Cold email campaign to engage employees — 17% response rate

Hello {{firstName}}, We’ve never met, but our team has taken note of the various sustainability initiatives featured on the {{ProspectCompanyName}} website. We’ve concluded that your company takes its impact on the community very seriously and involves its staff in community initiatives. [Colleague’s name] and I work at [ClientCompanyName], a digital platform dedicated to employee social engagement, which offers volunteering opportunities, donations and sustainability challenges. Here is a photo from our video call, during which we learnt more about your organisation. We collaborate with hundreds of charities and companies such as PwC, L’Oréal and BNP Paribas to help them innovate their programmes. Would you be available for a quick chat over the phone to see if [ClientCompanyName] might be a good fit for you? Kind regards, Charles [ClientCompanyLogo] Charles Perret Account Manager - [ClientCompanyName] [ClientCompanyAddress] [ClientCompanyAddress] +41 79 758 64 03 [ClientCompanyURL]

Hello {{firstName}}, I hope you’re well. Your inbox is probably quite full, so I wanted to get in touch again in case my initial message got lost. I thought you might be interested to know that our clients, such as BNP Paribas, L’Oréal and PwC, have refocused their corporate volunteering platforms to concentrate on virtual initiatives (and August broke all records). Thanks to our digital solution, their employees are encouraged to take part in small acts of kindness, such as helping elderly people with their shopping. They can also sign up for virtual opportunities posted by their charitable partners to provide online support to migrant entrepreneurs, organise a charity yoga class or translate documents (please see the attached document). Could we find a time to meet, perhaps in the next few days? I look forward to hearing from you, Kind regards, Charles {{signature}}

Hello {{firstName}}, this is Charles from [ClientCompanyName]. It would be great if we could connect on LinkedIn as well. I emailed you a few days ago regarding your sustainability initiatives. Take care

Hello {{firstName}}, Could we arrange a time to have a quick chat over the phone? We could make the most of our platform to enhance your CSR programme whilst involving your staff in the process. If someone else is better placed to assist me, I would be very grateful if you could put me in touch with the most suitable person. Thank you in advance. If you’re interested, I invite you to book a slot directly in my calendar for our initial meeting, to avoid back-and-forth correspondence if that suits you better. Kind regards, Charles {{signature}}

Cold calling Date sent: 4 days after the last message Call script: If the prospect answers: Hello {{firstName}}, my name is Charles Perret and I work at [ClientCompanyName]. How are you? [...] I contacted you by email regarding our employee social engagement solution. We work with companies such as PwC, L’Oréal and BNP Paribas, and I was wondering if you’d be interested in finding out more. [...] If yes: Very well, perfect. I suggest we arrange a demonstration when you’re available. Would you have two minutes now so I can ask you a few questions to better understand your situation, so we can prepare a personalised presentation, including success stories from companies with a similar profile? —---—---—---—---—---—---—---—---—---—---—---—---—- -------—---—---—---—---—---—---—-----—---—---—---—- ------------------------- If they are interested, ask these questions to qualify the prospect: __________________________________________________________________________________. __PROTÉGÉ_27__. __PROTÉGÉ_28__. If they are qualified, ask these questions to personalise the demonstration: __PROTÉGÉ_29__. __PROTÉGÉ_30__. __PROTÉGÉ_31__. [...] (full content available on request)

Hello {{firstName}}, I tried to give you a call a few days ago. I hope you’re well. I’m sure you’ll agree that CSR is a vast subject, covering a range of areas where a company can take action, such as installing solar panels on a roof, reducing its carbon footprint, and so on. Corporate citizenship is an area that companies only consider from time to time, yet it is an effective approach to doing good whilst giving your employees an active role. By mobilising your talent, it is no longer just management who is responsible for developing a sustainable future. I invite you to watch this YouTube video to find out more about our top-down and bottom-up approaches. It shows how the [ClientCompanyName] platform connects employees with volunteering opportunities posted by the charities you have selected, whilst providing you with an overview of the entire process. Could you please forward my email if I should be contacting another of your colleagues instead? Kind regards, Charles {{signature}}

Hello {{firstName}}, Following my recent emails, I imagine your schedule has changed somewhat, and perhaps your work too, given everything that has happened with COVID-19. Despite the uncertainty, we would like to stay positive and maintain an optimistic outlook. Some of our clients have shifted their volunteering programmes towards virtual initiatives to boost employee engagement. Could we meet to discuss how things have developed on your end and how we might be able to assist you now or in the near future? I look forward to hearing from you, Kind regards, Charles {{signature}}