CareerLunch, an HR-tech platform, wanted to accelerate its commercial development in the DACH region (Germany, Austria, Switzerland) without overloading its in-house team.
devlo took charge of lead generation, prospecting, qualification and making appointments. Result: 516 prospects contacted and 54 positive responses for an appointment.
CareerLunch
HR-tech
Categories
Generating leads, prospecting, qualifying leads, making appointments
Services
Services for human resources
Deadline for first meetings
5 weeks
The language of the campaign(s)
Allemand
Target region
DACH (Germany, Austria and Switzerland)
516 new prospects identified and contacted
54 positive responses for an appointment
71% open rate
29% click-through rate
19% response rate
10% interest rate
516
new prospects identified and contacted
54
positive responses for an appointment
10 %
interest rate
To avoid duplication and identify new opportunities, devlo has applied a systematic approach:
This method has enabled us to rebuild our own, more relevant and genuinely actionable prospecting database.
Each prospect was researched and validated manually beforehand.
This step strengthened the quality of targeting and contributed to better conversion rates.
Prospecting was conducted mainly in German, the preferred language of prospective customers.
This had a direct impact on performance: click, response and interest rates were higher than in an English contact scenario.
CareerLunch is an HR platform that connects potential candidates with employees through informal lunchtime exchanges.
The company's objective was to develop its customer base in the DACH region. The market was already well known to the team, but had been heavily prospected, and they lacked the internal resources to manage the entire outbound cycle (research, contact, qualification, making appointments).
CareerLunch faced a double challenge:
The challenge was not just to send more messages, but to relaunch effective prospecting on ground that had already been worked.
The ideal customer profiles targeted in this campaign were :
devlo took charge of lead generation, prospecting, qualification and appointment setting to help CareerLunch accelerate its business development in the DACH region.
Out of 516 new prospects identified and contacted, the campaign generated 54 positive responses leading to appointments.
The performances observed over the campaign :
Four success factors have emerged from this campaign:
"Charles is one of the most creative and enthusiastic sales experts I know. I've worked with him on several campaigns. He helped us set up hyper-personalised sales campaigns, reach hundreds of prospects and, ultimately, get qualified sales appointments. In addition, he also advised us on refining our sales process, which was very useful for the entire sales department. I would highly recommend his skills and services to all start-ups and SMEs looking to move up a gear quickly."
Raphael Haut · Head of Business Development & Marketing, CareerLunch
The source banner displays a block KPI "54% · qualified leads (10%) in 5 weeks" and a block "19% · average response rate". The body of the page states separately: 516 leads contacted, 54 positive responses for an appointment and 10% interest rate. This rewrite highlights the results explicitly detailed in the body of the page, while retaining the mention of this ambiguity in the audit.
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