Cold email sequence for digital marketing — 21% response rate

Version A (characters: 190) - CTA 1 Hello {{firstName}}, We’ve helped {{client_ref}} achieve the top spot in Google’s organic search results in La Louvière. Is this a priority for {{companyName}}? {{salesRep}} Version B (characters: 187) - CTA 2 Hello {{firstName}}, We helped {{client_ref}} achieve the top spot in Google’s organic search results in La Louvière. Is this relevant for {{companyName}}? {{salesRep}} --- Hello and nice to meet you! I just wanted to know if you’d be interested in attracting more clients through a more effective website. In fact, we help several architectural firms every day to reach the top of Google’s search results. Is this relevant to you? --- What did you think of my proposal? 🙂

Examples of {{shortpain}}: no online booking no online ordering 23rd in Google search results Examples of {{pain}}: Furthermore, it appears that you do not have an online booking system on your website. Furthermore, it appears that you do not have an online sales system. Furthermore, you have not posted any content on your Facebook page for 7 months, and have fewer than 500 followers on Facebook. Furthermore, you are currently the 15th firm listed when searching for “architectural firm Wavre”. Examples of {{painproof}}: Industry studies show that over 50% of users expect to be able to book an appointment online. Marketing analyses indicate that over 50% of a website’s traffic comes from organic search. Studies show that companies investing in SEO see significant growth in their revenue. Recent studies show that a significant proportion of the population carries out their business exclusively online. Market data indicates that a majority of consumers shop online. Examples of {{SEO}}: architectural firms Namur, insurance agencies Brussels, veterinary practices Liège Version A Hello {{firstName}}, Have you ever considered improving your architectural firm’s Google ranking? I see that you appear at {{Google_rank}} when searching for {{Google_search}} {{city}}. {{painproof}} [...] (full content available on request)

Version A (includes USP stats) Hello {{firstName}}, Like you, our clients such as {{client_ref}} were unsure about the potential of improved Google SEO and an integrated booking system. A year later, they are attracting thousands of new sign-ups every year without spending a single euro on advertising (Google Ads). To achieve this, we implemented a {{productname}} strategy: a website redesign, the implementation of an online booking system and the development of organic SEO on Google. Our clients can also keep a close eye on all their website traffic statistics, allowing them to test new offers in real time to satisfy their customers. Here’s a visual overview of what we can achieve for {{companyName}}: Would you like a bit more context over the phone? Have a lovely day – hopefully a sunny one, {{signature}} Version B (includes packages + monthly payments) Hello {{firstName}}, Like you, our clients such as {{client_ref}} were unsure about the potential of improved Google SEO and an integrated booking system. A year later, they are attracting thousands of new sign-ups every year without spending a single euro on advertising (Google Ads). To achieve this, we implemented a {{productname}} strategy: website redesign, implementation of an online booking system and development of organic SEO on Google. Our flexible packages with monthly payments allow any SME to access the expertise of specialists in the field! Here’s a visual overview of what we can achieve for {{companyName}}: Would you like a bit more context over the phone? Have a lovely day – hopefully a sunny one, {{signature}}

Hello {{firstName}}, Would it be best to contact your colleagues {{ColleagueName1}} or {{ColleagueName2}} regarding our proposal to help you get more out of your website? I’m sure you have a busy schedule, but I imagine that generating more traffic and revenue via your website remains a priority for {{companyName}}. Wishing the whole team a great day, PS: Our {{productname}} and flexible subscription plans can be tailored to suit any budget! {{signature}}

Call No. 1 – Scheduling an appointment Date sent: 5 days after the last message Caller: {{salesRep}} Content/Script: “Hello {{Gender}} {{LastName}} OR {{FirstName}}, this is {{salesRep}} from {{clientCompanyName}}. I sent you an email last week regarding our marketing expertise for veterinary practices. Does that ring a bell?” OR “I’m contacting you because you’re the manager of {{companyName}} and I’d like to discuss the potential of your website with you to see how you could help more animal patients. Would you have a couple of minutes to spare?” YES “Great! In a nutshell, we’re a company specialising in marketing support and website optimisation for veterinary practices. We implement tools such as online booking and a {{productname}} to sell pet supplies or food online. Are these things you’ve already considered for your practice?” “Our aim is to offer smaller practices a service that’s just as effective and cost-efficient as what larger companies have access to. Our {{productname}} packages and flexible subscriptions are designed to meet the needs of any SME, depending on their goals and budget.” Start of the qualification process. The aim is to gather as much information as possible, then follow up and arrange a meeting if the responses are positive. Qualification: Do you treat large or small animals? Apart from general care, do you have any particular specialisations, such as veterinary dermatology? Do you handle emergencies and on-call duties? Do you sell any additional products? Pet food? Do you perform surgery at the practice?

Version A Hello {{firstName}}, I tried to reach you today on {{phonenumbersequence}}. I wanted to tell you about the summer offer we’re launching this week for all SMEs in {{province}}. Why not make the most of the quiet summer period to revamp your marketing strategy and boost your end-of-year figures? To help you do this, we’d like to arrange a meeting with one of our marketing experts. The aim will be to carry out a health check on your website and social media. The expert will suggest various areas for improvement and rank them for you in order of priority. No contract or proposal from Webforce will be sent following this meeting. The sole aim is to help you gain a clearer understanding of your digital potential. Here is the schedule of one of our experts, if that appeals to you (over 5 years’ experience, after all). Kind regards, PS: Here’s a little virtual coffee to help you get on with your day :)! Version B (different text in bold) Hello {{firstName}}, I tried to reach you today on {{phonenumbersequence}}. The idea was to introduce you to the summer offer we’re launching this week for all SMEs in {{province}}. Why not make the most of the quiet summer period to revamp your marketing strategy and boost your end-of-year figures? To help with this, we’d like to arrange a meeting with one of our marketing experts. The aim will be to carry out a health check on your website and social media. The expert will suggest various areas for improvement and rank them for you in order of priority. No contract or proposal from Webforce will be sent following this meeting. The sole aim is to help you gain a clearer understanding of your digital potential. Here is the schedule of one of our experts, if that appeals to you (they have over five years’ experience, after all). Kind regards, PS: Here’s a little virtual coffee to get you through the rest of your day :)!

Hello {{firstName}}, So it’s time to say goodbye. At Webforce, we value feedback so we can improve. If you have a few seconds, could you tell me why you don’t wish to proceed? I really don’t need any of what you’re telling me, thank you Not the right time but potentially interested, please ring me back in 3 months It’s interesting, but I’m not sure I’ve understood everything. Shall we have a chat this week? I’m on a desert island and Rio isn’t answering Hope I’ve entertained you 🙂 All the best, {{signature}}