Cold email campaign for merchandising & textiles — 70% response rate

Hello {{salutation}} {{lastName}}, {{icebreaker}} Promoting {{companyname}} and highlighting affiliation with your institution are undoubtedly topical issues. Our partners, such as [ClientCustomer], as well as secondary schools and international schools, have turned to us for this very purpose. They benefit from our merchandising services for textiles and items personalised to match their brand image. Their students can purchase various items such as sweatshirts, T-shirts, notepads and sports equipment for basketball, football, etc. There’s no need to worry about tedious, time-consuming tasks such as collecting sizes, handling payments or arranging deliveries. Our partners particularly appreciate our platform, which allows their customers to pre-order and have items delivered directly to their home or school. What’s more, everything is produced with respect for people and the planet: 100% organic cotton, recycled materials and certifications such as Oeko-Tex or PETA-Approved Vegan. Would you like to discuss this further for 15 minutes during an initial phone call {% assign today = "now" | date: "%A" %}{% case today %}{% when "Monday" %}tomorrow or Wednesday{% when "Tuesday" %}tomorrow or Thursday{% when "Wednesday" %}tomorrow or Friday{% when "Thursday" %}tomorrow or Monday{% when "Friday" %}Monday or Tuesday morning{% endcase %}? Thank you in advance for your reply. Kind regards, Janice PS: Here are a few examples, and below is an illustration of a branded sweatshirt with the [ClientCustomer] logo [ClientCustomer] {{signature}}

Hello {{salutation}} {{lastName}}, I hope you are well. As {{companyname}}’s brand image is important, I would like to make you an offer: the bespoke graphic design of your products would be provided entirely free of charge. Just like our other partners, you and your colleagues will be supported and advised by one of our experts. We do everything we can to make things easier for you. You will undoubtedly be surprised to discover the high quality of our products, their low environmental impact and the latest technologies available: screen printing, embroidery, specialised products (vegan), etc. Although many organisations in the education sector use our services, other organisations such as [ClientCustomer], the International Olympic Committee and the Montreux Jazz Festival have also placed their trust in us for over 20 years. Would you like to discuss this with us? If so, would you like to receive 2 or 3 suggestions for a 45-minute video call, [Client_FirstName] (you can also choose a date directly from their calendar)? Thank you in advance for your reply, Kind regards, {{salesRep}} PS: Here’s a little virtual coffee to help you get on with your day 🙂 {{signature}}

Email 3 – Contacting another colleague at ElonMusk / follow-up Date sent: 6 days after the last message Subject: same as the previous one Date: Hello {{salutation}} {{lastName}}, I hope you are well. Should I write to your colleague {{colleaguename}}? Or are you already working with another supplier for your merchandising? The start of the school year is a busy time and this isn’t the best moment any other reason, perhaps? Please note that the proposal in my last message still stands. Thank you in advance for your reply, Kind regards, {{salesRep}} PS: My to-do list below reminded me of 😉 I hope this will do !

Cold call Timing: 2 days after the last message Call script: If the prospect answers: Hello {{salutation}} {{lastName}}, my name is {{salesRep}} and I work at [ClientCompanyName]. I contacted you by email regarding our merchandising services for your students, specifically to enhance your school’s image. Would you have two minutes to spare? If so: Several educational institutions, such as [ClientCustomer], as well as state schools, work with us to offer their students clothing and items personalised with their logo. We do everything to make life easier for them; they don’t have to do a thing, from graphic design to ordering and payment, right through to delivery. What’s more, everything is produced with respect for people and the planet: 100% organic cotton using recycled and certified materials. Is this something you already do? [...] Right, and would you be interested in discussing this with [Client_FirstName] via video call so that he can tell you more and show you one or two case studies from our partners? —---—---—---—---—---—---—---—---—---—---—---—---—- -------__PROTECTED_19____PROTECTED_20____PROTECTED_21____PROTECTED_22____PROTECTED_23____PROTECTED_24____PROTECTED_25____PROTECTED_26____PROTECTED_27____PROTECTED_28____PROTECTED_29__ ------------------------- If they are interested, ask these questions to assess the prospect: __________________________________________________________________________________. __________________________________________________________________________________. __________________________________________________________________________________. [...] (full content available on request)

Hello {{salutation}} {{lastName}}, You may have missed a call from me yesterday. My mobile number is [PhoneNumber]. Would it be possible to call you back {% assign today = "now" | date: "%A" %}{% case today %}{% when "Monday" %}tomorrow or Wednesday{% when "Tuesday" %}tomorrow or Thursday{% when "Wednesday" %}tomorrow or Friday{% when "Thursday" %}tomorrow or Monday{% when "Friday" %}on Monday or Tuesday morning{% when "Saturday" %}next week{% when "Sunday" %}next week{% endcase %}? Thank you in advance for your reply, Kind regards, {{salesRep}} {{signature}}

Hello {{salutation}} {{lastName}}, Could you let me know if I should be contacting your colleague {{colleaguename}}? If another time would be more convenient, or if you are not interested in the benefits that your institution and your students could gain from personalised clothing and other items, please do not hesitate to let me know. I wish you all the best for the future. Kind regards, {{salesRep}} {{signature}}

LinkedIn connection request Sent: 0 days after the last message Sent from our client’s LinkedIn account (the CEO) Hello {{salutation}} {{lastName}}, I am [Client_FirstName] from [ClientCompanyName]. My colleague {{salesRep}} has been in touch with you to discuss the marketing of your textile and personalised items under the {{companyName}} brand. I look forward to speaking with you. I hope to hear from you soon