Cold email sequence for training & development — 45% response rate

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}}, {{Icebreaker}} My research has shown that you manage the skills development of hundreds of people at {{companyname}}. I imagine the focus is particularly on leadership, communication and facilitation skills. Dozens of companies trust [ClientCompanyName] to help their employees thrive and develop in over 30 countries. In this post-Covid world, the business landscape is constantly evolving. Employees need to regularly upskill and reskill to remain effective in their roles. In Switzerland, we have been designing and delivering training courses in German, French and English since 2002. It would be great to meet you in {{city}} or via video conference to discuss this further. Are you interested, or am I way off the mark? Kind regards, [Client_FirstName] {{signature}}

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, I’m writing to follow up on my last email: I thought you might like a bit more context. Training Industry has ranked [ClientCompanyName] among the top 20 companies recognised as the best providers of leadership training. Our clients value our solutions because they are hybrid, interactive and learner-centred. Your employees, wherever they are in the world, can truly thrive thanks to our robust pedagogical approach, which is built on decades of experience and innovation. Among our various learning solutions, most of our clients appreciate [ClientSolution]: https://www.youtube.com/ It would be great to hear more about your future initiatives aimed at supporting your employees in their day-to-day work and to share our best practices. Are you interested? Kind regards, [Client_FirstName] P.S.: Let me know if this situation sounds familiar 😄 {{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}}, I understand you’re very busy. I wouldn’t want to miss the opportunity to work together: should I contact someone else within your organisation? Perhaps your colleague {{colleaguename1}} or {{colleaguename2}}? Kind regards, [Client_FirstName] PS: Here’s a little virtual coffee to help you have a great day :)! {{signature}}

Cold call no. 1 Date sent: 3 days after the last message If the prospect replies: “Hello, this is John Doe.” Hello {{firstname}}, I’m {{salesRep}} from [ClientCompanyName]. How are you? “I’m fine.” Our Managing Director [Director_FirstName] contacted you by email (regarding your training and development programme). Does that ring a bell? ↙ ↓ “Yes” “No” See below ↘ He contacted you because you hold the position of {{JobTitle}} at {{CompanyName}}. We work for [ClientCompanyName], which ranks among the top 20 companies in the field of leadership development. I was wondering if you’d have a minute to discuss this? ↙ ↓ “Yes” “I don’t have time right now, I’m about to go into a meeting” See below ↘ Oh, right, could I ring you back tomorrow morning around 10 am? “Yes, that suits me” Right, thank you. You’ll receive an invitation. Have a good meeting and see you tomorrow. [END] To give you a bit of context, (If I haven’t already mentioned: [ClientCompanyName] has been ranked among the top 20 companies in the field of leadership development. Hundreds of companies trust us to help their talent thrive through various learning solutions. That’s why [Client_FirstName] would be delighted to meet you and share best practices, so that you might draw inspiration from what we do for your training and development programme. Are you interested? “Yes” See below ↘ [...] (full content available on request)

{% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, My name is {{salesRep}} and I work with [ClientName] at [ClientCompanyName]. Unfortunately, I haven’t been able to get hold of you today. I wanted to have a quick chat with you about our managing director’s proposal. The idea is to discuss your future professional development and upskilling initiatives to support your staff in their day-to-day work. We could share best practices. Would you be available to discuss this over a quick phone call in the next few days? Kind regards, {{salesRep}} {{signature}}

{% assign ampm = "now" | date: "%P" %}{% if ampm contains "am" %}Good morning{% else %}Good morning{% endif %} {{firstName}}, I hope you’re well. We’ve tried to get in touch with you several times, and if you don’t wish to discuss this, that’s perfectly understandable. You must be very busy, but I’m sure you’d be pleasantly surprised to see what our clients have achieved. On that note, you can take a look at these case studies to get a better idea: [ClientsCustomer] wanted to equip its 5,000 managers worldwide with the skills, knowledge and behaviours needed to better understand and fulfil their role in the new talent management processes [ClientsCustomer] wanted to support its pharmacy managers in their new management roles We would be delighted to put you in touch with our clients so you can hear their testimonials. But before that, how about a chat? Or should I contact you later in the year? Kind regards, {{salesRep}}

LinkedIn connection request Date sent: 5 days after Contact No. 4 – First cold call Content: message sent on LinkedIn (from the client’s account) {% spin %}{% variation %}Hello{% variation %}Dear{% variation %}Hi{% endspin %} {{firstName}}, [FirstNameofClient] from [ClientCompanyName}. I would be delighted to connect with you to share best practices regarding our innovative learning solutions to help your employees grow and develop.