Cold email campaign for corporate catering — 35% response rate

Hello {{firstName}}, Here you can see my colleague {{salesRep2}} delivering our homemade meals to our customers. How about enjoying our balanced and varied meals, made with local produce, for your lunch break? I’m writing to you because we’re a Geneva-based company offering a ‘canteen 2.0’ service for businesses. Should I contact you, or your colleague {{colleaguename}}? Via our website, your employees can easily order their lunch, which will be delivered the same day at midday, all in recycled or recyclable packaging. As an employer, this also has benefits for you. Firstly, you are investing directly in your employees’ wellbeing. Secondly, this service is affordable – much more so than a company canteen, for example. Finally, we could create a bespoke menu tailored to your employees’ preferences. Would you like to find out more? I’d be delighted to discuss this with you over the phone to provide further details. Thank you in advance for your reply, Have a lovely day, {{salesRep}} {{signature}} --- Hello {{firstName}}, Here you can see my colleague {{salesRep2}} delivering our homemade dishes to our customers. How about enjoying our balanced and varied meals, made with local produce, for your lunch break? I am writing to you as we are a Geneva-based company offering a corporate catering service. I was wondering whether I should contact you or your colleague {{colleaguename}}? [...] (full content available on request)

Hello {{firstName}}. I imagine you’re probably very busy – my to-do list below reminded me to get in touch 😉 I’d like to know if we can help you improve your staff’s benefits package. If you’d like to find out more about how we support our partners, would you be available for a call in the next few days so I can give you more details? If so, please feel free to book a slot in my calendar. Have a great day, {{salesRep}} {{signature}}

[Message sent from our client’s LinkedIn profile] Hello {{firstName}}, I hope you’re well. My colleague {{salesRep}} sent you an email a few days ago regarding our corporate catering services. I look forward to getting to know you and keeping up with the latest news from {{companyName}}. Kind regards, [Client_FirstName]

Hello {{firstName}}, I hope you are well. I am writing to follow up on my previous email regarding [ClientCompanyName], the ‘canteen 2.0’ initiative. I was wondering if you have already set up a similar service? I’m asking because we offer our partners the opportunity to contribute financially towards providing healthy, fresh and gourmet meals. What’s more, we take care of all the logistics for them. Depending on the benefits you’d like to offer, this is something we could explore together. If so, I suggest we discuss this over the phone as soon as possible. I’ve attached my calendar, where you can book a slot that suits you directly. Have a great day, Kind regards, {{salesRep}} {{signature}}

Hello {{firstName}}, I hope you are well. Would you be available for a brief phone call to discuss our services offering fine dining for your staff? If that suits you, here is my calendar where you can book a slot of your choice directly. Thank you in advance for your reply. Kind regards, {{salesRep}} {{signature}}

Cold call Date sent: 4 days after the last message Call script: If the prospect answers: Hello {{firstName}}, this is {{salesRep}} from [ClientCompanyName]. I contacted you by email regarding our corporate catering services for your employees. Would you be interested in discussing how our services could benefit your business? [...] —---—---—---—---—---—---—---—---—---—---—---— -------------—---—---—---—---—---—---—-----—---—--- —---—- ------------------------- If so: As an employer, the well-being of your employees is a priority. Our company offers daily canteen services featuring fresh, healthy produce, delivered to your offices at lunchtime according to your orders. Furthermore, as with many companies, sustainability must be one of your concerns. Indeed, all our products are packaged in recycled and recyclable materials. This initiative may be of interest to you as you are investing directly in your employees’ wellbeing, the lunch break will be better organised and, finally, you will be able to reduce your costs. If they are interested, ask these questions to qualify the prospect: __________________________________________________________________________________. __________________________________________________________________________________. __________________________________________________________________________________. If they are qualified, ask these questions to personalise the demonstration: [...] (full content available on request)

Hello {{firstName}}, I hope you are well. I have been trying to get in touch with you to discuss our offer of fine dining for our staff. Would you be available at another time for a brief phone call? Thank you in advance for your reply. {{salesRep}} {{signature}}

Hello {{firstName}}, Although I would have liked to hear from you, I understand that you have a very busy schedule. If you have a little free time and would like to discuss how we might be able to help you, please do let me know :) This email is my final attempt to contact you, and I’d be delighted to hear from you. I wish you all the best for the future. Have a great day, Kind regards, {{salesRep}} {{signature}}