DEVLO.CH — SWISS B2B AGENCY
Cold Calling B2B: qualified telemarketing to generate demos and appointments
Tailor-made scripts, objection management and booking in your diary.
B2B cold calling **is a direct sales channel** that remains key for reaching decision-makers who ignore emails and LinkedIn messages. A well-prepared, contextualised call with good objection handling can convert a cold prospect into a qualified appointment in a matter of minutes.
At devlo, calls are never made blindly. Each prospect is enriched beforehand, segmented according to KPI and, depending on the sequence, pre-warmed by email or LinkedIn. This preparation greatly improves the rate of useful conversations.
We operate in French, German, English and Dutch on Swiss and European markets, with personalised scripts, qualification scoring and full reporting for your sales team.
What this service covers
- ✓Construction of validated call lists
- ✓Writing scripts tailored to each KPI
- ✓Objection management playbook
- ✓Canvassing and follow-up calls
- ✓Telephone qualification of interested responses
- ✓Make appointments in your calendar
- ✓Note transmission and conversion signals
- ✓Detailed call performance reporting
Cold calling process
- 1
Preparation
Targeting and prioritising accounts to be contacted.
- 2
Script
Building hooks and responding to objections.
- 3
Calls
Live calling and qualification sessions.
- 4
Booking
Scheduling of qualified appointments with clear handover.
- 5
Optimisation
Weekly analysis of calls and adjustments.
By Charles Perret, Founder, devloWhen and why does cold calling unlock the sales pipeline?
In markets saturated by email, the telephone creates a channel break that increases conversations. According to HubSpot (2024), prospects contacted by phone after an email touchpoint are 40% more likely to engage. Used at the right moment in the sequence, cold calling speeds up decision-making significantly.
However, we focus on conversational quality and real qualification rather than call volume. The aim is to deliver usable appointments, not artificial calls. Each call is prepared with enriched prospect data and a tailored script that addresses specific pain points.
In summary:
Key takeaways
- Cold calling creates a channel break that cuts through email saturation
- Calls placed after an email or LinkedIn touchpoint have 40% higher engagement
- Focus on conversational quality and real qualification over raw call volume
- Personalised scripts with objection handling playbooks drive higher conversion rates
Cold calling references
Step 1/2 — Configure
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Configuring your cold calling system
Define volume, languages and expected level of qualification.
Volume of calls per month
Languages for prospecting
Activation mode
Script available
Expected qualification
Target sector
Configuration preview
Volume of calls per month: Not defined
Languages for prospecting: Not defined
Activation mode: Not defined
Script available: Not defined
Expected qualification: Not defined
Target sector: Not defined
You can edit your choices before submission.
Step 2/2 — Contact details
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Step 2 — Get the plan
Review your configuration then submit your contact details.
Selected summary
Volume of calls per month: Not defined
Languages for prospecting: Not defined
Activation mode: Not defined
Script available: Not defined
Expected qualification: Not defined
Target sector: Not defined
Thank you for reaching out. We will get back to you within 24 hours.
Case studies
Field proof for this service
Discover real campaigns delivered by devlo in Switzerland, Belgium, France and DACH. Each case study shows results, the method used, and operational learnings.
200,000 turnover signed
·80+ appointments
·45 new customers
·60% conversion demo→client
Horus Software
Belgium
+30 interested prospects
·69% response rate
·1,600 companies analysed
·12 days before 1st appointment
Abacus
French-speaking Switzerland
First appointments in 3 weeks
·52.7% open
·+1,000 cold calls
·Increase in demos
IDDI
International
FAQ cold calling
Does cold calling still work?
Yes, particularly as a complement to email and LinkedIn.
Yes, particularly as a complement to email and LinkedIn. With senior targets, the telephone is often the most direct channel.
Which niches perform best?
Generally Tuesday to Thursday, mornings and late afternoons.
Generally Tuesday to Thursday, mornings and late afternoons. We adjust according to sector and geography.
How do you deal with objections?
Each mission starts with a playbook of objections specific to your offer to harmonise responses and improve conversion.
Each mission starts with a playbook of objections specific to your offer to harmonise responses and improve conversion.
Is B2B cold calling RGPD compliant?
Yes, in a professional context and in accordance with local regulations.
Yes, in a professional context and in accordance with local regulations. We apply responsible prospecting practices.
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