Cold email campaign for a recruitment platform — 24% response rate

Hello {{firstName}}, Our recruitment platform can help you and {{companyName}} connect with new talent. I was wondering whether I should be contacting you or your colleague {{colleaguename}}? Our clients, such as {{client_ref}}, are already successfully using our solution to meet candidates over an informal lunch, whether online or in person (as you may have guessed from my photo montage above 😊). The concept is simple: students or recent graduates apply via our platform to request a lunch meeting with an employee. If their application is successful, they meet the employee from the chosen department for an informal chat over lunch. Every day, our platform is enriched with new profiles of students, graduates and young professionals from numerous universities and higher education institutions. {{icebreaker}} How about getting in touch next week to see if our digital solution can help you recruit more talent? Over a virtual coffee, perhaps? Thank you in advance for your feedback, Kind regards, {{salesRep}} PS: Here’s an example from {{ClientCompanyName}} with {{client_ref}} 😃 {{signature}}

Hello {{firstName}}, I imagine your schedule is very busy – my to-do list below reminded me to write to you 😉 Joking aside, I’m convinced that your current and potential candidates are at the heart of everything {{companyName}} does. Today, recruitment is crucial, but a little more complex than it used to be. That’s why you and your team will be pleasantly surprised to see just how much our solution supports our clients and helps you achieve your recruitment goals. How are you currently approaching recruitment? Are the results meeting your expectations? Kind regards, {{salesRep}} PS: I hope the photo above made you smile! Have a great day {{signature}} --- Hello {{firstName}}, I imagine your schedule is very busy – my to-do list below reminded me to write to you 😉 Joking aside, I believe your current and potential employees are at the heart of everything {{companyName}} does. Today, recruitment is crucial, but a little more complex than before. That’s why you and your team will be pleasantly surprised to see just how much our solution supports our clients and helps you achieve your recruitment goals. How are you currently approaching recruitment? Are the results meeting your expectations? How about we explore this new approach together over the phone in the next few days? Kind regards, {{salesRep}} PS: I hope the photo above made you smile! Have a great day {{signature}}

LinkedIn profile visit Date of visit: the same day as the last contact Subject: same as above Content: None Visit to {{ClientCompanyName}}’s LinkedIn profile

Hello {{firstName}}, I hope you’re well. I haven’t heard from you, so I assume you’re very busy at the moment, or perhaps someone else is handling the recruitment? My colleague {{salesRep}} and I would be delighted to meet a representative from {{companyName}} 😃 Thank you in advance for your reply, Kind regards, {{salesRep}} P.S.: I thought of you because our top-performing partners have already added over 100 profiles to their talent pool thanks to our solution! {{signature}}

Hello {{firstName}}, this is {{salesRep2}} from {{ClientCompanyName}}. I’m a colleague of {{salesRep}}, who contacted you by email. It would be great to connect and catch up on {{companyName}} on LinkedIn. Take care

Cold calling Timing: 3 days after the last contact Call script: If the prospect answers: Hello {{firstName}}, my name is {{salesRep}} and I work at {{ClientCompanyName}}. I sent you an email regarding our recruitment platform: we help companies like {{client_ref}} to strengthen their employer brand. Would you be interested in discussing the results achieved? [...] If yes: Perfect, very good. I’d like to arrange a demo for when you’re available. Would you have two minutes now to answer a few questions so we can better understand your situation and prepare a personalised presentation, including success stories from companies with a similar profile? If they’re interested, ask these questions to qualify the prospect: __________________________________________________________________________________. __________________________________________________________________________________. __________________________________________________________________________________. If they are qualified, ask these questions to personalise the demonstration: __________________________________________________________________________________. __________________________________________________________________________________. __________________________________________________________________________________. Call to action → Schedule a demonstration with our co-founder/director directly in their calendar. [...] (full content available on request)

Hello {{firstName}}, I hope you’re well. I wanted to give you a bit more detail about our solution, which will streamline your recruitment process. Our platform not only helps forge genuine connections between top employers and top talent, but also takes care of all the coordination. In other words, your HR team receives the applications, allowing you to shortlist the candidates who interest you most. Our tool then automatically connects them with an available member of staff from the relevant department for a lunch or a coffee. If you haven’t received a reply yet, is recruitment not on the agenda at the moment? Or would you like to receive more information first? Thank you in advance for your reply, {{salesRep}} PS: Here’s a coffee to round off your day nicely 🙂 {{signature}}

Hello {{firstName}}, It seems you have a busy schedule, and I hope I’m not disturbing you. This email is my final attempt to contact you. However, I remain available should you find the time to speak. Or should I speak to your colleague {{colleaguename}}? I wish you a great day and thank you in advance for your reply. Kind regards, {{salesRep}} PS: One last lovely image to take with you! {{signature}}