Cold email sequence for property management — 84% response rate

Getting past the switchboard Your aim is to be put through to your prospect: there’s no point in presenting your solution to the wrong person. Be assertive and get straight to the point, as if you know exactly who you’re trying to reach. Here’s an example: "Hello, this is Company X" “Hello, this is {{salesRep}} from [ClientCompanyName], could I speak to {{FirstName}}” "What is this about?" “It’s regarding property management software” “Does he/she know you?”​​ “I hope so” OR “We’ve been in touch via email ↙ ↓ ↓ ↘ Introduce the reason for our call to the prospect "John Doe" Hello Sir, this is {{salesRep}}, a sales representative from [ClientCompanyName]. Would you have a minute to chat? ↙ ↓ (If already contacted) My colleague {{salesRep}} contacted you in early {{year}} regarding your property management software. And I thought it would be worth getting back in touch as things have changed quite a bit since then. May I ask how you currently organise your operations? (If not previously contacted) [...] (full content available on request)

Hello {{salutation}} {{lastName}}, I tried to reach you on [PhoneNumber] because {{icebreaker}} I’ve done some research and was wondering if you and {{colleaguename1}} are responsible for your property management software at {{companyName}}? Over the past year{{C1_Addon}}, we’ve grown from 300 to 400 property management firms: they’ve turned to our solution [ClientCompanyName] to manage and centralise all their administrative, financial, technical and legal operations in one place. Digital signatures, property inspections on iPad, and integration with third-party applications (PropTech) are the topics that have been of most interest to our clients recently. Would you like to receive a little more detail during a brief introductory call? Kind regards {signature}

Hello {{salutation}} {{lastName}}, {{linkedinnote}} Example: the LinkedIn note begins with Your LinkedIn post about... Your LinkedIn profile states that... Your interview OR article OR blog post... My colleague {salesRep} told me about... ... It’s a pleasure to connect with you". --- → Audio note (sent 6 days after the LinkedIn connection request was accepted): Thank you for accepting my request. My colleague {salesRep} has sent you an email regarding your rental management. 400 property management firms use our AbaImmo solution to manage their 960,000 properties, and I was wondering if you’d like to find out a bit more during an initial introductory meeting together? --- message sent 7 days later Version A→ with colleagues’ names: Hello {{salutation}} {{lastName}}, would it be best to contact your colleagues {{colleaguename1}} or {{colleaguename2}} to discuss your property management software? Version B→ without colleagues’ names: Hello {{salutation}} {{lastName}}, is there anyone else I can contact to discuss your property management software? --- → Follow-up message (sent 5 days later): Hello {{salutation}} {{lastName}}, I understand you have a busy schedule. Please do not hesitate to contact us if you would like to know how our clients organise themselves using our solution. Kind regards → Sent manually if the prospect replies with an inconclusive message that interrupts the sequence tbc → Sent manually if the prospect replies that they are the right person to contact tbc → Sent manually if the prospect replies that they are not interested tbc → Sent manually if the prospect has discussed/forwarded the message to a colleague tbc

Hello {{salutation}} {{lastName}}, What do you think of my suggestion to look at how other property management firms in French-speaking Switzerland organise their rental management, particularly [ProductName]? Our clients have repeatedly highlighted their satisfaction at working with a robust solution and experienced professionals. To demonstrate this, we invite you to an initial meeting with [Client_Name] (Director of [clientCompanyName]) to discuss your requirements. If a more detailed analysis is required, we offer two hours of consultancy. Are you interested? Kind regards

Reminder No. 2 Date sent: 5 days after the last reminder

Hello {{gender}} {{lastName}}, Would it be best to contact your colleague {{colleaguename2}} regarding any queries about your tenancy management? Thank you in advance for your help, Have a nice day

Reminder No. 3 Date sent: 5 days after the last reminder

Hello {{salutation}} {{lastName}}, My colleague {{salesRep}} and I have been trying to get in touch with you. We thought you might be interested to find out how customers have resolved the following issues: fee management payment of available funds portals (tenants, landlords, staff) Would a brief introductory call be out of the question? Please let me know; I would fully understand. Yours faithfully, {{salutation}} {{lastName}}. "OK, I’ll put you through" “I’m sorry, but they’re not available at the moment. Can I take a message?” "I’m sorry, but I’m not authorised to put you through" “I can’t find that person in our directory” [Go to the next page] “I’ll call back later; can you give me their direct line?” "No, I’m sorry, we’re not authorised to do that." “Right, I’ll send them a quick email. Could you just confirm their email address – is it {{email}}?” ↘ “Right, I’ll send them a quick email” [Optional] “Could you just confirm their email address – {{email}}? Thanks” ↓ Check you’re calling the right company + the right office “Am I speaking to {{companyName}} in Zurich?” Check the prospect’s LinkedIn profile to see if they still work there. ↙ [Go to the next page] [End of call: update HubSpot and Lemlist] [...] (full content available on request)