Cold email campaign for IT and audiovisual integration — 69% response rate

Hello {{firstName}}, {{Icebreaker – example: post shared on LinkedIn – Your background is impressive; I visited your LinkedIn profile; As a [JobTitle], is [subject] important to you?}}. Many {{engineering firms; architectural firms}} have turned to us to find the best solutions to their clients’ audiovisual challenges, and {{CompanyName}} came to mind. Our company will provide you with full support for your projects, advise you on the latest innovations and technologies, and answer all your questions, such as: What about the elevation plan, technical diagrams, high-voltage circuits, networks, cable routing, etc.? What solutions are used to implement hybrid working? How can we navigate between {{client_ref}}, etc., and ensure their interoperability? Our clients also call on our experts for their digital signage, room booking, home automation, interactive visual installations, and other projects. If audiovisual integration is a key priority for you and your clients, would you be interested in an initial discussion? Thank you for your time and your response. Kind regards, {{salesRep}} PS: I hope this photo brings a smile to your face! {{signature}}

Hello {{firstName}}, I hope you are well. I would like to make a proposal and provide you with further details. We would be delighted to invite you to lunch to get to know you better. We look forward to learning more about {{CompanyName}}, as well as your current and future projects. Since 2001, over 750 clients have turned to our team of 40 staff, based mainly in Gland. Recently, hybrid working solutions have become a priority. It would therefore be an excellent idea to discuss this topic together. Would you be interested in this invitation? Or would you prefer a 10- to 15-minute telephone call? You can choose a date that suits you directly from my manager’s calendar. Thank you in advance for your reply. Kind regards, {{salesRep}} PS: My to-do list below reminded me to get in touch with you 😉 {{signature}}

Hello {{firstName}}, I hope you’re well. I was wondering if perhaps this wasn’t the right time, or if our services hadn’t sparked your interest. Is it because: Do you already have another antivirus partner? Would it be better to contact another of your colleagues, perhaps {{colleaguename}}? Is there another reason? The invitation to have lunch together that I sent you in my last message still stands. Thank you in advance for your reply. Kind regards, {{salesRep}} {{signature}}

Cold call no. 1 Date sent: 5 days after the last message Call script: If the prospect answers: Hello {{firstName}}, this is {{salesRep}} from [ClientCompanyName]. How are you? … [“Fine, thank you, and you?”] Very well, thank you. I contacted you by email because I saw that you are the {{jobtitle}} at {{companyName}}. I thought I’d give you a quick ring. Would you have a minute to discuss this with me? If so: We are an integrator of audiovisual and communication technology systems: video conferencing solutions, digital signage, home automation and room booking. You know as well as I do that [...]. [DiscoveryQuestion]? [Prospect’s response] That’s why I was wondering if you’d be interested in meeting with my manager? __PROTECTED_6____PROTECTED_7____PROTECTED_8____PROTECTED_9____PROTECTED_10____PROTECTED_11____PROTECTED_12____PROTECTED_13____PROTECTED_14____PROTECTED_15____PROTECTED_16____PROTECTED_17____PROTECTED_18__ -------__PROTECTED_19____PROTECTED_20____PROTECTED_21____PROTECTED_22____PROTECTED_23____PROTECTED_24____PROTECTED_25____PROTECTED_26____PROTECTED_27____PROTECTED_28____PROTECTED_29__ ------------------------- If they are interested, ask these questions to qualify the prospect: __________________________________________________________________________________. __________________________________________________________________________________. __________________________________________________________________________________. If they are qualified, ask these questions to personalise the demonstration: __________________________________________________________________________________. __________________________________________________________________________________. [...] (full content available on request)

Hello {{firstName}}, I tried to reach you by phone yesterday. Would it be possible to call you at another time? If not, I’ll try to get in touch again in a few days. I wanted to speak with you to find out more about your current projects and see if any of our work shares similarities. I’m sending you our brief brochure. In it, you’ll find several examples of our work as well as additional information that will help you better understand the types of projects we could consider together. Have a good day, {{salesRep}} {{signature}}

Cold call no. 2 Date sent: 2 days after the last contact Call script: (Same as for contact no. 4)

Hello {{firstName}}, I hope you are well. I tried to reach you by phone yesterday regarding your audiovisual projects (my mobile number is [PhoneNumber]). Would it be possible to call you at another time? If not, I’ll try to get in touch again in a few days. Thank you in advance for your reply. Kind regards, {{salesRep}} {{signature}}

Hello {{firstName}}, I hope you are well. If another time would suit you better, or if you are not interested in our services, please do let me know. Or should I speak to one of your other colleagues instead? Perhaps {{colleaguename}}? I’m here to help if you have any questions or would like to discuss your projects. Thank you in advance for your reply, and I wish you all the best for the future. Kind regards, {{salesRep}} {{signature}}

LinkedIn connection request Sent: 1 day after the last message Content: from LinkedIn Hello {{firstName}}, my name is {{salesRep}} and I work at [ClientCompanyName]. I look forward to connecting with you and learning about the projects and ideas from {{companyName}} that you share. See you soon.