Campaign details
Categories
Lead generation, sales prospecting, qualification of needs, making appointments
Services
Integration of IT and conferencing tools
Deadline for first meetings
4 weeks
The language of the campaign(s)
French
How this audiovisual integrator obtained 16 qualified appointments thanks to our B2B sales prospecting agency
Discover the lemlist multi-channel sequence of this audiovisual integrator. Generation of qualified leads and appointments by our B2B Prospecting Agency.
As a result of this prospecting campaign, 16 qualified meetings were arranged with architects' and engineers' offices in Switzerland.
9 out of 10 people have opened one or more keys7 out of 10 people responded to our approach6% of these leads made an appointment with our customerThe success indicators for this cold outbound campaign are as follows:
Lemanvisio
Integration of IT and conferencing tools
Key results
Observed KPIs9 out of 10 people have opened one or more keys
7 out of 10 people responded to our approach
6% of these leads made an appointment with our customer
The success indicators for this cold outbound campaign are as follows:
89%
opening rate
69%
response rate
Ideal Customer Profiles
Architectural and engineering firms
About our client
Our client offers IT integrations such as conferencing tools. This campaign was aimed at architectural and engineering firms specialising in corporate office fit-outs. The call-to-action of our prospecting sequence was to invite these prospects to a demonstration to discover the latest conferencing technologies for their future property projects.
Customer challenges
There are many potential targets available to this customer, as almost all companies have a need for audiovisual integration services. In order to make our approach as relevant as possible and maximise the number of qualified prospects, our B2B prospecting agency analysed their various Ideal Customer Profiles (ICP) and defined the ICP that was potentially the most receptive to commercial prospecting to generate sales and the most profitable: architectural and engineering firms.
Our client has outsourced their customer acquisition to our commercial prospecting agency in order to obtain qualified leads and appointments with a view to signing new customers.
Solutions
We precisely identified the most distinct and profitable Ideal Customer Profile (ICP). We then developed a multi-channel cold outbound sequence that was extremely well adapted to this target group.
Our results
The success indicators for this cold outbound campaign are as follows:
- 9 out of 10 people have opened one or more keys
- 7 out of 10 people responded to our approach
- 6% of these leads made an appointment with our customer
Key findings
The main findings of this campaign are as follows:
- Validate the most receptive ICP
Although we initially targeted architectural and engineering firms, the performance indicators showed that these were not the best ICPs to approach. The interest rate was 10x lower than the response rate. - Cold calling is still effective with this target group
Architectural and engineering firms are still extremely receptive to cold calling, which remains an excellent way of contacting them.
Contact
How to get more meetings: let’s talk
Share your goals and receive a concrete outbound plan prioritized for your market.
Results
- 9 out of 10 people have opened one or more keys
- 7 out of 10 people responded to our approach
- 6% of these leads made an appointment with our customer
- The success indicators for this cold outbound campaign are as follows:
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