Cold email sequence for healthcare technology — 4% response rate

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, {{linkedinnote}} The LinkedIn message begins as follows: “Your LinkedIn post about… Your LinkedIn profile states that… Your interview OR your article OR your blog post… My colleague {{salesRep}} told me about… … I’m delighted to get in touch with you.” --- → Voice note (sent 6 days after the LinkedIn connection request was accepted): Thank you for adding me to your network. My colleague {{salesRep}} sent me an email explaining why healthcare providers are partnering with us to address gaps in care and improve both the quality of care and their STAR performance. Would you be interested in discussing this further? --- → Message mentioning colleagues’ names (sent 7 days later): Hello {{firstName}}, would it be more appropriate for me to contact your colleagues {{colleaguename1}} or {{colleaguename2}}? --- → Follow-up message (sent 5 days later): {{firstName}}, I’m sorry we haven’t had the chance to speak directly. I’ll keep you updated as we publish new results regarding reducing our clients’ care gaps and improving their quality and STAR scores. Kind regards. Other LinkedIn response templates → Sent manually if the prospect replies with an inconclusive message that interrupts the sequence {{firstName}}, my colleague {{salesRep}} has sent you an email explaining why clients partner with us to improve their quality and STAR ratings through preventive care, reducing care gaps and enhancing the member experience. [...] (full content available on request)

Introduction - A {% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, {{icebreaker}} All health plans strive to improve quality and STAR performance by addressing gaps in care and enhancing the member experience. To achieve these goals, many health plans partner with [clientCompanyName], ensuring their members receive the care they need whilst enjoying an exceptional experience. Is it worth providing a little more context during a brief phone call? Or is that off-topic? Kind regards, {{signature}} Intro - B Send time: first day of the sequence Subject: Quick chat, {{firstname}}? Content: {% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}}, 5 of the 7 largest managed care organisations (MCOs) have partnered with us to provide their members with the care they need and an exceptional experience. Each health plan is working to improve quality and STAR performance by addressing care gaps and enhancing the member experience. Would it be worth providing a little more context during a brief phone call? Kind regards {{signature}}Contact No. 3 - Email No. 2 → Contact colleagues Date sent: 7 days after the last message Subject: Discussion with {{colleaguename1}} or {{colleaguename2}} Content: {% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, Would it be best to contact {{colleague1}} or {{colleague2}} regarding the quality and improvement of STARs performance at {{companyName}}? Kind regards, {{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, I know you’re very busy, but perhaps your colleagues might be interested in a case study demonstrating our ability to bridge gaps in care and generate a 242% return on investment? PS: My to-do list, shown below, reminded me to get in touch with you, 😊. {{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, Are you attending the upcoming [ProductName] conference in {{country}}? Our vice-president would like to invite you for a coffee at [venue] to take a break during the conference. Would you be interested? Speaking of coffee, I’ll have a fresh cup ready for you at {{event region}} :)

[Managed by the client's team]

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, My colleague {{salesRep}} was unable to reach you today. He wanted to discuss meeting our vice-president for a coffee at a professional event dedicated to the Medicare STARs programme in the United States. Do you have a few minutes to get in touch and discuss this? Kind regards

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, What did you think of my proposal to show you why health plans similar to {{companyName}} work with us to bridge gaps in care and improve the member experience? Our clients regularly highlight their satisfaction with our ability to deliver a return on investment, arrange care for their members immediately, and provide an exceptional experience. They also rely on us to answer their members’ questions, complete health risk assessments (HRAs), explain benefits or rewards, and direct members to the appropriate resources (clinical resources, CBOs, internal health plan resources, etc.). Is there a particular day and time that would suit you best for us to get in touch? {{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, As you are responsible for {{responsibilityfromjobtitle}} at {{companyName}}, {{salesRep}}, I have tried to contact you on several occasions. We thought you might be interested in finding out how our clients have leveraged our solution to: Leverage technology to boost their health plan ratings to 4 stars or higher Case study demonstrating a 242% return on investment in the Medicare Advantage market Improve their CAHPS scores through scalable communication and appointment booking You may also be interested in our comprehensive end-to-end solution designed to improve the member experience, optimise health outcomes and maximise return on investment: Care Access Complete Would it be possible to arrange a brief phone call? If this isn’t of interest to you, I fully understand and wish you all the best! Kind regards, {{signature}}