Cold email sequence for B2B sales training — multi-channel sequence

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, {{Icebreaker1 - example: [I saw on LinkedIn that you… ]}}. Many B2B companies like yours and their sales teams connect with clients through multi-channel prospecting campaigns they’ve designed using our Academy (the most comprehensive and detailed online training available). My research has shown that {{ValueProposition - example: [companyName helps businesses improve their customer experience and increase their return on investment]}}. And you could help even more clients. One of our clients demonstrated that our methodology was worth exploring when they added CHF 3.7 million to their pipeline thanks to 160 qualified leads. Previously, they were wasting hundreds of hours generating poor-quality leads, thereby missing out on numerous lucrative opportunities. It would be great to give you a bit more context over the phone (or perhaps outsource your sales development to our agency?). Are you interested, or am I way off the mark? Best regards from {{city}}, Charles PS: Imagine having access to an unlimited number of qualified leads: your diary could look like this 😉 Charles Perret | CEO Boost your B2B sales with our Agency & Academy Switzerland +41 79 758 64 03 USA ‭+1 (234) 201-8019‬ LinkedIn

{% spin %}{% variation %}Hello{% variation %}Hello{% variation %}Hi{% endspin %} {{firstName}}, I’m writing to follow up on my last email: I thought you might like a bit more context. If you’d like to reach more {{Target Audience - example: C-level executives}} to promote your {{Product: cyber security solution}}, get free access to the first chapter of our Academy. Amongst several tutorials, you’ll learn how to set up an automated outbound campaign on LinkedIn, sending up to 400 invitations per month, completely free of charge. Interested? Kind regards, {{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, I realise you’re very busy, but I wouldn’t want to miss the opportunity to work with {{companyName}}: should I contact someone else to discuss business development (lead generation, outbound prospecting, etc.)? Perhaps {{colleaguename1}}? Kind regards PS: My to-do list below reminded me to write to you 😉 {{signature}}

{{firstName}}, I’d like to show you that your leads are our top priority: would you like to receive a free lead generation plan for 100 leads? You shouldn’t be wasting your time generating leads: you should be focusing on what allows you to create the most value: meeting your potential customers, understanding their needs and building a relationship of trust. If you’re interested, could we have a 15-minute chat on the phone to discuss the criteria for your ideal customer profile so we can prepare this project? Perhaps {% assign today = "now" | date: "%A" %}{% case today %}{% when "Monday" %}tomorrow or Wednesday{% when "Tuesday" %}tomorrow or Thursday{% when "Wednesday" %}tomorrow or Friday{% when "Thursday" %}tomorrow or Monday{% when "Friday" %}Monday or Tuesday morning{% when "Saturday" %}next week{% when "Sunday" %}next week{% endcase %}? Kind regards {{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, Since you’re a {{jobtitle}}, what’s stopping you from getting a free lead generation project or learning new customer acquisition methods? Is it because: you don’t do email outreach, cold calling or LinkedIn outreach it’s not the right time for another reason? I’d be delighted to chat with you about how our clients launched their first outreach campaign or improved their previous approach. Kind regards, PS: Here’s a little virtual coffee to get you through the rest of your day :)! {{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, So… were my emails really that bad that they didn’t catch your attention? I’ve tried to get in touch with you several times, and if you’re not interested in this discussion, that’s perfectly understandable. I thought it would be a good idea to get in touch because, before we met, our clients were missing out on a lot of opportunities: their sales teams weren’t scheduling enough demos, their conversion rates were disastrous, and they weren’t managing to hit their targets. Kind regards, P.S.: If you’re not interested in working together to grow your business, please let me know and I’ll stop contacting you. {{signature}}

LinkedIn connection request Sent: 1 day after the last message Content: from Charles’s LinkedIn account {% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, Charles from devlo here. I’m looking forward to connecting with you and finding out more about {{companyName}}’s projects. Good luck with your B2B sales initiatives in the third quarter