Cold email campaign for IT security & SOC — 26% response rate

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{firstName}}, The LinkedIn message begins as follows: “My colleague {salesRep} told me about…” “Congratulations on…” “Your LinkedIn post about…” “Your interview/article/blog post…” And it ends with “I look forward to getting to know you.” --- → Voice note (sent 3 days after the LinkedIn connection request is accepted): My colleague {{salesRep}} has sent you an email. We were wondering if you’d like to know why our customers say our cloud-native SOC-as-a-service solution was an obvious choice? → Text message (sent immediately after the voice note): In short: up and running in a few days with no on-site installation, cost-effective, 3-month trial period, can be cancelled within a week --- → Message with colleagues’ names (sent 10 days later): {{firstName}}, would it be best to contact your colleagues {{colleaguename1}} or {{colleaguename2}} to discuss IT security at {{companyName}}? --- → Follow-up message (sent 10 days later): {{firstName}}, our clients have chosen our SOC-as-a-service solution from among dozens of products available in Switzerland to reduce cybersecurity risks. Please feel free to contact us to find out why, when the time is right. Best regards Other LinkedIn response templates → Sent manually if the prospect replies with a non-conclusive message that interrupts the sequence [...] (full content available on request)

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Hello{% else %}Dear{% endif %} {{firstName}}, {{icebreaker; Congrats on…}} Our clients chose our SOC-as-a-Service from among the dozens of products available in Switzerland. They preferred our solution to their previous SOC because it was more comprehensive, ready to use and more cost-effective. [Client_Testimony] Is it worth providing more context? Or is this off-topic? Kind regards, {{salesRep}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Dear{% endif %} {{firstName}}, Would it be best to contact your colleague {{colleaguename1}} or {{colleaguename2}} to discuss {{companyName}}’s SOC? I understand you are busy, but I wouldn’t want to miss the opportunity to meet a representative from {{companyName}}. You and your colleagues will be impressed to see how our experts have helped our clients effectively monitor and protect their IT systems against cyber threats and cyber attacks. Have a good day {{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Dear{% endif %} {{firstName}}, Our director [Director_Name] and I have been trying to get in touch with you. We thought you might be interested in finding out how our clients monitor their IT infrastructure and data, and protect their business against cyber threats. Would it be possible to arrange a brief telephone call to introduce you to our solution? If you’re not interested, please do let me know; I’ll fully understand. Kind regards, {{signature}}