DEVLO.CH — SWISS B2B AGENCY
Outsourced SDR & Lead Qualification: focus on closing the deal
Operational qualification and clear handover to your sales teams.
Outsourced SDR **is a sales qualification service** that adds a layer of lead qualification without recruiting internally. devlo operates this function as an extension of your team, with your own criteria, standards and conversion targets.
We manage both outbound leads from outbound campaigns and inbound leads from your forms or direct requests. Each lead is qualified using an appropriate framework (BANT, MEDDIC, CHAMP or custom model).
The aim is simple: to provide your Account Executives with really useful appointments, with a documented handover to speed up the closing process.
What this service covers
- ✓Definition of the qualification framework
- ✓Qualification of outbound leads
- ✓Qualification of incoming leads
- ✓Discovery calls and advanced qualification
- ✓Booking demos in the AE calendar
- ✓Continuous CRM updates
- ✓Qualifying marks
- ✓Conversion and lead quality reporting
Outsourced SDR process
- 1
Scoping
Alignment with the PKI and qualification framework.
- 2
Processing
Qualification of inbound and outbound leads.
- 3
Discovery
Qualification calls and collection of key signals.
- 4
Handover
Structured transmission to your sales force.
- 5
Management
Weekly monitoring of conversions and adjustments.
By Charles Perret, Founder, devloHow do you reduce noise and increase closing in lead qualification?
An unqualified lead takes up sales time without any real potential. According to HubSpot (2024), sales reps spend only 28% of their week actually selling · the rest goes to admin and chasing unqualified leads. By outsourcing the qualification process, you can better filter and concentrate your AEs on high-probability opportunities.
Moreover, the SDR is not just a relay. It is a strategic link in your funnel: it transforms raw interest into a clear commercial opportunity with a documented handover that accelerates the closing process for your Account Executives.
In summary:
Key takeaways
- Sales reps spend only 28% of their time selling · qualification frees up capacity
- Outsourced SDR qualification filters noise and delivers high-probability opportunities
- Use proven frameworks like BANT, MEDDIC, or CHAMP to standardise qualification
- A structured handover process accelerates closing and improves pipeline velocity
Qualification references
Locky
20 discovery calls
15 demos planned
Saporo
RSSI/CISO qualification
Multi-country cyber security
IDDI
Demos on the rise
Pharma/biotech qualification
Horus
60% conversion demo→client
Structured qualification
Step 1/2 — Configure
50%
Configuring your SDR model
Define your lead flows and the level of qualification expected.
Flows to qualify
Current framework
Volume of leads / month
Objective of qualification
CRM used
Deadline
Configuration preview
Flows to qualify: Not defined
Current framework: Not defined
Volume of leads / month: Not defined
Objective of qualification: Not defined
CRM used: Not defined
Deadline: Not defined
You can edit your choices before submission.
Step 2/2 — Contact details
100%
Step 2 — Get the plan
Review your configuration then submit your contact details.
Selected summary
Flows to qualify: Not defined
Current framework: Not defined
Volume of leads / month: Not defined
Objective of qualification: Not defined
CRM used: Not defined
Deadline: Not defined
Thank you for reaching out. We will get back to you within 24 hours.
Case studies
Field proof for this service
Discover real campaigns delivered by devlo in Switzerland, Belgium, France and DACH. Each case study shows results, the method used, and operational learnings.
4,500 companies targeted
·10+ campaigns
·81% open
·54% response rate
Saporo
Multi-country
+30 interested prospects
·69% response rate
·1,600 companies analysed
·12 days before 1st appointment
Abacus
French-speaking Switzerland
First appointments in 3 weeks
·52.7% open
·+1,000 cold calls
·Increase in demos
IDDI
International
40 interested prospects
·20 discovery calls
·15 demos planned
·14% interest
Locky
Belgium / France
16 qualified appointments
·89% open
·69% response rate
·6% of meetings
Lemanvisio
Switzerland
11 qualified tenants
·87% open
·73% response rate
·9 days before 1st appointment
HIAG
Switzerland
FAQ SDR outsourcing
Difference between SDR and BDR?
The SDR qualifies leads and organises appointments.
The SDR qualifies leads and organises appointments. The BDR covers more outbound prospecting. At devlo, we adapt the scope to your needs.
How does the outsourced SDR fit in with my team?
Via your own tools (CRM, diary, templates), with steering rituals and standardised handover to maintain operational continuity.
Via your own tools (CRM, diary, templates), with steering rituals and standardised handover to maintain operational continuity.
Can you learn more about our product?
Yes, every assignment includes product onboarding and calibrating the pitch to your market.
Yes, every assignment includes product onboarding and calibrating the pitch to your market.
What results can we expect?
Better pipeline quality, a more controlled sales cycle and less time wasted on irrelevant leads.
Better pipeline quality, a more controlled sales cycle and less time wasted on irrelevant leads.
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