DEVLO.CH — SWISS B2B AGENCY
LinkedIn B2B prospecting: reaching your decision-makers where they spend their time
Sales Navigator, personalised messages and multi-channel sequences.
LinkedIn B2B outreach **is a prospecting approach** that involves activating connection requests, direct messages and InMails on the professional network where your decision-makers spend their time. With credible, business-oriented personalisation, it opens doors that email alone cannot.
devlo uses LinkedIn Sales Navigator to target precisely the right profiles: position, seniority, sector, region, recent activity and contextual signals. We integrate these actions into sequences coordinated with email and the telephone to increase the rate of useful sales conversations.
This approach is particularly effective for C-level targets and sectors where email alone is saturating. It also makes it possible to secure a more human relationship before making an appointment.
What this service covers
- ✓Setup LinkedIn Sales Navigator and ICP filters
- ✓Building prospect lists and segmentation
- ✓Connection requests with personalised notes
- ✓Post-connection messages in 2 to 4 keys
- ✓InMails to offline accounts
- ✓LinkedIn + email + calling integration
- ✓Follow-up on connections, responses and appointments
- ✓Reporting acceptance and interest rates
LinkedIn outreach process
- 1
Targeting
ICP definition and creation of Sales Navigator lists.
- 2
Connection
Invitation sequences and messages adapted to the segment.
- 3
Conversation
Value-oriented follow-up and rapid qualification.
- 4
Orchestration
Coordination with email and calling according to commitment.
- 5
Optimisation
Analysis of responses and weekly iterations.
By Charles Perret, Founder, devloHow do you send the right message to the right decision-maker on LinkedIn?
On LinkedIn, contextual relevance takes precedence over message length. Our sequences are designed to trigger a quick, frictionless response, with a clear business angle and a simple call-to-action. According to LinkedIn (2024), personalised connection requests receive 2-3x higher acceptance rates than generic ones.
Therefore, the aim is not to maximise the volume of invitations, but to maximise qualified conversations. We calibrate the volumes to preserve the health of the account and the quality of the targeting, ensuring every interaction moves the prospect closer to a meaningful sales conversation.
In summary:
Key takeaways
- Contextual relevance matters more than message length on LinkedIn
- Use Sales Navigator filters to target the right seniority, sector, and activity signals
- Calibrate connection volumes to preserve account health and targeting quality
- LinkedIn outreach is especially effective for C-level targets in saturated email markets
LinkedIn results in a multi-channel context
CareerLunch
54 DACH appointments
29% clicks · 71% opens
Cegos
14 qualified appointments
FR + DE + EN campaigns
IDDI
Accelerated demos
LinkedIn + Email + Calling
Saporo
10+ campaigns
Multi-country CISO targets
Step 1/2 — Configure
50%
Configuring your LinkedIn strategy
Indicate your target and your Sales Navigator equipment level.
Volume of connections per month
Target profiles
Target sectors
Sales Navigator level
Desired approach
Geographic market
Configuration preview
Volume of connections per month: Not defined
Target profiles: Not defined
Target sectors: Not defined
Sales Navigator level: Not defined
Desired approach: Not defined
Geographic market: Not defined
You can edit your choices before submission.
Step 2/2 — Contact details
100%
Step 2 — Get the plan
Review your configuration then submit your contact details.
Selected summary
Volume of connections per month: Not defined
Target profiles: Not defined
Target sectors: Not defined
Sales Navigator level: Not defined
Desired approach: Not defined
Geographic market: Not defined
Thank you for reaching out. We will get back to you within 24 hours.
Case studies
Field proof for this service
Discover real campaigns delivered by devlo in Switzerland, Belgium, France and DACH. Each case study shows results, the method used, and operational learnings.
54 meetings in the DACH region
·71% open
·29% click-through
·516 prospects contacted
CareerLunch
DACH
45% response rate
·73% open
·14 qualified appointments
·Contracts signed
Cegos
German-speaking Switzerland
70 qualified appointments
·UEFA, TAG Heuer, Rothschild
·40% response rate
·13% interest
APIDAE
French-speaking Switzerland
LinkedIn outreach FAQ
Does LinkedIn prospecting comply with the RGPD?
Yes, within a professional and relevant B2B framework.
Yes, within a professional and relevant B2B framework. Our approach is contextualised, non-intrusive and focused on legitimate interests.
How many connections can I send?
Depending on the account level and profile, we generally calibrate between 100 and 200 invitations per week within a safety zone.
Depending on the account level and profile, we generally calibrate between 100 and 200 invitations per week within a safety zone.
Should I use my personal profile?
Not necessarily.
Not necessarily. Depending on the strategy, we can use a dedicated profile or your existing profile with shared governance.
Is LinkedIn more effective than cold email?
It depends on the target audience.
It depends on the target audience. For many senior profiles, LinkedIn outperforms; for other segments, email remains stronger. The best return remains multi-channel.
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