How devlo obtained 120 qualified appointments for Monizze by targeting 7,000 HR, Finance and Management decision-makers in Belgium

How devlo obtained 120 qualified appointments for Monizze by targeting 7,000 HR, Finance and Management decision-makers in Belgium.

Monizze is a leading Belgian player in digital extralegal benefits: meal vouchers, eco-vouchers, gift vouchers and sport & culture vouchers.

6,000+ leads contacted120 appointments booked (appointment rate: 1.6%)Virtually zero no-show rate thanks to inbox reminders152 people expressed a clear interest96-99% email deliverability62.3% opening rate on targeted batches

Monizze

Extralegal benefits, meal vouchers

Case study

Campaign details

Key results

Observed KPIs

6,000+ leads contacted

120 appointments booked (appointment rate: 1.6%)

Virtually zero no-show rate thanks to inbox reminders

152 people expressed a clear interest

96-99% email deliverability

62.3% opening rate on targeted batches

120

Booked appointments

7'000

Targeted decision-makers

6'000+

Leads contacted

About the company

Monizze is a leading Belgian player in digital extralegal benefits: meal vouchers, eco-vouchers, gift vouchers and sport & culture vouchers.

The challenge

Monizze previously relied solely on cold calling via an external partner and had no in-house outbound capabilities. The company did not have the resources to run a structured outbound campaign covering its entire TAM.

The previous partner generated more appointments, but with lead quality problems and a higher no-show rate.

The strategy

Implementation of a multi-channel outbound approach (email + LinkedIn).
Priority targeting of companies that are members of certain associations in Belgium.
Prioritisation of "Tier 1" decision-makers: HR managers, representing over 60% of contacts reached.
End-to-end inbox management: proactive and reactive responses, nurturing and pre-qualification.

Results

6,000+ leads contacted
120 appointments booked (appointment rate: 1.6%)
Virtually zero no-show rate thanks to inbox reminders
152 people expressed a clear interest
96-99% email deliverability
62.3% opening rate on targeted batches

Customer testimonial

"Working with devlo was a real pleasure. Communication was very fluid and the team was always responsive when needed. Their personalised approach enabled us to combine volume and quality, even though the audience was difficult to reach. There were hardly any no-shows, and the appointments were always qualified and effective. The lessons learned from the campaigns are also very instructive and valuable."

Anthony Crémer, Revenue Ops Analyst at Monizze

Key lessons

Timing and targeting were much more important than hyper-personalisation.
The choice of the right companies and the right decision-makers generated most of the results.
Inbox management was a key factor, contributing to the ultra-low no-show rate.
Quality > Quantity: fewer appointments, but far more valuable results.

Contact

How to get more meetings: let’s talk

Share your goals and receive a concrete outbound plan prioritized for your market.

Results

6,000+ leads contacted
120 appointments booked (appointment rate: 1.6%)
152 people expressed a clear interest
Virtually zero no-show rate thanks to inbox reminders

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