Cold email sequence for DevOps & cloud — 15% response rate

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, {{linkedinnote}}. The LinkedIn note begins as follows: “Your LinkedIn post regarding… Your LinkedIn profile states that… Your interview OR your article OR your blog post… My colleague Charles told me about… … I’m delighted to connect with you. [Client_Name]” If the LinkedIn connection request is accepted, the following message is sent 7 days later: Hello {{firstName}}, my colleague {{salesRep}} has sent you an email. Do you handle self-hosted [ProductName] solutions that might be of interest to {{companyName}}? [ClientCustomer] and several Fortune 500 companies use our solution, as do companies such as {{company name}}. They are accelerating the integration of their on-site, nearshore or offshore software development teams. And they are turning to our solution because it is the first CDE platform to offer both productivity and data security. If the LinkedIn connection request is accepted, the following message is sent 21 days later: Hello {{firstName}}, would it be best to contact {{colleaguename1}} or {{colleaguename2}} to discuss the developer experience, productivity, laptop management and compliance costs, etc.?

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}}, A] {{icebreaker}}. My research shows that you lead [ProductName]. B] My research indicates that you, {{colleaguename1}} and {{colleaguename2}}, lead [ProductName]. Our clients, companies such as [ClientCustomer], rely on our solution to improve their developers’ productivity and coding experience. Internal and external teams work on self-hosted cloud development environments (CDEs). Unlike DaaS or VDI, CDEs are pre-configured Linux development environments that include all the tools, libraries, dependencies and security features. [ClientCompanyName]’s CDEs are the first secure, standardised, ready-to-use development environments. Among other things: Developer onboarding time has been reduced from several days to just a few minutes Laptop management and compliance costs have been reduced by 50% The entire development environment is now secure Does the idea of having a bit more context during a call appeal to you, or am I way off the mark? PS – Version A{{firstName}}, does that ring a bell? {{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}}, What do you think of my latest suggestion, which is to explore how our clients balance developer productivity with security? The idea is to meet for an initial, no-obligation discussion. What’s more, the {year} special offer allows [ProductName] to see for themselves, in their own environment, that there’s no need to sacrifice efficiency for the sake of security. This 45-day pilot project helps: DevOps teams to ensure their developers’ productivity and comfort CIOs to reduce risks associated with software development ({{colleaguename3}}?) CIOs to reduce costs whilst ensuring compliance ({{colleaguename4}}?) PS: One of the benefits our clients appreciate most is access to real-time information. They have an overview of all aspects of their [ProductName], as shown in the dashboard I created for {{companyname}} below: {{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, Would it be best to contact your colleague {{colleaguename1}} or {{colleaguename2}} to discuss the DevOps infrastructure, code development efficiency and data resource security? Or perhaps someone else? I understand you’re busy, but it would be a shame not to explore whether there are opportunities for improvement at {{companyName}} through the use of cloud-based development environments. Thanks PS: My to-do list below reminded me to write to you 😉 {{signature}}

Cold call no. 1 Date sent: 3 days after the last message If the prospect answers: “John Doe speaking” Hello John, I’m {{salesRep}} from {clientCompanyName}. How are you? “I’m fine” I contacted you by email regarding (If the market were a little more mature) online containers for code development activities to ensure developers’ productivity and comfort pre-configured, self-hosted Linux development environments We improve the efficiency, security and governance of your entire application development process whilst reducing management costs. This is recognised in this year’s {clientRecognition} report. Do you have a minute to discuss this? “Yes” “I don’t have time right now, I’m about to go into a meeting” See below ↘ Oh, right, could I ring you back tomorrow morning around 10 am? “Yes, that suits me” Right, thank you. You’ll receive an invitation. Have a good meeting and see you tomorrow. [END] To give you a bit of context, (If not already mentioned: to be confirmed Are you interested? “Yes” See below ↘ “No, I’m not the right person” to be confirmed ↙ ↓ “Yes” See below ↘ to be confirmed Would it be a good idea to organise an initial meeting for all of us to discuss and share best practices, with no obligation, of course? [Get contact details] And for now, what projects are you overseeing to help your colleagues with their work? [...] (full content available on request)

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, I tried to call you today on [PhoneNumber]. You’re probably familiar with GitHub Codespaces, so you might be interested to find out how [ClientCompanyName] is the most secure self-hosted alternative for managing development environments. Would you like to have a virtual coffee to discuss this in more detail? {{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}}, Would it be a good idea to contact {{colleaguename3}} or {{colleaguename4}}, given that our cloud development environment is the first infrastructure-as-a-service solution focused on security? Our {clientRole} {clientName} and I have tried to contact you several times. We thought you might be interested to know how our clients: improve their developers’ experience (it now takes just one minute to onboard them) thanks to ready-to-use Linux development environments that work in any browser control the risks of data exfiltration and access to resources achieve savings of 30–50% by switching to CDE If this doesn’t interest you, please let me know – I completely understand. Or should I get back to you early next year? Kind regards, {{signature}}