have just tried to call you on {{phonenumber}}.

Several Swiss companies, such as {{companyName}}, have recently contacted us to find out how a rooftop solar installation could reduce energy costs or generate rental income by utilising unused roof space.

We offer a free impact report tailored to your building, whether it involves savings through self-consumption or full feed-in with roof leasing. No investment or management is required.

Would you be available for a brief 10- to 15-minute phone call to see if this is a good fit for {{companyName}}?

Kind regards,

{{signature}}

Dear {{salutation}} {{lastName}},

I have contacted you several times and I wouldn’t want to keep bothering you if this isn’t a priority at the moment.

Would it be possible to send you an update in a few months’ time?

If it is simply a matter of timing, or if someone else at {{companyName}} is handling this matter, please let me know.

Kind regards,

{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{gender}} {{lastName}},

The LinkedIn message begins as follows:

“I wanted to congratulate you once again on… ”
And it ends with “I look forward to getting in touch with you.”

---

→ Voice message (sent 1 day after the LinkedIn connection request was accepted):
I’ve sent you an email inviting you to our conference in early December in Basel, which will focus on IT risk management and compliance
→ Text message (sent immediately after the audio message):
Would you like to receive a little more information?

---

→ Message mentioning colleagues’ names (sent 1 day later):
Would you be interested in joining us and other IT risk and compliance managers from the region?

---

→ Follow-up message (sent 5 days later):
{{gender}} {{lastName}}, I thought you might be interested in joining us in Basel to meet other IT professionals and discuss risk and compliance in agile delivery projects. My invitation still stands. Take care

Other LinkedIn response templates
→ Sent manually if the prospect replies with an inconclusive message that interrupts the sequence
{{salutation}} {{lastName}} I sent you an email to {{email}}. I was wondering if you might be interested in our conference on 3 December in Basel?
→ Sent manually if the prospect replies that they are NOT the right person to contact or that they have left the company
{{salutation}} {{lastName}}, thank you for your reply; I have taken note of it.
Do you know anyone at {{companyName}} who might be interested in attending?
→ Sent manually if the prospect replies that they are NOT interested
{{salutation}} {{lastName}}, thank you for your reply. We remain at your disposal should you change your mind.
→ To be sent manually if the prospect has discussed the message or forwarded it to a colleague
{{salutation}} {{lastName}}, thank you for your reply and for passing the information on to your colleague X.
I look forward to hearing from {{him/her}} to discuss this in more detail.

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{gender}} {{lastName}},
{{icebreaker; Congrats on…}}
60 professionals in the role of {{jobtitleresponsability}} are invited to our conference on ‘IT Risk Management and Compliance in the Cloud Era’.
{{jobtitleresponsability}}
It will take place in the {{region}} region on {{date}}, and entry is free.
I noticed you’re based in {{city}} and work for {{companyName}}. I was wondering if you’d be interested in attending? Or am I way off the mark?
Kind regards,
{{signature}}

PS: The conference starts at 3.30 pm and ends at 8 pm with a [ProductName] networking session (and here is the programme)

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{gender}} {{lastName}},
One of the conference sessions explores why IT compliance management fosters innovation rather than being perceived as a burden by some.
Would it be better to invite your colleague {{colleaguename1}} or {{colleaguename2}} to discuss DevOps compliance and auditability in the cloud?

Have a good day
{{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Dear{% endif %} {{gender}} {{lastName}},
I know you’re very busy, but I just wanted to remind you about the conference taking place in {{region}} on {{date}}. It promises to be a fantastic mix of ideas and networking opportunities, all focused on IT risk, compliance and cloud innovation.
We’ll be covering topics such as DevOps compliance management, EU DORA resilience testing and the European AI Act, and you’ll have the chance to network with others facing the same challenges.
We’d love to have you join us (it’s free)! Will you be there?

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{gender}} {{lastName}},
Just a final reminder in case the previous time wasn’t convenient for you.
Our conference in Basel on 3 December will bring together leading experts in IT risk and compliance — a unique opportunity to meet industry peers facing the same challenges.
Please let me know if you’d like us to reserve a place for you.
Kind regards,
{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, {{linkedinnote}}

The LinkedIn message begins as follows:
“Your LinkedIn post about…
Your LinkedIn profile states that…
Your interview OR your article OR your blog post…
My colleague {{salesRep}} told me about…
… I’m delighted to get in touch with you.”

---

→ Voice note (sent 6 days after the LinkedIn connection request was accepted):
Thank you for adding me to your network.
My colleague {{salesRep}} sent me an email explaining why healthcare providers are partnering with us to address gaps in care and improve both the quality of care and their STAR performance. Would you be interested in discussing this further?

---

→ Message mentioning colleagues’ names (sent 7 days later):
Hello {{firstName}}, would it be more appropriate for me to contact your colleagues {{colleaguename1}} or {{colleaguename2}}?

---

→ Follow-up message (sent 5 days later):
{{firstName}}, I’m sorry we haven’t had the chance to speak directly.
I’ll keep you updated as we publish new results regarding reducing our clients’ care gaps and improving their quality and STAR scores.
Kind regards.
Other LinkedIn response templates
→ Sent manually if the prospect replies with an inconclusive message that interrupts the sequence
{{firstName}}, my colleague {{salesRep}} has sent you an email explaining why clients partner with us to improve their quality and STAR ratings through preventive care, reducing care gaps and enhancing the member experience.

[...] (full content available on request)

Introduction - A
{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},
{{icebreaker}}
All health plans strive to improve quality and STAR performance by addressing gaps in care and enhancing the member experience.
To achieve these goals, many health plans partner with [clientCompanyName], ensuring their members receive the care they need whilst enjoying an exceptional experience.
Is it worth providing a little more context during a brief phone call? Or is that off-topic?
Kind regards,

{{signature}}

Intro - B
Send time: first day of the sequence
Subject: Quick chat, {{firstname}}?
Content:
{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}},
5 of the 7 largest managed care organisations (MCOs) have partnered with us to provide their members with the care they need and an exceptional experience.
Each health plan is working to improve quality and STAR performance by addressing care gaps and enhancing the member experience.
Would it be worth providing a little more context during a brief phone call?
Kind regards

{{signature}}Contact No. 3 - Email No. 2 → Contact colleagues
Date sent: 7 days after the last message
Subject: Discussion with {{colleaguename1}} or {{colleaguename2}}
Content:
{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},
Would it be best to contact {{colleague1}} or {{colleague2}} regarding the quality and improvement of STARs performance at {{companyName}}?

Kind regards,
{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},
I know you’re very busy, but perhaps your colleagues might be interested in a case study demonstrating our ability to bridge gaps in care and generate a 242% return on investment?
PS: My to-do list, shown below, reminded me to get in touch with you, 😊.

{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},
Are you attending the upcoming [ProductName] conference in {{country}}? Our vice-president would like to invite you for a coffee at [venue] to take a break during the conference.
Would you be interested?
Speaking of coffee, I’ll have a fresh cup ready for you at {{event region}} :)

[Managed by the client's team]

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},

My colleague {{salesRep}} was unable to reach you today.

He wanted to discuss meeting our vice-president for a coffee at a professional event dedicated to the Medicare STARs programme in the United States.

Do you have a few minutes to get in touch and discuss this?

Kind regards

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},
What did you think of my proposal to show you why health plans similar to {{companyName}} work with us to bridge gaps in care and improve the member experience?
Our clients regularly highlight their satisfaction with our ability to deliver a return on investment, arrange care for their members immediately, and provide an exceptional experience.
They also rely on us to answer their members’ questions, complete health risk assessments (HRAs), explain benefits or rewards, and direct members to the appropriate resources (clinical resources, CBOs, internal health plan resources, etc.).
Is there a particular day and time that would suit you best for us to get in touch?
{{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}},

As you are responsible for {{responsibilityfromjobtitle}} at {{companyName}}, {{salesRep}}, I have tried to contact you on several occasions.
We thought you might be interested in finding out how our clients have leveraged our solution to:
Leverage technology to boost their health plan ratings to 4 stars or higher
Case study demonstrating a 242% return on investment in the Medicare Advantage market
Improve their CAHPS scores through scalable communication and appointment booking

You may also be interested in our comprehensive end-to-end solution designed to improve the member experience, optimise health outcomes and maximise return on investment: Care Access Complete

Would it be possible to arrange a brief phone call?

If this isn’t of interest to you, I fully understand and wish you all the best!

Kind regards,
{{signature}}

A – Long version

Hello {{salutation}} {{lastName}},

In French-speaking Switzerland, many companies such as {{companyName}} share their IT concerns with us: support tickets left pending for too long, unpredictable invoices, support that fails to respond promptly at critical moments, and so on.

For {{testimony company}}, for example, these bottlenecks resulted in a loss of 3 to 4 days per month. Today, “{{clientCompanyName}} has been our trusted IT partner for years. They act as an outsourced IT department and offer exceptional reliability and service quality. ”

These issues are not merely technical: they cause stress, slow down projects and lead to significant budget overruns.

Does {{companyName}} ever face these same situations, or am I mistaken?

Kind regards,

{{accountSvignature}}
Unsubscribe

B - short version

Hello {{salutation}} {{lastName}},

Many {{revisedjobtitle}} companies in French-speaking Switzerland within the {{revisedindustry}} sector report the same IT issues:
Monthly bills that are difficult to predict
Support tickets that remain pending for too long
IT service providers who rely on unresponsive offshore support teams

We are based in Geneva and offer fixed rates for proactive 24/7 monitoring.

IT thus becomes a reliable ally rather than a source of endless frustration.

Is {{companyName}} facing the same headaches? Or am I completely off the mark?

Kind regards,

{{accountSignature}}
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Hello {{salutation}} {{lastName}},
More than {{amount}} companies in French-speaking Switzerland and some of your counterparts in Geneva have decided to try out our IT support.
In concrete terms:
{{testimonycompany}}: {{percentage}} availability, {{percentage}} shorter resolution times, {{amount}} security breaches.
{{testimonycompany}}: FINMA infrastructure, {{percentage}} lower risk of phishing, {{amount}} security breaches.
Would it be worthwhile for {{companyName}} to compare this with what your current provider offers?
Kind regards,
{{accountSignature}}
Unsubscribe

Hello {{salutation}} {{lastName}},
{% if Colleaguename1 != blank and Colleaguename2 != blank %} I’m not sure whether IT support falls under your responsibility or whether it’s actually the job of your colleagues {{Colleaguename1}} or {{Colleaguename2}}?{% elsif Colleaguename1 != blank %} I’m not sure whether IT support falls under your responsibility or whether it would be better for your colleague {{Colleaguename1}} to handle it?{% elsif Colleaguename2 != blank %} Are you unsure whether IT support falls under your responsibility or whether it would be better managed by your colleague {{Colleaguename2}}?{% else %} Are you unsure whether IT support falls under your responsibility or whether it is more the responsibility of another member of your team?{% endif %}
Transparent costs, responsive local support and enhanced security: this is exactly what IT managers in French-speaking Switzerland are looking for when evaluating their IT outsourcing options.
Could you put me in touch with your colleagues so they can form their own opinion?
Kind regards
{{accountSignature}}
Unsubscribe

Hello {{salutation}} {{lastName}},
This will be my final message. To put your mind at ease, we’re offering you a free audit of your infrastructure.
Within 48 hours, you’ll receive a clear report on:
your security vulnerabilities
your inefficiencies
your compliance risks
Even if you decide to stay with your current provider, this audit will provide you with a useful roadmap.
👉 Would you like to book a slot in {{month}} for {{companyName}}?
Kind regards,
{{accountSignature}}
Unsubscribe

LinkedIn connection request
Date sent: first day of the sequence
Sender: {{salesRep}}
Content:

---

→ Invitation to connect on LinkedIn:
(Leave this field blank to bypass LinkedIn’s limit of 5 personalised connections per day and send 15 invitations per day)

---

→ Introduction (sent 1 day after the LinkedIn connection is accepted):
Hello {{firstName}}, thank you for connecting.
In large organisations, issues relating to incidents involving suppliers, exposure to ransomware or regulatory compliance often arise outside of scheduled security reviews.
How are these matters typically handled at {{companyName}}?

---

→ Message with colleagues’ names + typo (sent 5 days later):
{{firstName}}, regarding these matters, do you usually deal with them directly, or is it {% if colleaguename1 != blank and colleaguename2 != blank %}{{colleaguename1}} or {{colleaguename2}}{% elsif colleaguename1 != blank %}{{colleaguename1}}{% elsif colleaguename2 != blank %}{{colleaguename2}}{% else %}another member of the security or risk management team{% endif %} who handles them?
I’m just checking to make sure I’m addressing the right person at {{companyName}}.

---

→ Corrections of typos (sent immediately afterwards):
*security, sorry

---

→ Follow-up message (sent 7 days later):
Hello {{firstName}},
I’ll leave it there for now, if this isn’t the right time.
Should we get back in touch in 3 months to see if your needs have changed?
I wish you the best of luck with your current projects.

Version A – with an opening line

Dear {{firstName}},

{{icebreaker}}

Within large organisations, security teams are increasingly being asked to understand what external attackers actually see when they assess the company and its ecosystem.

Is this something {{companyName}} is already looking into?

Kind regards,

{{signature}}
unsubscribe
Version B – without introduction

Dear {{firstName}},

Many large security teams have recently been faced with a more difficult question: what does an attacker actually see when observing the organisation from the outside?

It is often in this gap between internal controls and external exposure that surprises arise.

Is this a topic that {{companyName}} is already interested in?

Kind regards,

{{signature}}
unsubscribe

Hello {{firstName}},
Would it be a good idea to include {% if colleaguename1 != blank and colleaguename2 != blank %}{{colleaguename1}} or {{colleaguename2}}{% elsif colleaguename1 != blank %}{{colleaguename1}}{% elsif colleaguename2 != blank %}{{colleaguename2}}{% else %}a member of your security or risk management team{% endif %}?
In similar environments, security teams have reduced investigation times from several days to a matter of minutes by directly linking dark web activity and threats to exposed assets and critical suppliers, enabling them to act before incidents escalate.
We look forward to your response.
{{signature}}
Unsubscribe

Hello {{firstName}},
One of the challenges frequently cited by security managers is having a multitude of tools, yet lacking visibility into external alerts that actually impact their assets, suppliers or brand.
This is often where false positives creep in and relevant signals go unnoticed, particularly during ransomware incidents or those involving suppliers.
Is your team comfortable with this situation today?
Kind regards,

{{signature}}
Unsubscribe

Hello {{firstName}},
I don’t want to push it if now isn’t the right time.
If it might be of use to you, I’d be happy to offer a brief, no-obligation resource, such as a one-off analysis of your exposure on the dark web, an overview of the threats facing your brand, or a short regulatory compliance checklist for large enterprises.
Or perhaps we could get back in touch in a few months, when your priorities have shifted?
Have a good day.
{{signature}}
Unsubscribe

LinkedIn connection request
Date sent: first day of the sequence
Sender: {{salesRep}}
Content:

---

→ Invitation to connect on LinkedIn:
(Leave this field blank to bypass LinkedIn’s limit of 5 personalised invitations per day and send 20 invitations per day)

---

→ Introduction (sent 1 day after the LinkedIn connection request is accepted):
Hello {{firstName}}, lovely to connect with you.
I emailed you at {{email}} regarding the recent challenges biotech teams face when collaborating on real-world data. Did you receive my email?
You and I both know that access to clinical information is crucial to avoid slowing down progress.
Is this something that poses a problem at {{companyName}}, or not at all?

---

→ Message mentioning colleagues’ names (sent 5 days later):
{{firstName}}, would it be better to discuss real-world data with {% if colleaguename1 != blank and colleaguename2 != blank %}{{colleaguename1}} or {{colleaguename2}}{% elsif colleaguename1 != blank %}{{colleaguename1}}{% elsif colleaguename2 != blank %}{{colleaguename2}}{% else %}a member of your R&D or clinical development team{% endif %} ?
I’m curious to know how {{companyName}} utilises clinical data from hospitals nationwide to facilitate feasibility studies and reduce time-to-market (rather than waiting months for access authorisations and missing out on necessary data sources)

---

→ Message mentioning colleagues’ names (sent immediately afterwards):
*data from clinical practice, sorry

---

→ Distancing message (sent 7 days later):
Dear {{firstName}},
Could we get back in touch in a few months, once the clinical data from {{ region}} has become more significant at {{companyName}}?
Have a good day

Version A – abridged version with icebreaker activity

Dear {{firstName}},

{{icebreaker}}

You know how difficult it is to access sensitive health data securely and in compliance with European privacy regulations.

Every day, this slows down decision-making, causes delays and prevents access to valuable, actionable information.

Roche and DebioPharm have chosen our federated solution to transform their oncology research as part of the NAIPO project.

Would you like to receive a brief document explaining how this solution supports their team?

Kind regards,
{{signature}}
unsubscribe
Version B – shorter version without introduction

Dear {{firstName}},

You know how difficult it is to access sensitive health data securely and in compliance with European privacy regulations.

Every day, this slows down decision-making, causes delays and prevents access to valuable real-world information.

Roche and DebioPharm have chosen our federated solution to transform their oncology research as part of the NAIPO project.

Would you like to receive a short document explaining how this solution supports their team?

Kind regards,
{{signature}}
unsubscribe

Hello {{firstName}},
Should I contact {% if Colleaguename1 != blank and Colleaguename2 != blank %} your colleagues {{Colleaguename1}} or {{Colleaguename2}}, your colleague {% elsif Colleaguename1 != blank %}, your colleague {{Colleaguename1}}, your colleague {% elsif Colleaguename2 != blank %}, or another member of your team {% endif %}?
We would be delighted to show you and your colleagues how {{companyName}} could also benefit from similar collaborations involving real-world data.
Six major Swiss university hospitals have set up a federated network linking more than 600,000 patient records. They carry out cross-site queries in a matter of minutes and design studies based on larger and more diverse patient groups, all in full compliance.
Have a great day!
PS: My to-do list below reminded me to write to you 😊

{{accountSignature}}
Unsubscribe

Hello {{firstName}},
Here is the link to the short case study I mentioned to you, which explains how {{testimony company}} is transforming oncology research using AI as part of the NAIPO project in Switzerland.
I thought you might be interested to see how:
1/AI models work on federated real-world clinical datasets
2/data security is not compromised
3/compliance is simplified between partners
Is this a topic that interests you, or not at all?
Kind regards,
{{signature}}
unsubscribe

Hello {{firstName}},
This might not be the ideal time to discuss how data from clinical practice can support your research.
May I get back to you in about three months to see if your priorities have changed?
P.S.: In the meantime, here’s a virtual coffee for you to enjoy whilst we wait for our next meeting ☕️

{{accountSignature}}

Unsubscribe

Version A (characters: 190) - CTA 1

Hello {{firstName}},
We’ve helped {{client_ref}} achieve the top spot in Google’s organic search results in La Louvière. Is this a priority for {{companyName}}?

{{salesRep}}
Version B (characters: 187) - CTA 2

Hello {{firstName}},
We helped {{client_ref}} achieve the top spot in Google’s organic search results in La Louvière. Is this relevant for {{companyName}}?

{{salesRep}}

---

Hello and nice to meet you! I just wanted to know if you’d be interested in attracting more clients through a more effective website. In fact, we help several architectural firms every day to reach the top of Google’s search results. Is this relevant to you?

---

What did you think of my proposal? 🙂

Examples of {{shortpain}}:
no online booking
no online ordering
23rd in Google search results
Examples of {{pain}}:
Furthermore, it appears that you do not have an online booking system on your website.
Furthermore, it appears that you do not have an online sales system.
Furthermore, you have not posted any content on your Facebook page for 7 months, and have fewer than 500 followers on Facebook.
Furthermore, you are currently the 15th firm listed when searching for “architectural firm Wavre”.
Examples of {{painproof}}:
Industry studies show that over 50% of users expect to be able to book an appointment online.
Marketing analyses indicate that over 50% of a website’s traffic comes from organic search.
Studies show that companies investing in SEO see significant growth in their revenue.
Recent studies show that a significant proportion of the population carries out their business exclusively online.
Market data indicates that a majority of consumers shop online.
Examples of {{SEO}}: architectural firms Namur, insurance agencies Brussels, veterinary practices Liège

Version A

Hello {{firstName}},

Have you ever considered improving your architectural firm’s Google ranking? I see that you appear at {{Google_rank}} when searching for {{Google_search}} {{city}}.

{{painproof}}

[...] (full content available on request)

Version A (includes USP stats)

Hello {{firstName}},

Like you, our clients such as {{client_ref}} were unsure about the potential of improved Google SEO and an integrated booking system.

A year later, they are attracting thousands of new sign-ups every year without spending a single euro on advertising (Google Ads).

To achieve this, we implemented a {{productname}} strategy: a website redesign, the implementation of an online booking system and the development of organic SEO on Google.

Our clients can also keep a close eye on all their website traffic statistics, allowing them to test new offers in real time to satisfy their customers.

Here’s a visual overview of what we can achieve for {{companyName}}:

Would you like a bit more context over the phone?

Have a lovely day – hopefully a sunny one,

{{signature}}

Version B (includes packages + monthly payments)

Hello {{firstName}},

Like you, our clients such as {{client_ref}} were unsure about the potential of improved Google SEO and an integrated booking system.

A year later, they are attracting thousands of new sign-ups every year without spending a single euro on advertising (Google Ads).

To achieve this, we implemented a {{productname}} strategy: website redesign, implementation of an online booking system and development of organic SEO on Google.

Our flexible packages with monthly payments allow any SME to access the expertise of specialists in the field!

Here’s a visual overview of what we can achieve for {{companyName}}:

Would you like a bit more context over the phone?

Have a lovely day – hopefully a sunny one,

{{signature}}

Hello {{firstName}},

Would it be best to contact your colleagues {{ColleagueName1}} or {{ColleagueName2}} regarding our proposal to help you get more out of your website?

I’m sure you have a busy schedule, but I imagine that generating more traffic and revenue via your website remains a priority for {{companyName}}.

Wishing the whole team a great day,

PS: Our {{productname}} and flexible subscription plans can be tailored to suit any budget!
{{signature}}

Call No. 1 – Scheduling an appointment
Date sent: 5 days after the last message
Caller: {{salesRep}}
Content/Script:
“Hello {{Gender}} {{LastName}} OR {{FirstName}}, this is {{salesRep}} from {{clientCompanyName}}. I sent you an email last week regarding our marketing expertise for veterinary practices. Does that ring a bell?”
OR
“I’m contacting you because you’re the manager of {{companyName}} and I’d like to discuss the potential of your website with you to see how you could help more animal patients. Would you have a couple of minutes to spare?”
YES
“Great! In a nutshell, we’re a company specialising in marketing support and website optimisation for veterinary practices. We implement tools such as online booking and a {{productname}} to sell pet supplies or food online. Are these things you’ve already considered for your practice?”
“Our aim is to offer smaller practices a service that’s just as effective and cost-efficient as what larger companies have access to. Our {{productname}} packages and flexible subscriptions are designed to meet the needs of any SME, depending on their goals and budget.”
Start of the qualification process. The aim is to gather as much information as possible, then follow up and arrange a meeting if the responses are positive.
Qualification:
Do you treat large or small animals?
Apart from general care, do you have any particular specialisations,
such as veterinary dermatology?
Do you handle emergencies and on-call duties?
Do you sell any additional products? Pet food?
Do you perform surgery at the practice?

Version A

Hello {{firstName}},

I tried to reach you today on {{phonenumbersequence}}.

I wanted to tell you about the summer offer we’re launching this week for all SMEs in {{province}}. Why not make the most of the quiet summer period to revamp your marketing strategy and boost your end-of-year figures?

To help you do this, we’d like to arrange a meeting with one of our marketing experts. The aim will be to carry out a health check on your website and social media.

The expert will suggest various areas for improvement and rank them for you in order of priority.

No contract or proposal from Webforce will be sent following this meeting. The sole aim is to help you gain a clearer understanding of your digital potential.

Here is the schedule of one of our experts, if that appeals to you (over 5 years’ experience, after all).

Kind regards,

PS: Here’s a little virtual coffee to help you get on with your day :)!

Version B (different text in bold)

Hello {{firstName}},

I tried to reach you today on {{phonenumbersequence}}.

The idea was to introduce you to the summer offer we’re launching this week for all SMEs in {{province}}. Why not make the most of the quiet summer period to revamp your marketing strategy and boost your end-of-year figures?

To help with this, we’d like to arrange a meeting with one of our marketing experts. The aim will be to carry out a health check on your website and social media.

The expert will suggest various areas for improvement and rank them for you in order of priority.

No contract or proposal from Webforce will be sent following this meeting. The sole aim is to help you gain a clearer understanding of your digital potential.

Here is the schedule of one of our experts, if that appeals to you (they have over five years’ experience, after all).

Kind regards,

PS: Here’s a little virtual coffee to get you through the rest of your day :)!

Hello {{firstName}},

So it’s time to say goodbye.

At Webforce, we value feedback so we can improve.

If you have a few seconds, could you tell me why you don’t wish to proceed?

I really don’t need any of what you’re telling me, thank you
Not the right time but potentially interested, please ring me back in 3 months
It’s interesting, but I’m not sure I’ve understood everything. Shall we have a chat this week?
I’m on a desert island and Rio isn’t answering

Hope I’ve entertained you 🙂

All the best,

{{signature}}

[Blank]

---

→ LinkedIn message (sent 1 day after the LinkedIn connection is accepted):
Version A (Client reference + Cost-effective solution + CTC)
{% if lastName == blank %}Hello {{salutation}} {{firstName}}{% else %}Hello {{salutation}} {{lastName}} {% endif %}
As a member of Joint Committee 200, I imagine your employees already benefit from eco-vouchers.
{% if gender == "Male" %}Would you be interested in finding out the differences between [ClientCompanyName] and your current supplier?{% else %}Would you be interested in finding out the differences between [ClientCompanyName] and your current supplier? {% endif %}
Version B (3 latest innovations)
{% if lastName == blank %}Hello {{salutation}} {{firstName}}{% else %}Hello {{salutation}} {{lastName}} {% endif %}
You may have received an email from my colleague {{salesRep}} regarding our 3 innovations for 2025, including our new [ProductName] platform and the mobility budget initiative.
Employees can now take advantage of all our promotions even without using [ClientCompanyName] vouchers.

---

→ LinkedIn message (sent 5 days after the previous message):

As you may know, Arizona has confirmed its intention to increase the value of meal vouchers to €10 and then €12.

We are the only company in the market to offer a fixed cost per employee for our vouchers.

The result? The increase in face value will not lead to any increase in your costs with [ClientCompanyName].

[...] (full content available on request)

Version A (Client reference + Pain + CTC)
Hello {{salutation}} {{lastName}},

70,000 companies and their employees rely on [ClientCompanyName] to optimise their non-statutory benefits.

{% spin %}{% variation %}Without improving current benefits, companies risk losing their talent to competitors who invest more in their employees’ wellbeing.{% variation %}As you are no doubt aware, investing in employee wellbeing is essential for attracting and retaining talent. {% variation %}We are seeing that companies that prioritise the wellbeing of their teams are increasingly standing out in the labour market. {% endspin %}

Do you already offer meal vouchers, gift vouchers and eco-vouchers?

Kind regards,

P.S.: I can send you a video showcasing our [ProductName] if you’d like

{{signature}}
unsubscribe

Version B (old school – very direct)

{% if lastName == blank %}Hello {{salutation}} {{firstName}}{% else %}Hello {{salutation}} {{lastName}} {% endif %}

As a member of Joint Committee 200, I imagine your employees already benefit from eco-vouchers.

In addition to our unbeatable value for money, we have just launched our [ProductName] platform, which allows your employees to take advantage of all our promotions, even without using the [ClientCompanyName] card.

{% if gender == "Male" %}Would you be interested in taking 15 minutes to compare our offers?{% else %}Would you be interested in taking 15 minutes to compare our offers? {% endif %}

Kind regards,

P.S.: I can send you a video showcasing our [ProductName] if you’d like

{{signature}}
Unsubscribe link

Version A
Hello {{salutation}} {{lastName}},

{% spin %}{% variation %}Unfortunately, my first email didn’t get through, so perhaps you already offer meal vouchers to your employees? {% variation %}As I haven’t received a reply to my first email, I assume you already offer meal vouchers to your employees? {% variation %}As I haven’t received a reply to my first email, I imagine you already offer meal vouchers to your employees?{% endspin %}

I’d like to show you a short video (1’13) presenting our [ProductName].

Perhaps one of them, particularly regarding the mobility budget, is relevant to you?

VIDEO SENDSPARK type https://sendspark.com/

What did you think?

I look forward to hearing from you,

{% if gender == “Male” %}P.S.: If you’re already completely satisfied with your current partner, please do let me know 🙂{% else %}P.S.: If you are already fully satisfied with your current partner, please do let me know 🙂{% endif %}

{{signature}}
unsubscribe

Version B

{% if lastName == blank %}Hello {{salutation}} {{firstName}}{% else %}Hello {{salutation}} {{lastName}} {% endif %}

As you know, all members of the joint committee are required to offer eco-vouchers to their employees.

I was therefore wondering if you already offer any other benefits?

I look forward to hearing from you,

{% if gender == "Male" %}P.S.: If you are already completely satisfied with your current partner, please do let me know 🙂{% else %}P.S.: If you are already completely satisfied with your current partner, please do let me know 🙂{% endif %}

Hello {{salutation}} {{lastName}},

{% spin %}{% variation %}I’m sure you have a very busy schedule. {% variation %}I imagine your schedule is quite full. {% variation %}I imagine you have a lot to deal with on a daily basis. {% endspin %}

{% if colleaguename1 == blank %}Should I contact another colleague regarding our [ProductName] instead?{% else %}Should I contact your colleague {{colleaguename1}} regarding our [ProductName] instead?{% endif %}{% if colleaguename2 == blank %}{% else %}Or perhaps {{colleaguename2}}?{% endif %}

Thank you in advance for your help,
{{signature}}
Unsubscribe link

Objection management
We don’t have cheques and we don’t want to give any
Thank you for your reply. I’ve taken note of it.
Could you just explain why you’ve made this choice? It will be a great help to us for our future developments 🙂
If, however, you’d like to give your employees something extra at the end of the year, you can always opt for the eco-vouchers and gift vouchers solution, which provides up to [ProductName] in additional purchasing power.
Kind regards,

{{signature}}

We are happy with our current supplier
Thank you for your reply. I have taken note of it.
As the latest entrant to the market, 90% of our clients are former long-standing clients of {{client_ref}}
No company (even those that haven’t signed up) has regretted taking those 15 minutes to compare our services. It’s always worth keeping up to date with the latest market innovations 🙂
What do you think?
Kind regards,

{{signature}}

Hello {{salutation}} {{lastName}},

{% if phone== blank %}I tried to reach you on your mobile today to tell you about our latest offering, the flexi-benefit scheme and the mobility budget.{% else %}I tried to reach you on {{phone}} to tell you about our latest offering, the flexi-benefit scheme and the mobility budget. {% endif %}

If you’re joining us this month, it’s:

Have you already implemented these two benefits within your company?

Kind regards,

PS: Here’s a little virtual coffee to get you through the rest of your day 😀

{{signature}}
Unsubscribe link

Version A (FUN)
Hello {{salutation}} {{lastName}},
{% spin %}{% variation %}So it’s time to say goodbye 😢{% variation %}So it’s time to say goodbye 😢{% variation %}So it’s time to say goodbye 😢{% endspin %}
{% spin %}{% variation %}At [ClientCompanyName], we really value feedback to help us improve.
If you have 5 seconds to spare, could you tell me why you’d rather stop here? We only need a single letter! {% variation %}At [ClientCompanyName], we appreciate every bit of feedback to help us improve.
If you have 5 seconds, could you tell me why you’d rather leave it at that? Just one letter is enough! {% variation %}At [ClientCompanyName], every piece of feedback helps us improve.
In 5 seconds, could you tell me in one letter why you’d rather not proceed? 😊 {% endspin %}
A. "No thanks, absolutely no need"
B. "Not the right time, how about a quick email in 3 months?"
C. "Interesting, but I need more info... Shall we have a chat next week?"
D. "I’ve landed on a desert island and Rio isn’t answering! 🏝️"
In any case, I hope I’ve made you smile 🙂
All the best to your whole team,

{{signature}}
Unsubscribe link

Version B (No fun, relaunch in 3 months?)

Hello {{salutation}} {{lastName}},

{% if gender == “Male” %}I have contacted you several times and I don’t want to keep writing to you if optimising your costs isn’t a priority at the moment.{% else %}I have contacted you several times and I don’t want to keep writing to you if optimising your costs isn’t a priority at the moment.{% endif %}

Would it be a good idea to get in touch again in a few months?

Kind regards,
{{signature}}
Unsubscribe link

Call - OPTIONAL

Objections management:
Can you confirm that, within our joint committees, we can replace the end-of-year bonus with this cafeteria plan (CP200 & CP207)?
Unfortunately not; Joint Committee 207 does not allow the end-of-year bonus to be converted into the cafeteria plan.

LinkedIn connection request
Date sent: the first day of the sequence
Senders: the client’s LinkedIn profile
Content: leave blank to bypass the limit of 5 personalised LinkedIn connection requests per day per profile

---

→ LinkedIn message (sent 1 day after the LinkedIn connection request is accepted) – 59 words:
Hello {{firstName}},
You may have received an email from our Vice President of Sales, {{salesRep}}, or her colleague {{salesRep2}} regarding our solution for optimising your logistics operations.
Please let me know if you’ve had a chance to look at it or if you’d like a brief overview.

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→ LinkedIn message (sent 5 days after the previous message):
Would you be up for a quick chat on the phone this week to see if our solution might be right for you?

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→ LinkedIn message (sent 6 days after the previous message):
?

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→ LinkedIn message (sent 7 days later) - Colleague’s name
Last message, I promise! 🙂
{% if colleaguename1 == blank %}Would it be a good idea for me to speak to another delivery manager within your company?{% else %}Would it be a good idea to contact your colleague {{colleaguename1}} about our last-mile delivery platform?{% endif %}{% if colleaguename2 == blank %}{% else %}Or perhaps {{colleaguename2}}?{% endif %}

Hello {{firstName}},

We have developed a last-mile delivery management platform specifically designed for businesses like yours, which handle thousands of deliveries every year.

Major players such as [ClientCostumer] use [ClientCompanyName] to reduce their delivery costs, improve the customer experience and cut the time spent on route planning by 35%.

They have all seen a 35% drop in customer complaints!

Do you currently use a tool to help manage your deliveries? Or do you rely entirely on an in-house system?

Kind regards,

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Hello {{firstName}},

I’m getting in touch because companies such as {{client_ref}} have turned to us to tackle challenges such as high delivery costs, a low first-attempt delivery rate and an increase in customer complaints — all factors that undermine satisfaction and growth.

After implementing [ClientCompanyName], they saw a 30% reduction in complaints and a 15% improvement in on-time delivery rates.

Would you be the right person to discuss how we could achieve the same for {{companyName}}?

I look forward to hearing from you.

P.S. Please let me know if your current tools already meet your needs.

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Hello {{firstName}},

{% if colleaguename1 == blank %}I know you have a busy schedule. Would it be better if I contacted another colleague regarding our last-mile delivery platform?{% else %}I know you have a busy schedule. Would it be better if I contacted your colleague {{colleaguename1} regarding our last-mile delivery platform?{% endif %}{% if colleaguename2 == blank %}{% else %}Or perhaps {{colleaguename2}}?{% endif %}

Thank you in advance for your help.
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Call No. 1 – Reminder attempts + voicemail
Date sent: 6 days after the last message
From: Emails from {{salesRep}}

Handling objections (to be incorporated throughout the sequence)
To be determined

Hello {{firstName}},

{% if phone == blank %}I tried to call you today to discuss how we could calculate your return on investment with and without [ClientCompanyName].{% else %}I tried to contact you on {{phone}} to discuss how we could calculate your return on investment with and without [ClientCompanyName].{% endif %}

{% spin %}{% variation %}It won’t take more than 30 minutes and there’s no obligation.

At worst, you’ll confirm that your current process is already optimal, and at best, you’ll discover an interesting new alternative.{% variation %}In just 30 minutes, you can either confirm that your current process is working well or explore a solution that could optimise it further.{% variation %}In under 30 minutes, you’ll have the chance to check that your process is already fully optimised or to discover a potential improvement.{% endspin %}

What do you think?

Kind regards,

P.S.: Here’s a little virtual coffee to brighten up your day 😀

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Hello {{firstName}},
{% spin %}{% variation %}So it’s time to say goodbye 😢{% variation %}It looks like our paths are parting ways here 😢{% variation %}It’s time for us to say farewell 😢{% endspin %}
{% spin %}{% variation %}At [ClientCompanyName], we place great importance on feedback to help us keep improving.
If you have 5 seconds, could you tell me why you’d prefer to stop here? Just reply with a single letter!{% variation %}At [ClientCompanyName], we genuinely appreciate any feedback that helps us improve.
If you have 5 seconds, could you tell us why you’d rather not continue? Just one letter is enough!{% variation %}At [ClientCompanyName], every comment helps us improve.
In just 5 seconds, could you tell me, in a single letter, why you’d rather not continue? 😊{% endspin %}
A. “No thanks, I really don’t need it.”
B. “It’s not the right time; perhaps a follow-up email in 3 months?”
C. “Interesting, but I need more details… Can we schedule a call next week? ”
D. “I’ve been shipwrecked on a desert island, and no one’s answering! 🏝️”
Whatever the case, I hope our emails have made you smile 🙂
I wish you and your team every success for the future!

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