Cold email campaign for beekeeping services & biodiversity — 40% response rate

Hello {{firstName}}, {{Icebreaker - example: I read your annual report, which outlines your corporate social responsibility initiatives over the past year.}} Employee engagement and sustainable development are undoubtedly two issues close to your heart. Several organisations such as the WTO, the GEF and Caran d'Ache collaborate with our non-profit association. Together, we are working to promote biodiversity: to protect bees, our clients host beehives on their company premises or adopt them from our apiaries if their workplace is not suitable for hosting hives. We take care of everything. You benefit from numerous advantages, such as: Raising awareness, engaging and bringing your employees together through various team-building activities Strengthening/diversifying your sustainability and social responsibility programme Communicating your commitment both internally and externally (annual reports, ISO) If protecting biodiversity is essential for {{companyName}}, would you be interested in discussing this further during an initial telephone conversation? I look forward to hearing from you, Kind regards, {{salesRep}} for [ClientCompanyName] P.S.: Do you like honey? {{signature}}

Hello {{firstName}}, You’re no doubt wondering about a few things following my previous email :) Here are some further details and a proposal for you. We are facing the sixth mass extinction – the one that led to the disappearance of the dinosaurs. Insects are the animals most affected, particularly bees. Yet they are the cornerstone of biodiversity, as they pollinate plants. [ClientCompanyName] wishes to raise public awareness of this cause and is collaborating with private partners to bring about change on a large scale. Employees at {{companyName}} could get involved locally and take practical steps to protect bees. If your premises aren’t suitable for installing beehives, you can always adopt one from our apiaries. Your hive will then be personalised with your company logo, and all the honey produced will be sent to you in jars featuring your logo or design. We would be delighted to visit you and present some of our initiatives, such as the one with Clarins: [video link] Would you have 45 minutes to spare? Perhaps early next Thursday morning? We look forward to hearing from you. Kind regards, {{salesRep}} {{signature}}

Hello {{firstName}}, Would it be better to contact your colleague {{colleaguename}}? Or perhaps someone else? Or is it because: You’d prefer to discuss this together at another time You’re not interested in this proposal You already have a partnership in place Or for some other reason? Thank you in advance for your reply, Kind regards, {{salesRep}} PS: My to-do list with a photo below reminded me to write to you 😉 {{signature}}

First cold call Date sent: 3 days after the last message Call script: If the prospect answers: Hello {{firstName}}, this is {{salesRep}} from [ClientCompanyName]. How are you? … [“Fine, thank you, and you?”] Well, thank you. I contacted you by email regarding our project on biodiversity and beehives. I saw that you are [JobTitle] at [ProspectCompanyName]. I wanted to give you a call. Do you have a minute to chat? If so: We are a recognised charity that establishes partnerships with companies like yours to promote biodiversity and combat bee decline. We install small beehives on our clients’ premises; we take care of everything. We also organise team-building activities, workshops and gifts that you can offer to your clients. That is why I wanted to know if you would be interested in meeting with my manager [ClientFirstName] to find out more about the project. —---—---—---—---—---—---—---—---—---—---—---—---—- -------__PROTECTED_19____PROTECTED_20____PROTECTED_21____PROTECTED_22____PROTECTED_23____PROTECTED_24____PROTECTED_25____PROTECTED_26____PROTECTED_27____PROTECTED_28____PROTECTED_29__ ------------------------- If they are interested, ask these questions to qualify the prospect: __________________________________________________________________________________. __________________________________________________________________________________. __________________________________________________________________________________. If they are qualified, ask these questions to personalise the demonstration: __________________________________________________________________________________. [...] (full content available on request)

Hello {{firstName}}, You may have missed a call from me yesterday. Would you be available at another time? It would be great to discuss your employees’ engagement and your CSR initiatives. You can also tell us about your team-building projects or volunteer days, and I can explain how we support our clients in this area. Have a great day, {{salesRep}} P.S.: Here’s a little virtual coffee to help you have a good day :)! {{signature}}

Hello {{firstName}}, I hope you are well. We have tried to contact you several times, and if you are not interested in our organisation, we will understand. Might one of your colleagues be interested in the project we are proposing? Perhaps {{colleaguename}}? Please do not hesitate to contact us if you have any questions. I wish you all the best for the future. Kind regards, {{salesRep}} {{signature}}

LinkedIn connection request Sent: 1 day after the last message Content: from LinkedIn Hello {{firstName}}, I am [President_FirstName], CEO of [ClientCompanyName]. Our colleague {{salesRep}} has contacted you by email. I look forward to hearing from you soon