DEVLO.CH — SWISS B2B AGENCY
Intent Data B2B: prospect at the precise moment when your targets are ready to buy
Signal-based selling to prioritise hot accounts and accelerate conversion.
Intent data **refers to the behavioural signals** that indicate a company is in a phase of evaluation or change: fundraising, key recruitment, tool migration, active search for solutions. Prospecting on these signals greatly improves commercial timing and conversion rates.
At devlo, we identify and activate these signals via Clay, Bombora, LinkedIn Sales Navigator, Apollo, G2, Crunchbase and other relevant sources. Each signal is enriched, scored and transformed into a contextualised message angle.
Signal-based selling is not a replacement for classic outbound: it allows you to prioritise your efforts on the accounts that are most likely to convert now.
What this service covers
- ✓Mapping of priority signals using ICP
- ✓Connecting intent sources (company, person, technographic)
- ✓Contextual enrichment of detected accounts
- ✓Scoring and prioritising signals
- ✓Creating contextualised sequences
- ✓Multi-channel activation of hot accounts
- ✓Performance analysis by signal type
- ✓Ongoing optimisation of triggers and messages
Intent data process in 5 steps
- 1
Signal mapping
Identify signals that are genuinely correlated with buying.
- 2
Stack setup
Plugging the right sources into Clay and partner tools.
- 3
Enrichissement
Add context, contacts and prioritisation.
- 4
Activation
Run sequences specific to the signals detected.
- 5
Mesure
Compare signal vs non-signal performance.
By Charles Perret, Founder, devloHow do you move from volume to timing with intent data?
The value of intent data comes from its timing: contacting a company at a time of strategic change generates faster responses and more qualified conversations. According to Gartner, companies that use intent data in their outbound see a 2.5x improvement in conversion rates compared to volume-only approaches.
In other words, we transform these signals into an operational workflow: detection, qualification, prioritisation, message and execution. This signal-based selling approach is a powerful lever for reducing the sales cycle and focusing resources on high-probability accounts.
In summary:
Key takeaways
- Intent data identifies companies in active evaluation or change phases
- Signal-based selling delivers 2.5x better conversion than volume-only outbound
- Key signals include fundraising, key hires, tool migrations, and G2 reviews
- Transform signals into an operational workflow: detect, qualify, prioritise, activate
Examples of signal-based campaigns
Saporo
4,500 companies targeted
10+ cyber security campaigns
SquareCo
52 interested prospects
74% openness · 37% response
IDDI
12.9% response rate
Pharma/Biotech · 3 weeks
Cegos
45% response rate
Targeted L&D campaigns
Step 1/2 — Configure
50%
Configuring your intent data system
Select your target signals and your level of operational maturity.
Priority signals
Emergency activation
Current stack
Signal-based maturity
Monthly signal volume
Main objective
Configuration preview
Priority signals: Not defined
Emergency activation: Not defined
Current stack: Not defined
Signal-based maturity: Not defined
Monthly signal volume: Not defined
Main objective: Not defined
You can edit your choices before submission.
Step 2/2 — Contact details
100%
Step 2 — Get the plan
Review your configuration then submit your contact details.
Selected summary
Priority signals: Not defined
Emergency activation: Not defined
Current stack: Not defined
Signal-based maturity: Not defined
Monthly signal volume: Not defined
Main objective: Not defined
Thank you for reaching out. We will get back to you within 24 hours.
Case studies
Field proof for this service
Discover real campaigns delivered by devlo in Switzerland, Belgium, France and DACH. Each case study shows results, the method used, and operational learnings.
FAQ intent data
What exactly is intent data?
These are indicators that an account is in an active search phase: web signals, recruitment, company news, tool adoption or community activity.
These are indicators that an account is in an active search phase: web signals, recruitment, company news, tool adoption or community activity.
What tools do you need to get started?
Clay is generally the foundation.
Clay is generally the foundation. Depending on the signals being targeted, we add Sales Navigator, Bombora, Apollo, Crunchbase, G2 or your first-party data.
Does this replace classic outbound?
No, it prioritises it.
No, it prioritises it. Traditional outbound covers TAM, while intent data concentrates efforts on the accounts that are most ready to start a conversation.
How long does it take to activate an intent data strategy?
Generally 1 to 2 weeks for setup, then 2 to 3 weeks for the first operational sequences and initial feedback from the field.
Generally 1 to 2 weeks for setup, then 2 to 3 weeks for the first operational sequences and initial feedback from the field.
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