DEVLO.CH — SWISS B2B AGENCY

B2B Multichannel Outbound Prospecting: Cold Email, LinkedIn and Cold Calling

Cold Email + LinkedIn + Calling to generate a qualified and predictable pipeline.

5 steps6 configuration levers12 related case studies4 frequently asked questions

Multi-channel outbound prospecting involves contacting your ideal prospects via several channels simultaneously: personalised cold email, LinkedIn messages, cold calls and coordinated follow-ups. devlo designs and executes these campaigns from A to Z · from defining the KPI to qualifying leads and making appointments directly in your sales team's diary.

Unlike a single-channel approach, multi-channel significantly increases response rates by reaching prospects at the right time on their preferred channel. Our campaigns combine themlist for email sequences, LinkedIn Sales Navigator for targeting, and an adapted telephone script for follow-up. The result: qualified appointments with the right decision-makers within 1 to 5 weeks.

What this service covers

✓Definition and validation of KPI with firmographic and behavioural criteria
✓Building the prospecting list (TAM → SAM → qualified ICP)
✓Drafting and A/B testing of cold email sequences
✓LinkedIn prospecting: connection requests, direct messages, InMails
✓Cold calling: scripts, managing objections, note-taking
✓Coordinated multi-channel sequences (email → LinkedIn → call → reminder)
✓Inbox management and response qualification
✓Weekly reporting: opening, response, interest, appointments
✓CRM integration (HubSpot, Salesforce, Pipedrive)
✓Optional sales coaching

5-step devlo process

1
Onboarding & ICP
Understand your market, your KPIs and your current best customers.
2
Lead generation
Identify and qualify prospects using Clay, Sales Navigator and Apollo.
3
Sequences & copywriting
Write multi-channel messages that convert.
4
Execution & follow-up
Continuous prospecting, relaunching, qualifying and booking.
5
Reporting & optimisation
Iterate every week to improve performance.

Why multi-channel outperforms single-channel

Cold email alone reaches prospects who read their emails. LinkedIn outreach reaches those who interact more on the network. Cold calling triggers conversations with busy decision-makers who rarely respond in writing. By combining these channels, you mechanically increase your contact surface.

What's important is not raw volume, but coordination. At devlo, each channel serves a precise objective in the sequence: email opens the door, LinkedIn gives credibility, and calls speed up the process. This orchestration reduces dependency on a single channel and improves the regularity of the pipeline.

Observed customer results

Monizze

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120 qualified appointments

7,000 targeted decision-makers · Belgium · HR

Verified client case

Horus Software

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200,000 turnover signed

80+ RDVs · 60% demo→client conversion

Verified client case

CareerLunch

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54 RDV DACH

71% opened · 29% clicked · 516 leads

Verified client case

APIDAE

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70 qualified appointments

UEFA, TAG Heuer, Rothschild · 40% response

Verified client case

Step 1/2 — Configure

50%

Configuring your multi-channel outbound strategy

Select your context to receive a tailored operational recommendation.

Desired channels

Current stage

Target volume per month

Main objective

Deadline

Main challenges

Optional

Configuration preview

Desired channels: Not defined

Current stage: Not defined

Target volume per month: Not defined

Main objective: Not defined

Deadline: Not defined

Main challenges: Not defined

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Case studies

Field proof for this service

Discover real campaigns delivered by devlo in Switzerland, Belgium, France and DACH. Each case study shows results, the method used, and operational learnings.

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