Cold email campaign for urban cleaning services — 38% response rate

LinkedIn connection request Sent: 1 day after the last message From: Client Content: from LinkedIn Option A] Fully personalised Option B) Hello Mr {{last name}}, my colleague {{salesRep}} will be contacting you regarding street cleaning in {{city}}. Is {{email}} the correct email address for me to contact you?

Dear {{salutation}} {{lastName}}, {{icebreaker}}. My research has also shown that you are politically responsible for keeping {{city}} clean. We currently support over 50 cities and local authorities that have chosen our solution to monitor their cleanliness levels, optimise the use of their resources and reduce their environmental footprint, particularly their water consumption and greenhouse gas emissions. The city of Basel, for example, has been able to reduce its number of street sweepers by 15%. The head of the cleaning department can objectively demonstrate that their city has become cleaner. To achieve this, the city is mapped using our image recognition system installed on vehicles. These cleanliness measurements also help to engage teams in a process of continuous improvement and make their working conditions more attractive. It would be great to be able to give you more details over the phone. Are you interested, or am I way off the mark? Kind regards, {{salesRep}} PS: This video shows how the intelligent vision system works on vehicles {{signature}}

Dear {{salutation}} {{lastName}}, What do you think of my proposal? Furthermore, we invite you to conduct a large-scale trial over the next three months, focusing on one or more specific operational objectives (this is, after all, the time of year when waste production peaks!). You can test our solution in {{city}} to assess the results for yourself. The first five towns in {{CountrySequence}} will benefit from a preferential rate. As an added bonus, you will also receive personalised support from one of our experts, who can help you resolve operational issues relating to cleanliness in your town. For your information, all the towns and municipalities that rolled out our solution in 2022 have expanded their coverage to larger areas. Implementation is straightforward and no tender process is required, as our solution is unique and we have no competitors. Would you be interested in a meeting with our CEO? Kind regards, {{salesRep}} {{signature}} PS: My to-do list in the image below reminded me to write to you 😉

Call to action: Schedule an initial consultation to identify the potential client’s needs Contact details --- Dear {{salutation}} {{lastname}}, Would it be better to contact your colleagues {{colleaguename1}} or {{colleaguename2}}? I imagine your schedule is busy. However, your colleagues responsible for sanitation, pollution or street cleaning might be interested. A quick anecdote: one of our clients (a road maintenance manager) thought he would need more internal resources to launch the project. However, it took just two months to see the first results. Not only did he realise that he and his teams had saved valuable time, but they even eliminated several ‘black spots’ of unknown waste (thanks to the clear dashboard). Kind regards, {{salesRep}} P.S.: Below is an example of a weekly report. It is an essential tool to help you make decisions today and achieve concrete results tomorrow

First cold call Date sent: 3 days after the previous message Call script: If the prospect answers: Opening line: Hello, my name is {{salesRep}} and I work for [ClientCompanyName]. I contacted you by email as you are the {{jobtitle}} for the town of {{City}} and I wrote to you regarding urban cleanliness. Do you have a few minutes to chat? Objective: As you can see, over 50 local authorities have adopted our solution to manage their cleanliness, optimise their resources and reduce their environmental footprint. That is why we would like to meet you and present the results achieved by our clients. Are you interested? Call to action: That is why our Managing Director [Director_FirstName] would like to meet with you and present the results achieved by our clients. Are you interested? Background: 50 local authorities have adopted our solution to monitor their cleanliness levels, optimise the use of their resources and reduce their environmental footprint, particularly their water consumption and greenhouse gas emissions. To do this, they map the cleanliness of their town using our image recognition systems installed on their vehicles. These cleanliness metrics also enable us to involve our teams in a process of continuous improvement and make their working conditions more attractive. Follow the telephone sales script below If yes, ask these questions to personalise the demonstration and qualify the prospect If no, ask why and overcome the objections: (Courtesy - Problem - Action) _____ _____ _____

Dear {{salutation}} {{lastname}}, I was unable to reach you by phone today. Like all the other elected representatives we work with, you care about the appeal, safety and sustainability of {{city}}. What’s more, your residents’ quality of life goes hand in hand with the cleanliness of the city. That’s why we’d like to meet with you to present the results your residents can expect. Could we discuss this over the phone? Kind regards, {{salesRep}} P.S.: Here’s a little virtual coffee to help you get on with your day :)!

Dear {{salutation}} {{lastname}}, Should I get in touch with you again later this year? The {{city}} website states that you are responsible for improving the cleanliness of the city. You know as well as I do that you can’t improve what you can’t measure. Only by measuring the resources deployed can we assess their effectiveness and improve them. That is why we can help you innovate in this area to ensure the quality of life for your residents. A recent case study focuses on a business district in Utrecht, the Netherlands, where many residents were complaining about cleanliness. Our solution redefined the cleaning zones based on measurements taken over a two-month period. The result: no further complaints, and four street cleaners were able to be reassigned to less strenuous tasks. Would you like to know more about the background? Or would you like to contact our clients to exchange ideas and ask them questions directly? Kind regards, {{salesRep}} P.S.: Just like you, we believe that {{city}} is one of the cleanest cities in the {{CountrySequence}} region. Together, we can prove it and do even better without investing any more resources. {{signature}}