B2B sales prospecting in Belgium
By Charles Perret, Founder, devloBelgium is one of our traditional markets. Since 2020, we have deployed over 200 campaigns targeting French- and Dutch-speaking Belgian decision-makers.
Our expertise covers Brussels, Wallonia and Flanders, with campaigns adapted linguistically and culturally to each region.
Concrete results: €200,000 in contracts signed for Horus Software and 120 qualified appointments for Monizze, two emblematic Belgian success stories.
Why is Belgium a key market for outsourced B2B prospecting?
Belgium presents a dual B2B complexity: a bilingual market (FR and NL) with radically different communication codes between Wallonia and Flanders. For example, a prospecting email that is effective in Brussels in French will be totally unsuitable in Antwerp or Ghent without a thorough adaptation of the message. According to HubSpot 2024, linguistically localised B2B campaigns generate 2.3 times more responses than generic campaigns.
devlo has been supporting its customers on the Belgian market since 2020 with native FR and NL teams. Our campaigns systematically integrate cold email, LinkedIn outreach and cold calling in a coordinated sequence - and produce concrete results: Monizze obtained 120 qualified appointments via our multi-channel method.
What's more, the Belgian market is strongly connected to the DACH region and the Netherlands: Flemish companies have close commercial links with the Netherlands and Germany. devlo covers all these markets with native expertise, offering its customers BeNeLux + DACH** coverage without having to multiply its partners.
In summary:
Key points
- Native bilingual FR/NL: messages adapted to Walloon and Flemish culture, without generic translations.
- 120 qualified appointments for Monizze - proof of our expertise in the Belgian market.
- BeNeLux + DACH coverage: a single partner for Belgium, the Netherlands and German-speaking markets.
- 3 coordinated channels: cold email + LinkedIn + calling to maximise the points of contact with your decision-makers.
Frequently asked questions
Do you prospect in Dutch in Belgium?
Yes, we run campaigns in French and Dutch.
Yes, we run campaigns in French and Dutch. Our team writes native messages adapted to Flanders and Brussels.
What results have you achieved in Belgium?
Among our successes: 80 qualified appointments and €200K in contracts for Horus Software, 120 appointments for Monizze.
Among our successes: 80 qualified appointments and €200K in contracts for Horus Software, 120 appointments for Monizze. Average conversion rate of 8-12%.
Are you targeting SMEs or large companies in Belgium?
Both.
Both. We adapt the strategy according to your KPI: ABM for large accounts, volume for SMEs. Belgium is an ideal market for both approaches.
Do you also prospect in Flanders and Brussels in Dutch?
Absolutely.
Absolutely. Our team writes native sequences in French and Dutch. For Flanders, we adapt the tone and cultural references. In Brussels, we offer bilingual FR/NL campaigns depending on the profile of the targeted decision-maker.
What are your typical results in Belgium?
On our most recent Belgian campaigns: 80 qualified appointments and EUR 200,000 in contracts signed for Horus Software, 120 appointments for Monizze, and a 14% interest rate for Locky.
On our most recent Belgian campaigns: 80 qualified appointments and EUR 200,000 in contracts signed for Horus Software, 120 appointments for Monizze, and a 14% interest rate for Locky. The average conversion rate is between 8 and 12%.
Are you targeting Belgian public procurement markets?
We don't target public contracts directly (which follow tendering processes), but we do help our customers to get in touch with decision-makers in local, regional and federal government in a classic B2B setting before the formal purchasing phases.
We don't target public contracts directly (which follow tendering processes), but we do help our customers to get in touch with decision-makers in local, regional and federal government in a classic B2B setting before the formal purchasing phases.
What's the difference between prospecting in Belgium and in France?
Belgium is a more concentrated market, with a dense economic fabric.
Belgium is a more concentrated market, with a dense economic fabric. Belgian decision-makers are often more accessible and responsive. The FR/NL bilingualism requires a tailored approach by region. In France, volumes are higher, but so is competition for inboxes.
How much does a prospecting campaign targeting Belgium cost?
Our packages for Belgium start at CHF 2,500/month.
Our packages for Belgium start at CHF 2,500/month. The rate depends on the number of channels activated (email, LinkedIn, telephone), the volume of leads and the complexity of your KPI. Most of our Belgian customers invest between CHF 3,000 and CHF 5,000 per month.
Ready to grow your commercial pipeline?
Book a free 30-minute strategic call with our team.