Cold email campaign for market intelligence & biofuels — 33% response rate

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good afternoon{% endif %} {{firstName}}, {{Icebreaker}} My research has shown that you manage biofuel-related projects at {{companyName}}. It is becoming increasingly difficult to keep up with developments in the renewable fuels market, particularly regarding regulatory frameworks and demand forecasts for an ever-wider range of feedstocks and technologies. Hundreds of organisations rely on our expertise and global knowledge of biofuels. Their team members have access to daily updates via our Renewable Fuels Intelligence platform. “Your report is the Bible,” said the head of biodiesel at an S&P 500 company. No one else offers such accurate analysis. It would be great to give you a bit more context over the phone and explain how {{companyName}} could also benefit. Are you interested, or am I way off the mark? Kind regards, {{salesRep}} PS: Do have a look at our website https://companyurl/{{firstName}}{{lastName}} {{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, Here’s an offer for you, along with a little more context: try our platform for 10 days. See for yourself why our 100+ clients can no longer do without our analytics to track the renewable fuels market and make their own decisions. They save hundreds of hours by monitoring blending obligation levels and forecasting [ProductName]. Some have even realised they don’t need to hire an in-house analyst, as they have all the information they need. Interested? Kind regards, {{salesRep}} {{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}}, Would it be best to contact your colleague {{colleaguename1}} or {{colleaguename2}} to discuss information regarding biofuels? Or perhaps someone else? Thank you for your reply, {{salesRep}} PS: My to-do list with a photo below reminded me to write to you 😉 {{signature}}

Cold call no. 1 Date sent: 3 days after the last message Call script: If the prospect answers: Follow this cold call script In this case, ask these questions to tailor the demonstration, assess the prospect and schedule the demonstration Do you have a specific challenge we could help you with? How many people from the team are involved? Would you like to invite your colleagues who also market biofuels? If not, ask why and overcome the objections: (Courtesy – Problem – Action) _____ _____ _____

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, Did you get my call yesterday? Is there a better time to call you? Perhaps {% assign today = "now" | date: "%A" %}{% case today %}{% when "Monday" %}tomorrow or Wednesday{% when "Tuesday" %}tomorrow or Thursday{% when "Wednesday" %}tomorrow or Friday{% when "Thursday" %}tomorrow or Monday{% when "Friday" %}Monday or Tuesday morning{% when "Saturday" %}next week{% when "Sunday" %}next week{% endcase %}? Kind regards, {{salesRep}} PS: Here’s a little virtual coffee to get you through the rest of your day :)! {{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}}, I hope you are well. I’ve tried to get in touch with you several times, so I fully understand if you’re not interested in our renewable fuels information platform. As a {{jobtitle}}, what specific information do you currently need that you’re struggling to find? Let me show you how you can make better decisions using our analytics. {{salesRep}}

LinkedIn connection Sent: 1 day after the last message From: [Client_FirstName] Content: from LinkedIn {% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, [Client_FirstName] from [ClientCompanyName]. I’m delighted to connect with you and share some information on biofuels and best practices. Perhaps this could be useful to you and {{companyName}}?