Cold email campaign for employee benefits & HR — 38% response rate

[Blank] --- → LinkedIn message (sent 1 day after the LinkedIn connection is accepted): Version A (Client reference + Cost-effective solution + CTC) {% if lastName == blank %}Hello {{salutation}} {{firstName}}{% else %}Hello {{salutation}} {{lastName}} {% endif %} As a member of Joint Committee 200, I imagine your employees already benefit from eco-vouchers. {% if gender == "Male" %}Would you be interested in finding out the differences between [ClientCompanyName] and your current supplier?{% else %}Would you be interested in finding out the differences between [ClientCompanyName] and your current supplier? {% endif %} Version B (3 latest innovations) {% if lastName == blank %}Hello {{salutation}} {{firstName}}{% else %}Hello {{salutation}} {{lastName}} {% endif %} You may have received an email from my colleague {{salesRep}} regarding our 3 innovations for 2025, including our new [ProductName] platform and the mobility budget initiative. Employees can now take advantage of all our promotions even without using [ClientCompanyName] vouchers. --- → LinkedIn message (sent 5 days after the previous message): As you may know, Arizona has confirmed its intention to increase the value of meal vouchers to €10 and then €12. We are the only company in the market to offer a fixed cost per employee for our vouchers. The result? The increase in face value will not lead to any increase in your costs with [ClientCompanyName]. [...] (full content available on request)

Version A (Client reference + Pain + CTC) Hello {{salutation}} {{lastName}}, 70,000 companies and their employees rely on [ClientCompanyName] to optimise their non-statutory benefits. {% spin %}{% variation %}Without improving current benefits, companies risk losing their talent to competitors who invest more in their employees’ wellbeing.{% variation %}As you are no doubt aware, investing in employee wellbeing is essential for attracting and retaining talent. {% variation %}We are seeing that companies that prioritise the wellbeing of their teams are increasingly standing out in the labour market. {% endspin %} Do you already offer meal vouchers, gift vouchers and eco-vouchers? Kind regards, P.S.: I can send you a video showcasing our [ProductName] if you’d like {{signature}} unsubscribe Version B (old school – very direct) {% if lastName == blank %}Hello {{salutation}} {{firstName}}{% else %}Hello {{salutation}} {{lastName}} {% endif %} As a member of Joint Committee 200, I imagine your employees already benefit from eco-vouchers. In addition to our unbeatable value for money, we have just launched our [ProductName] platform, which allows your employees to take advantage of all our promotions, even without using the [ClientCompanyName] card. {% if gender == "Male" %}Would you be interested in taking 15 minutes to compare our offers?{% else %}Would you be interested in taking 15 minutes to compare our offers? {% endif %} Kind regards, P.S.: I can send you a video showcasing our [ProductName] if you’d like {{signature}} Unsubscribe link

Version A Hello {{salutation}} {{lastName}}, {% spin %}{% variation %}Unfortunately, my first email didn’t get through, so perhaps you already offer meal vouchers to your employees? {% variation %}As I haven’t received a reply to my first email, I assume you already offer meal vouchers to your employees? {% variation %}As I haven’t received a reply to my first email, I imagine you already offer meal vouchers to your employees?{% endspin %} I’d like to show you a short video (1’13) presenting our [ProductName]. Perhaps one of them, particularly regarding the mobility budget, is relevant to you? VIDEO SENDSPARK type https://sendspark.com/ What did you think? I look forward to hearing from you, {% if gender == “Male” %}P.S.: If you’re already completely satisfied with your current partner, please do let me know 🙂{% else %}P.S.: If you are already fully satisfied with your current partner, please do let me know 🙂{% endif %} {{signature}} unsubscribe Version B {% if lastName == blank %}Hello {{salutation}} {{firstName}}{% else %}Hello {{salutation}} {{lastName}} {% endif %} As you know, all members of the joint committee are required to offer eco-vouchers to their employees. I was therefore wondering if you already offer any other benefits? I look forward to hearing from you, {% if gender == "Male" %}P.S.: If you are already completely satisfied with your current partner, please do let me know 🙂{% else %}P.S.: If you are already completely satisfied with your current partner, please do let me know 🙂{% endif %}

Hello {{salutation}} {{lastName}}, {% spin %}{% variation %}I’m sure you have a very busy schedule. {% variation %}I imagine your schedule is quite full. {% variation %}I imagine you have a lot to deal with on a daily basis. {% endspin %} {% if colleaguename1 == blank %}Should I contact another colleague regarding our [ProductName] instead?{% else %}Should I contact your colleague {{colleaguename1}} regarding our [ProductName] instead?{% endif %}{% if colleaguename2 == blank %}{% else %}Or perhaps {{colleaguename2}}?{% endif %} Thank you in advance for your help, {{signature}} Unsubscribe link Objection management We don’t have cheques and we don’t want to give any Thank you for your reply. I’ve taken note of it. Could you just explain why you’ve made this choice? It will be a great help to us for our future developments 🙂 If, however, you’d like to give your employees something extra at the end of the year, you can always opt for the eco-vouchers and gift vouchers solution, which provides up to [ProductName] in additional purchasing power. Kind regards, {{signature}} We are happy with our current supplier Thank you for your reply. I have taken note of it. As the latest entrant to the market, 90% of our clients are former long-standing clients of {{client_ref}} No company (even those that haven’t signed up) has regretted taking those 15 minutes to compare our services. It’s always worth keeping up to date with the latest market innovations 🙂 What do you think? Kind regards, {{signature}}

Hello {{salutation}} {{lastName}}, {% if phone== blank %}I tried to reach you on your mobile today to tell you about our latest offering, the flexi-benefit scheme and the mobility budget.{% else %}I tried to reach you on {{phone}} to tell you about our latest offering, the flexi-benefit scheme and the mobility budget. {% endif %} If you’re joining us this month, it’s: Have you already implemented these two benefits within your company? Kind regards, PS: Here’s a little virtual coffee to get you through the rest of your day 😀 {{signature}} Unsubscribe link

Version A (FUN) Hello {{salutation}} {{lastName}}, {% spin %}{% variation %}So it’s time to say goodbye 😢{% variation %}So it’s time to say goodbye 😢{% variation %}So it’s time to say goodbye 😢{% endspin %} {% spin %}{% variation %}At [ClientCompanyName], we really value feedback to help us improve. If you have 5 seconds to spare, could you tell me why you’d rather stop here? We only need a single letter! {% variation %}At [ClientCompanyName], we appreciate every bit of feedback to help us improve. If you have 5 seconds, could you tell me why you’d rather leave it at that? Just one letter is enough! {% variation %}At [ClientCompanyName], every piece of feedback helps us improve. In 5 seconds, could you tell me in one letter why you’d rather not proceed? 😊 {% endspin %} A. "No thanks, absolutely no need" B. "Not the right time, how about a quick email in 3 months?" C. "Interesting, but I need more info... Shall we have a chat next week?" D. "I’ve landed on a desert island and Rio isn’t answering! 🏝️" In any case, I hope I’ve made you smile 🙂 All the best to your whole team, {{signature}} Unsubscribe link Version B (No fun, relaunch in 3 months?) Hello {{salutation}} {{lastName}}, {% if gender == “Male” %}I have contacted you several times and I don’t want to keep writing to you if optimising your costs isn’t a priority at the moment.{% else %}I have contacted you several times and I don’t want to keep writing to you if optimising your costs isn’t a priority at the moment.{% endif %} Would it be a good idea to get in touch again in a few months? Kind regards, {{signature}} Unsubscribe link

Call - OPTIONAL Objections management: Can you confirm that, within our joint committees, we can replace the end-of-year bonus with this cafeteria plan (CP200 & CP207)? Unfortunately not; Joint Committee 207 does not allow the end-of-year bonus to be converted into the cafeteria plan.