AI Sales Ops for B2B sales teams
Your salespeople close more deals without recruiting, thanks to AI
By Charles Perret, Founder, devlodevlo designs and deploys AI-powered automation systems that free your salespeople from repetitive tasks, speed up your sales cycles and turn your data into a competitive advantage.
The problem
Why do your salespeople spend more time managing than selling?
Successful B2B teams don't win by adding more tools. They win by eliminating the repetitive work that slows down deals.
60%
of sales time absorbed by non-sales tasks
Salesforce, State of Sales2 h
active sales per day for an average salesperson
HubSpot, Sales Trends Report27%
of sales time devoted to actual selling, according to Forrester
Forrester, B2B Sales Benchmark1 jour
per week can be lost searching for information
McKinsey, Economic potential of generative AIAccording to Salesforce, sales people spend around 60% of their time on non-sales tasks. In a team of 5 people, this represents the equivalent of 3 full-time posts absorbed by administration, CRM updates, inbox management and preparing appointments. The challenge is not to replace your sales people. The challenge is to give them back their sales time.
SMEs and SMIs in French-speaking Switzerland are facing a twofold stumbling block. Sales recruitment is more expensive, onboarding takes longer and sales cycles are tighter. If your responses arrive late, if the CRM is incomplete or if follow-ups go badly, you're already losing ground.
devlo has been building B2B prospecting systems for 7 years. Each workflow presented here has been tested in production, first for our own campaigns, then for customers in Switzerland, France, Belgium and DACH.
The 7 systems
What AI Sales Ops systems should you deploy for your sales team?
Each system can be deployed in 2 to 4 weeks. It is configured for your business, then kept under human control at every key stage.
Intelligent management of sales responses
AI prepares personalised responses for your prospects, by email and LinkedIn, based on your internal guidelines, conversational history and sales playbook. A human validates each message before it is sent.
Expected outcome
Up to 80% of inbox time recovered, with no loss of personalisation.
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Each incoming message is classified by intention, then enriched with your SOPs, past conversations and your company's own business rules. The system proposes a ready-to-send response. Your team corrects it if necessary, and this correction feeds the learning loop. You keep the human quality, without keeping the operational burden.
AI Assistant for your sales teams
An AI agent in Slack or Teams instantly answers your sales reps' questions about objections, the product, processes and best practice. When the system is unsure, it escalates to the manager.
Expected outcome
Commercial onboarding 3 times faster, with 70% fewer escalations after just a few months.
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The Sales Knowledge Bot centralises your playbooks, FAQs, SOPs and product documents in a single access point. It responds in the language of the question, then captures the manager's answers when escalation is required. The knowledge base is enriched without the need for a new documentation project. As a result, onboarding is accelerated and responses are standardised.
Automatic appointment scheduling and CRM updates
Before each meeting, AI generates a full briefing. After the call, it transforms your notes into a structured report, updates the CRM and creates follow-ups.
Expected outcome
Up to 4 hours saved per day per sales rep, with a CRM that's finally up to date.
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When an appointment is entered into the calendar, the system prepares a prospect file: recent news, LinkedIn activity, CRM history, objections already encountered, recommended talking points. After the call, the sales rep dictates a voice memo or pastes notes. The AI structures the report, updates the pipeline, creates tasks and avoids forgotten follow-ups.
Real-time objection library and battle cards
Winning objections and closing responses are captured automatically from your deals. As soon as a competitor returns, a battle card is generated and distributed to the team.
Expected outcome
The level of argumentation of the juniors converges with that of the seniors, without depending on a single person.
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Instead of leaving the commercial knowledge in the heads of two senior people, the system collects the objections raised in the call, the answers that have worked and the competitive signals. Each new piece of information adds to the library. The juniors have access to the best arguments in a matter of seconds, directly in their working environment.
Automatic drafting of commercial proposals and follow-ups
The AI generates drafts of proposals and follow-ups based on the actual context of the deal. The sales person adjusts a few lines and sends.
Expected outcome
Proposals ready to send in 15 minutes instead of 2 or 3 hours.
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The system gathers CRM data, meeting notes, the prospect's sector, the objections raised and the tone of your company. It then produces a clean, structured and coherent first draft. Your teams go from writing for several hours to reviewing in a few minutes, with more regular and better contextualised follow-ups.
IA Sales Performance Dashboard
AI analyses your team's daily feedback, detects recurring patterns, highlights progress and proposes concrete action plans for each salesperson.
Expected outcome
Data-driven management decisions, with cleaner onboarding and less hidden turnover.
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The dashboard transforms scattered notes, coaching feedback and field observations into a structured view, by person and by team. You get clear trends, coaching priorities, a clear view of resolved or persistent patterns, and a more objective basis for your HR decisions.
Customer portal with real-time reporting
A secure portal provides access to campaign metrics, ROI, action calendar and performance history, without the need for manual exports.
Expected outcome
Up to 90% fewer ad hoc reporting requests, with greater confidence on the part of customers and management.
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Each customer or department can consult its own data via controlled access. The portal replaces Excel files and recurring reporting exchanges. You centralise useful metrics, trends, next actions and an ROI simulator. Reporting becomes a product, not a burden.
Where to start
Start with the workflow that is already wasting time today
In most cases, we start with inbox, appointment preparation or CRM. Then we add the building blocks that raise the quality of management: knowledge bot, battle cards, reporting or sales writer.
How it works
How do you deploy AI Sales Ops systems in 3 weeks?
A straightforward diagnosis, supervised deployment, then continuous improvement. You know what's plugged in, why, and with what expected impact.
Free diagnosis, 30 minutes
We analyse your CRM, your prospecting tools, your SOPs and your team's real sticking points. You'll leave with a clear recommendation, free of jargon and complacent audits.
Customised deployment, 2 to 4 weeks
Our team configures the systems, connects your tools and calibrates the prompts, rules and workflows in line with your data, tone and quality standards.
Continuous optimisation
Every human validation, every correction and every new case enriches the system. We monitor performance, then make monthly adjustments with a dedicated contact person.
Preuves
What evidence is there that these systems work?
devlo doesn't sell an AI concept. We deploy systems built on real campaigns, with customers who want pipeline, tracking and ROI.
7 ans
operational experience in B2B prospecting
+1'000
campaigns run by devlo
80%
of inbox time recovered on targeted workflows
70%+
average opening rate for our campaigns
3 à 5x
potential gain in response rate with the right signals
For whom
For which companies are these systems designed?
The right system depends less on your size than on the sticking point you need to eliminate: too much reporting, too much manual handoff, too much tacit knowledge, or not enough rigour in follow-up.
The sales manager who wants to grow without recruiting
He manages 5 to 15 sales people, has strong growth targets and doesn't want to turn his budget into a hiring machine.
Main challenge
My sales people spend more time managing than selling.
Expected outcome
The equivalent of 2 extra sales staff, without opening 2 extra jobs.
The SME CEO who wants to structure his sales
The sales team exists, but the process is not yet formalised. Knowledge is concentrated in a few key people.
Main challenge
All the commercial knowledge is in the heads of 2 people.
Expected outcome
In just a few months, your juniors will be arguing like your seniors, with processes that are finally documented.
The B2B agency that wants to impress its clients
It manages campaigns for its customers, needs to prove its value on an ongoing basis and wants to reduce the time it spends producing reports.
Main challenge
My customers want visibility in real time, with clear figures.
Expected outcome
Total transparency, zero manual reporting and a selling point that few agencies can match.
Comparaison
What happens when you maintain the status quo?
While you're hesitating, your competitors are responding faster, preparing their meetings better and already capitalising on their commercial knowledge.
| Criteria | Without AI Sales Ops | With AI Sales Ops, devlo |
|---|---|---|
| Lead response time | 2 to 24 hours, with many answers written by hand. | Less than 15 minutes, with AI proposal and human validation. |
| CRM update after a call | Often forgotten or done several hours later. | Automatic, structured and advanced in real time. |
| Preparing an appointment | 30 minutes of manual searching, sometimes more. | Automatically generated briefing, ready before the call. |
| Onboarding a new salesperson | 3 to 6 months before real autonomy. | 4 to 6 weeks with bot de connaissance and battle cards. |
| Commercial proposals | 2 to 3 hours of writing per proposal. | 15 minutes with draft AI, then human review. |
| Visibility for management | Weekly reporting on Excel or Slides. | Live dashboard, available 24 hours a day. |
| Knowing how to sell when a senior leaves | Some of the knowledge goes with it. | Objections, responses and learnings are captured in the system. |
The devlo difference
Generalist AI agencies automate your operations. devlo automates your sales machine.
We don't start with a tool or a prompt. We start from the sales process, the objections, the handoffs, the CRM, the follow-ups and the real rhythm of your team. It's this understanding of the business that makes the difference between an impressive automation demo and a useful system in production.
Why are B2B sales teams adopting AI Sales Ops systems?
The most successful B2B teams are not looking to hire more salespeople. They seek to maximise the sales time of each person already on the job. According to Salesforce, salespeople spend an average of 60% of their time on non-sales tasks: updating CRM, managing inbox, preparing appointments, writing proposals. In fact, in a team of ten people, six jobs are taken up by administration rather than active sales.
As a result, organisations that automate these repetitive tasks with AI Sales Ops systems - such as an Inbox Manager AI, an automated Meeting Prep or a Sales Knowledge Bot - free up sales time without recruiting. What's more, according to McKinsey, generative AI can automate up to 70% of repetitive tasks in sales functions, with a direct impact on sales and operating margins. These systems use our automation platform, the Claude API and HubSpot or Salesforce integrations to work with existing tools.
According to Forrester, B2B companies that adopt sales automation systems see a reduction in sales cycles and an improvement in conversion rates. What's more, the onboarding of new sales staff is accelerated when sales knowledge is capitalised in a centralised bot rather than concentrated on a few key people. devlo deploys these systems from Vevey for teams in Switzerland, France, Belgium and the DACH region - with a free diagnostic to identify the first workflow to be automated.
In summary:
In a nutshell
- AI Inbox Manager: up to 80% of inbox time recovered thanks to responses prepared by AI and validated by a human before sending.
- Automatic Meeting Prep: prospect briefing generated before each meeting, CRM updated automatically after each call.
- Sales Knowledge Bot: onboarding 3 times faster, with 70% fewer manager escalations in the first few months.
- Reporting Portal: up to 90% fewer ad hoc reporting requests thanks to a customer dashboard that can be consulted in real time.
Frequently asked questions about our AI Sales Ops systems
How much do AI Sales Ops systems cost?
Pricing depends on the system you choose and the size of your team.
Pricing depends on the system you choose and the size of your team. The initial diagnosis is free. Individual systems start at CHF 2,000 per month. Most of our customers invest between CHF 3,000 and CHF 6,000 per month for one or two combined systems.
Do you need to change your CRM or tools to use your systems?
No.
No. Our systems integrate with your existing tools: HubSpot, Salesforce, Pipedrive, Lemlist, LinkedIn Sales Navigator, Slack, Teams, and others. We adapt to your stack, not the other way round.
Is AI replacing my salespeople?
No.
No. AI takes care of the repetitive tasks (writing emails, updating CRM, prospect research, reporting) so that your sales staff can concentrate on selling, customer relations and negotiation. A human remains in the loop at each critical stage.
How long does it take to deploy a system?
Between 2 and 4 weeks, depending on complexity.
Between 2 and 4 weeks, depending on complexity. Diagnosis takes 30 minutes. Technical configuration takes 1 to 2 weeks. Calibration and testing take a further 1 to 2 weeks.
Is my data secure?
Yes.
Yes. Our automation platform runs on European infrastructure, ensuring GDPR and Swiss nLPD compliance. Your customer data is never shared between customers. Each system is isolated.
Can we start with just one system and then add others?
Yes, and that's the healthiest way to go.
Yes, and that's the healthiest way to go. Most of our customers start with Inbox Manager or Meeting Prep, then add other building blocks once the initial workflow has stabilised.
What is the difference between devlo and a general AI agency?
Generalist AI agencies often automate administrative tasks (invoices, support or back office).
Generalist AI agencies often automate administrative tasks (invoices, support or back office). devlo focuses solely on B2B sales teams. We start with the sales process, then add AI where it really saves time or increases the conversion rate.
Do you offer these systems as a complement to your outsourced prospecting services?
Yes, our outsourced prospecting customers can add these systems as a natural extension.
Yes, our outsourced prospecting customers can add these systems as a natural extension. AI Sales Ops systems are also available on a standalone basis for in-house sales teams who want to accelerate without recruiting immediately.
Free diagnosis
Ready to free up time for your sales force?
Book a free 30-minute diagnostic. We'll analyse your situation and recommend the most appropriate systems for your team.
Which workflows should be automated first?
Which systems to deploy in the next 30 days
What ROI to expect, with what safeguards
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