B2B sales prospecting in Switzerland
By Charles Perret, Founder, devloBased in Rivaz in the canton of Vaud, devlo supports Swiss and international companies in their B2B commercial development in the Swiss market.
Our knowledge of the Swiss economic fabric - French, German and Ticino - means we can build multi-channel outbound campaigns tailored to specific local needs.
Over 200 campaigns deployed in Switzerland since 2018, with an average response rate of 7% from the decision-makers contacted.
Why does B2B sales prospecting in Switzerland require local expertise?
Switzerland is a particularly demanding B2B market: three language regions (French, German and Ticino), a business culture based on trust and rigour, and decision-makers who only pay attention to messages that are perfectly adapted. According to a Gartner 2024 study, Swiss B2B buyers consult an average of 7 sources of information before agreeing to a first meeting.
At devlo, we have deployed over 200 campaigns in Switzerland since 2020 - in French, German, English and native Dutch. Our average response rate of 7% of decision-makers contacted reflects an approach based on deep personalisation: each outbound sequence is built from a rigorous ICP workshop, with messages adapted to the cultural codes of each region.
As a result, outsourcing sales prospecting in Switzerland to an agency that doesn't master the local nuances represents a major risk. devlo is based in Rivaz (Vaud), specialises in the Swiss and DACH markets, and produces measurable results from the 3rd week - as our 14 public case studies illustrate.
In summary:
Key points
- Local expertise: devlo operates natively in FR, DE and EN - essential for the multilingual Swiss market.
- Rapid results: first qualified appointments as early as the 3rd week of the campaign, with no long launch period.
- Proven response rate: 7% average interest rate among Swiss decision-makers contacted, over 200+ campaigns.
- 200+ campaigns deployed in Switzerland: IT/SaaS, finance, industry, professional services - all B2B sectors covered.
Case studies
Concrete results in this market
CareerLunch
516 new prospects identified and contacted
HR-tech
Confidential customer
24% of towns contacted were interested in a meeting following our first campaign
Urban cleaning, waste management, artificial intelligence
Cegos
73% Open rate
Professional training, skills development, coaching
Square Co
52 potential customers expressed an interest in making an appointment during the first two campaigns.
Services for renewable energies
Lemanvisio
89% opening rate
Integration of IT and conferencing tools
Saporo
41 % of responses
Cybersecurity
Many Ways
8% of scheduled appointments
Textile merchandising services and personalised objects
Apidae
13% of interested prospects
Public interest association working to protect biodiversity
Abacus
6% of interest
ERP solution for Swiss estate agencies offering rental management services
HIAG
11 prospects (2%) out of a total of 622 expressed an interest
Commercial property
Frequently asked questions
What sectors are you looking at in Switzerland?
We operate in all B2B sectors: IT, finance, industry, professional services, healthcare, real estate and more.
We operate in all B2B sectors: IT, finance, industry, professional services, healthcare, real estate and more. Our approach is tailored to the multilingual Swiss market.
Are you looking to expand into German-speaking Switzerland?
Yes, our team is fluent in French, German and English.
Yes, our team is fluent in French, German and English. We deploy campaigns in French-speaking Switzerland, German-speaking Switzerland and Ticino with native messages.
How much does a prospecting campaign in Switzerland cost?
Our packages start at CHF 2,500/month.
Our packages start at CHF 2,500/month. The rate depends on the volume of prospects targeted, the number of channels activated and the complexity of your KPI.
Ready to grow your commercial pipeline?
Book a free 30-minute strategic call with our team.