DEVLO.CH — SWISS B2B AGENCY
Swiss B2B Lead Generation Agency: qualified ICP, TAM and signal-based lists
We turn your target market into prioritized accounts, verified decision-makers and segments ready for outbound sequences.
For devlo, a B2B lead generation agency in Switzerland, prospect generation is not buying a contact database. It is deciding which companies can realistically become customers, which decision-makers should be approached and which signal makes the timing commercially relevant.
Our method combines ICP, TAM, buying signals, seniority, reachability and data validation. Each account is prioritized so outbound sequences start from a coherent, defensible and sales-ready segment.
The final delivery is not only a CSV. It is a sequence-ready base with documented qualification rules so the process can be repeated on the next batches.
What this service covers
- ✓ICP definition workshop
- ✓TAM mapping and potential estimation
- ✓Identification of target companies
- ✓Qualification of accounts according to business criteria
- ✓Identification of decision-makers by account
- ✓Email, telephone and LinkedIn enrichment
- ✓Preparation of personalisation elements
- ✓CSV delivery or CRM integration
- ✓Documentation of the qualification framework
6-step lead generation process
- 1
ICP Workshop
Define who to contact and why.
- 2
TAM Mapping
Measure the size of the market that can really be exploited.
- 3
Sourcing
Identify priority accounts and segments.
- 4
Qualification
Filter according to your value criteria.
- 5
Decision-makers
Find the right contacts for each account.
- 6
Delivery
Export a clean, actionable database.
By Charles Perret, Founder, devloHow does a lead generation agency build pipeline before the first sequence?
The best outbound sequences fail with a weak base. We treat lead generation as a discipline in its own right: ICP framing, addressable-market mapping, account prioritization, decision-maker identification and data checks before activation.
The value delivered is not just the final list. It is also the repeatable method that tells your team why an account enters a batch, which message fits it and when it should move into sequence.
In summary:
In short: a good list lowers CAC
- ICP framing defines accounts with a real probability of signing, not just replying.
- TAM -> segments -> batches prevents mixing markets that do not respond to the same messages.
- Buying signals prioritize timing: hiring, expansion, funding, tool change, event or account news.
- Verified decision-makers reduce bounces, wrong contacts and qualification waste.
- Qualification rules are documented so the system can be reused on future batches.
| Criterion | Raw list | devlo lead generation |
|---|---|---|
| ICP fit | Broad filter by industry or size | Firmographic criteria, market maturity and commercial potential |
| Timing | No signal or unverified signal | Buying signals and account context used to prioritize batches |
| Decision-maker | Contacts can be generic or outdated | Target roles, seniority, LinkedIn, email and context verified |
| Activation | CSV needs rework before campaign launch | Segments ready for sequence, CRM or outbound tool |
| Reuse | Hard to reproduce | Reusable qualification framework for the next batches |
Lead generation results
Step 1/2 — Configure
50%
Configuring your lead generation needs
Share your expectations of volume and precision to frame the assignment.
ICP definition level
Desired volume of leads
Target geographies
Levels of decision-makers
Available sources
Delivery times
Configuration preview
ICP definition level: Not defined
Desired volume of leads: Not defined
Target geographies: Not defined
Levels of decision-makers: Not defined
Available sources: Not defined
Delivery times: Not defined
You can edit your choices before submission.
Step 2/2 — Contact details
100%
Step 2 — Get the plan
Review your configuration then submit your contact details.
Selected summary
ICP definition level: Not defined
Desired volume of leads: Not defined
Target geographies: Not defined
Levels of decision-makers: Not defined
Available sources: Not defined
Delivery times: Not defined
Thank you for reaching out. We will get back to you within 24 hours.
Case studies
Field proof for this service
Discover real campaigns delivered by devlo in Switzerland, Belgium, France and DACH. Each case study shows results, the method used, and operational learnings.
200,000 turnover signed
·80+ appointments
·45 new customers
·60% conversion demo→client
Horus Software
Belgium
54 meetings in the DACH region
·71% open
·29% click-through
·516 prospects contacted
CareerLunch
DACH
4,500 companies targeted
·10+ campaigns
·81% open
·54% response rate
Saporo
Multi-country
45% response rate
·73% open
·14 qualified appointments
·Contracts signed
Cegos
German-speaking Switzerland
+30 interested prospects
·69% response rate
·1,600 companies analysed
·12 days before 1st appointment
Abacus
French-speaking Switzerland
First appointments in 3 weeks
·52.7% open
·+1,000 cold calls
·Increase in demos
IDDI
International
40 interested prospects
·20 discovery calls
·15 demos planned
·14% interest
Locky
Belgium / France
52 interested prospects
·74% open
·37% response rate
·Multi-ICP validation
SquareCo
International
16 qualified appointments
·89% open
·69% response rate
·6% of meetings
Lemanvisio
Switzerland
11 qualified tenants
·87% open
·73% response rate
·9 days before 1st appointment
HIAG
Switzerland
FAQ lead generation
The difference between lead generation and prospecting?
Lead generation builds the base: who to contact, why now and with what priority.
Lead generation builds the base: who to contact, why now and with what priority. Prospecting executes the contact: sequence, channel, message, follow-up and reply qualification.
How do you prioritize accounts?
We combine ICP fit, addressable-market size, buying signals, decision-maker seniority, data quality and the account’s ability to accept a commercially useful meeting.
We combine ICP fit, addressable-market size, buying signals, decision-maker seniority, data quality and the account’s ability to accept a commercially useful meeting.
Lead time for a list of 500 prospects?
Generally 5 to 10 working days, depending on the complexity of the PCI and the areas targeted.
Generally 5 to 10 working days, depending on the complexity of the PCI and the areas targeted.
Delivery formats available?
CSV/Excel, lemlist/Instantly import, or direct HubSpot/Salesforce integration depending on your stack.
CSV/Excel, lemlist/Instantly import, or direct HubSpot/Salesforce integration depending on your stack.
Do you offer customer lookalikes?
Yes, we analyse your best customers to extract common attributes and build similar targets.
Yes, we analyse your best customers to extract common attributes and build similar targets.
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Receive an ICP/TAM strategy and a plan for producing qualified leads.