DEVLO.CH — SWISS B2B AGENCY
B2B lead generation: building a pipeline of qualified prospects
KPI, TAM and account qualification to fuel your campaigns.
B2B lead generation **is the foundational process** of identifying and qualifying prospects who genuinely correspond to your ideal customer profile. It is the basis of all successful prospecting and determines the quality of every downstream campaign.
Our method starts with a precise KPI framework, followed by the construction of the TAM, an account-by-account qualification and the identification of the right decision-makers. The lists delivered are enriched and can be activated directly.
Performance comes from precision, not raw volume. A short but qualified list converts better than a massive, unfiltered database.
What this service covers
- ✓ICP definition workshop
- ✓TAM mapping and potential estimation
- ✓Identification of target companies
- ✓Qualification of accounts according to business criteria
- ✓Identification of decision-makers by account
- ✓Email, telephone and LinkedIn enrichment
- ✓Preparation of personalisation elements
- ✓CSV delivery or CRM integration
- ✓Documentation of the qualification framework
6-step lead generation process
- 1
ICP Workshop
Define who to contact and why.
- 2
TAM Mapping
Measure the size of the market that can really be exploited.
- 3
Sourcing
Identify priority accounts and segments.
- 4
Qualification
Filter according to your value criteria.
- 5
Decision-makers
Find the right contacts for each account.
- 6
Delivery
Export a clean, actionable database.
By Charles Perret, Founder, devloWhy is a lead pipeline built before it is sent?
The best outbound sequences fail with a poor foundation. According to Forrester, companies with a structured lead generation process close 50% more sales-ready leads at 33% lower cost. We treat lead generation as a discipline in its own right, with a clear qualification standard.
Therefore, the value delivered is not just the final list: it is also the reproducible method that enables you to industrialise your acquisition. A short but qualified list converts better than a massive, unfiltered database because precision drives pipeline quality.
In summary:
Key takeaways
- Lead generation is a discipline that precedes and determines outbound success
- Structured lead gen closes 50% more sales-ready leads at lower cost
- Start with a precise ICP framework, then build TAM and qualify account-by-account
- A reproducible method enables you to industrialise acquisition over time
Lead generation results
Step 1/2 — Configure
50%
Configuring your lead generation needs
Share your expectations of volume and precision to frame the assignment.
ICP definition level
Desired volume of leads
Target geographies
Levels of decision-makers
Available sources
Delivery times
Configuration preview
ICP definition level: Not defined
Desired volume of leads: Not defined
Target geographies: Not defined
Levels of decision-makers: Not defined
Available sources: Not defined
Delivery times: Not defined
You can edit your choices before submission.
Step 2/2 — Contact details
100%
Step 2 — Get the plan
Review your configuration then submit your contact details.
Selected summary
ICP definition level: Not defined
Desired volume of leads: Not defined
Target geographies: Not defined
Levels of decision-makers: Not defined
Available sources: Not defined
Delivery times: Not defined
Thank you for reaching out. We will get back to you within 24 hours.
Case studies
Field proof for this service
Discover real campaigns delivered by devlo in Switzerland, Belgium, France and DACH. Each case study shows results, the method used, and operational learnings.
200,000 turnover signed
·80+ appointments
·45 new customers
·60% conversion demo→client
Horus Software
Belgium
54 meetings in the DACH region
·71% open
·29% click-through
·516 prospects contacted
CareerLunch
DACH
4,500 companies targeted
·10+ campaigns
·81% open
·54% response rate
Saporo
Multi-country
45% response rate
·73% open
·14 qualified appointments
·Contracts signed
Cegos
German-speaking Switzerland
+30 interested prospects
·69% response rate
·1,600 companies analysed
·12 days before 1st appointment
Abacus
French-speaking Switzerland
First appointments in 3 weeks
·52.7% open
·+1,000 cold calls
·Increase in demos
IDDI
International
40 interested prospects
·20 discovery calls
·15 demos planned
·14% interest
Locky
Belgium / France
52 interested prospects
·74% open
·37% response rate
·Multi-ICP validation
SquareCo
International
16 qualified appointments
·89% open
·69% response rate
·6% of meetings
Lemanvisio
Switzerland
11 qualified tenants
·87% open
·73% response rate
·9 days before 1st appointment
HIAG
Switzerland
FAQ lead generation
The difference between lead generation and prospecting?
Lead generation builds the base (who to contact).
Lead generation builds the base (who to contact). Prospecting executes the contact (how and when to contact).
Lead time for a list of 500 prospects?
Generally 5 to 10 working days, depending on the complexity of the PCI and the areas targeted.
Generally 5 to 10 working days, depending on the complexity of the PCI and the areas targeted.
Delivery formats available?
CSV/Excel, lemlist/Instantly import, or direct HubSpot/Salesforce integration depending on your stack.
CSV/Excel, lemlist/Instantly import, or direct HubSpot/Salesforce integration depending on your stack.
Do you offer customer lookalikes?
Yes, we analyse your best customers to extract common attributes and build similar targets.
Yes, we analyse your best customers to extract common attributes and build similar targets.
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Build a base that converts
Receive an ICP/TAM strategy and a plan for producing qualified leads.