Campaign details
Categories
Generating leads, prospecting, qualifying leads, appointment setting
Services
Services for human resources
Time to first meeting
5 weeks
Campaign language(s)
German
Target region
DACH (Germany, Austria and Switzerland)
How CareerLunch secured 54 business meetings in the DACH region
CareerLunch, an HR-tech platform, wanted to accelerate its commercial development in the DACH region (Germany, Austria, Switzerland) without overloading its in-house team.
devlo took charge of lead generation, prospecting, qualification and appointment setting. Result: 516 prospects contacted and 54 positive meeting responses.
516 new prospects identified and contacted54 positive meeting responses71% open rate29% click-through rate19% response rate10% interest rate
CareerLunch
HR-tech
Key results
Observed KPIs516 new prospects identified and contacted
54 positive meeting responses
71% open rate
29% click-through rate
19% response rate
10% interest rate
516
new prospects identified and contacted
54
positive meeting responses
10 %
interest rate
Our solutions
1
Method of excluding existing customers and disqualified leads
To avoid duplication and identify new opportunities, devlo has applied a systematic approach:
This method has enabled us to rebuild our own, more relevant and genuinely actionable prospecting database.
- Identifying companies that match the KPI and the right decision-makers
- Identify existing customers and disqualified prospects
- Exclude these accounts from the target to highlight businesses that are still untapped
2
Manual prospect qualification
Each prospect was researched and validated manually beforehand.
This step strengthened the quality of targeting and contributed to better conversion rates.
3
Contact in prospects' preferred language
Prospecting was conducted mainly in German, the preferred language of prospective customers.
This had a direct impact on performance: click, response and interest rates were higher than in an English contact scenario.
Key takeaways
- 54 qualified appointments secured out of 516 prospects contacted in the DACH region (Germany, Austria, Switzerland)
- 10% interest rate and 19% response rate thanks to marketing in German
- Sector/target: HR, recruitment, talent acquisition — a market that has already been explored, now being re-engaged with a targeted approach
- Channels used: multi-channel email, systematically excluding prospects who have already been contacted
Customer context
CareerLunch is an HR platform that connects potential candidates with employees through informal lunchtime exchanges.
The company's objective was to develop its customer base in the DACH region. The market was already well known to the team, but had been heavily prospected, and they lacked the internal resources to manage the entire outbound cycle (research, contact, qualification, appointment setting).
Challenge
CareerLunch faced a double challenge:
The challenge was not just to send more messages, but to relaunch effective prospecting on ground that had already been worked.
- Find new prospects in a region that has already been extensively prospected
- Delegate outbound execution to free up the in-house team
Targeted PCI
The ideal customer profiles targeted in this campaign were :
- Human resources
- Recrutement
- Talent acquisition
- Employer branding
Devlo's approach
devlo took charge of lead generation, prospecting, qualification and appointment setting to help CareerLunch accelerate its business development in the DACH region.
Campaign results
Out of 516 new prospects identified and contacted, the campaign generated 54 positive responses leading to appointments.
The performances observed over the campaign :
- 71% open rate
- 29% click-through rate
- 19% response rate
- 10% interest rate
Why this campaign worked
Four success factors have emerged from this campaign:
- Transparent communication: clear collaboration between the devlo team and the client enabled the campaign to be adjusted quickly and the execution to remain fluid.
- Messages in the prospect's language: contacting prospects in their preferred language improved engagement.
- Personalisation according to profile: messages have been adapted according to the role and priorities of the prospect (e.g. technical, business, management).
- Systematic approach to the target: structured monitoring of accounts already contacted vs. those not contacted has made it possible to better plan prospecting over time.
Customer testimonial
"Charles is one of the most creative and enthusiastic sales experts I know. I've worked with him on several campaigns. He helped us set up hyper-personalised sales campaigns, reach hundreds of prospects and, ultimately, get qualified sales appointments. In addition, he also advised us on refining our sales process, which was very useful for the entire sales department. I would highly recommend his skills and services to all start-ups and SMEs looking to move up a gear quickly."
Raphael Haut · Head of Business Development & Marketing, CareerLunch
Methodological note
The source banner displays a block KPI "54% · qualified leads (10%) in 5 weeks" and a block "19% · average response rate". The body of the page states separately: 516 leads contacted, 54 positive meeting responses and 10% interest rate. This rewrite highlights the results explicitly detailed in the body of the page, while retaining the mention of this ambiguity in the audit.
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Results
- 516 new prospects identified and contacted
- 54 positive meeting responses
- 71% open rate
- 29% click-through rate
- 19% response rate
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