Cold email campaign for bike parking — 44% response rate

LinkedIn connection request Date sent: first day of the sequence From: [Client_Name] Content: from LinkedIn 1. 1. LinkedIn connection request message: Hello {{salutation}} {{lastName}}, I’ve read your various posts on LinkedIn as a wealth management and sustainability manager. Let’s connect on LinkedIn. Best regards 1. 2. If the LinkedIn connection request is accepted, send the following message 7 days later: Hello {{salutation}} {{lastName}}, my colleague {{salesRep}} will be sending you an invitation by email. It concerns our special offer this autumn to protect your {{audience}} against bike theft, given that you are... 1. 3. Voice message: “Hello, this is [Client_Name]. We’ve just won the tender in {{city/region}} to fill the streets with our revolutionary bike parking stations. Our priority is the safety of all cyclists by offering a local and sustainable solution. Is this also a priority for you?”

Email 1 – Introduction) + job title (Touch 7 – Email 5 – Final attempt) Call to action: Schedule an introductory call to assess the prospect’s needs Touches --- Hello {{salutation}} {{lastName}}, {{Icebreaker}} I read online that Seneffe has installed four bike repair stations in various locations to promote sustainable transport and encourage the use of bicycles as a means of transport or for leisure. A great initiative With this in mind, I imagine that more and more of them are cycling to your premises. However, as you know, cycling is no longer without risk. In 2022, around 600 bikes were stolen every day in Belgium. It was this observation that led to the creation of [Client_Name]. We have developed bike parking stations that are 100% secure, sustainable (made from recycled materials) and self-sufficient (powered by solar panels). Our users can secure their bikes to the station in just a few clicks via our free mobile app. Our stations secure both the front wheel AND the frame, making theft and dismantling impossible. If the safety of your students and greener mobility are issues of concern to you, I’d be delighted to provide a little more context over the phone. Are you interested, or am I missing the mark? Kind regards, PS: Let’s make sure it doesn’t come to that! {{signature}}

Hello {{salutation}} {{lastName}}, What do you think of my proposal regarding our [ClientCompanyName] bike lock stations? Incidentally, we have just won a tender from the Brussels-Capital Region. This is also what has prompted us to contact {{ICP}} who are concerned about the issue of bicycle theft, as {{companyName}} certainly is. To this end, I would like to present our special offer for this autumn. The first 10 applicants will benefit from discounts of up to 50% as well as extended warranties of up to 5 years for certain contracts. As an added bonus, installation, which normally costs €490, will be offered free of charge with the purchase of at least 3 stations. Finally, our teams will help you promote the [ClientCompanyName] stations to ensure they are useful for your users. Would you be interested in discussing this proposal with [CEO_Name], our CEO? Kind regards, PS: my to-do list in the photo below reminded me to write to you 😉 {{signature}}

Hello {{salutation}} {{lastName}}, Would it be best to contact your colleagues {{ColleagueName1}} or {{ColleagueName2}} regarding our anti-theft bike racks? I’m sure you have a busy schedule, but I imagine that improving access to your premises by promoting greener transport remains a priority. Furthermore, you could use this to set yourselves apart from other universities. Kind regards, {{signature}}

Cold call no. 1 Date sent: 3 days after the last message Call script: If the prospect answers: Opening statement: This is [Client_Name] from [ClientCompanyName]. I contacted you by email because you are the {{jobtitle}} for the City of {{city}} and I wrote to you regarding the protection of your {{audience}}’s bicycles. Do you have two minutes to chat? Objective: to be defined CTA: That is why I would like to meet with you and present our clients’ results. Are you interested? Context: to be defined Additional arguments depending on your prospect’s role/sector: Follow the cold call script below If yes, ask these questions to personalise the demo and qualify the prospect to be defined If not, ask why and overcome objections: (Courtesy – Problem – Action) to be defined

Hello {{salutation}} {{lastName}}, I wasn’t able to reach you by phone today. Like other {{ICP}}s in Belgium, you want to provide an attractive, safe and sustainable space for your {{Audience}}. As you know, bike thefts are on the rise year after year. This is a real problem that causes stress for cyclists and discourages cycling. This is hardly surprising, given that any lock can be broken in seconds with the right tools. However, we guarantee that our stations offer 100% protection against theft. {{salesRep}} stations have been designed with two key objectives in mind: to be unbreakable and durable. If sustainable transport and the well-being of your {{Audience}} are important to {{companyName}}, I’d be delighted to discuss this with you over the phone. What do you think? Kind regards, {{salesRep}} PS: Here’s a little virtual coffee to get you through the rest of your day :)! {{signature}}

Hello {{salutation}} {{lastName}}, As you are {{jobtitle}} at {{companyname}}, I’m sure you have a lot of projects on the go and a very busy schedule. If you’re not interested, please let me know; I’ll understand. Or would it be better to get in touch at the start of next year? Kind regards, {{signature}}