Cold email campaign for IT risk and compliance — 11% response rate

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{gender}} {{lastName}}, The LinkedIn message begins as follows: “I wanted to congratulate you once again on… ” And it ends with “I look forward to getting in touch with you.” --- → Voice message (sent 1 day after the LinkedIn connection request was accepted): I’ve sent you an email inviting you to our conference in early December in Basel, which will focus on IT risk management and compliance → Text message (sent immediately after the audio message): Would you like to receive a little more information? --- → Message mentioning colleagues’ names (sent 1 day later): Would you be interested in joining us and other IT risk and compliance managers from the region? --- → Follow-up message (sent 5 days later): {{gender}} {{lastName}}, I thought you might be interested in joining us in Basel to meet other IT professionals and discuss risk and compliance in agile delivery projects. My invitation still stands. Take care Other LinkedIn response templates → Sent manually if the prospect replies with an inconclusive message that interrupts the sequence {{salutation}} {{lastName}} I sent you an email to {{email}}. I was wondering if you might be interested in our conference on 3 December in Basel? → Sent manually if the prospect replies that they are NOT the right person to contact or that they have left the company {{salutation}} {{lastName}}, thank you for your reply; I have taken note of it. Do you know anyone at {{companyName}} who might be interested in attending? → Sent manually if the prospect replies that they are NOT interested {{salutation}} {{lastName}}, thank you for your reply. We remain at your disposal should you change your mind. → To be sent manually if the prospect has discussed the message or forwarded it to a colleague {{salutation}} {{lastName}}, thank you for your reply and for passing the information on to your colleague X. I look forward to hearing from {{him/her}} to discuss this in more detail.

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{gender}} {{lastName}}, {{icebreaker; Congrats on…}} 60 professionals in the role of {{jobtitleresponsability}} are invited to our conference on ‘IT Risk Management and Compliance in the Cloud Era’. {{jobtitleresponsability}} It will take place in the {{region}} region on {{date}}, and entry is free. I noticed you’re based in {{city}} and work for {{companyName}}. I was wondering if you’d be interested in attending? Or am I way off the mark? Kind regards, {{signature}} PS: The conference starts at 3.30 pm and ends at 8 pm with a [ProductName] networking session (and here is the programme)

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{gender}} {{lastName}}, One of the conference sessions explores why IT compliance management fosters innovation rather than being perceived as a burden by some. Would it be better to invite your colleague {{colleaguename1}} or {{colleaguename2}} to discuss DevOps compliance and auditability in the cloud? Have a good day {{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Dear{% endif %} {{gender}} {{lastName}}, I know you’re very busy, but I just wanted to remind you about the conference taking place in {{region}} on {{date}}. It promises to be a fantastic mix of ideas and networking opportunities, all focused on IT risk, compliance and cloud innovation. We’ll be covering topics such as DevOps compliance management, EU DORA resilience testing and the European AI Act, and you’ll have the chance to network with others facing the same challenges. We’d love to have you join us (it’s free)! Will you be there?

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{gender}} {{lastName}}, Just a final reminder in case the previous time wasn’t convenient for you. Our conference in Basel on 3 December will bring together leading experts in IT risk and compliance — a unique opportunity to meet industry peers facing the same challenges. Please let me know if you’d like us to reserve a place for you. Kind regards, {{signature}}