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LOGISTICSLINKEDIN + EMAILSUPPLY CHAIN

Cold email campaign for supply chain & logistics — 13% response rate

7 steps over 30 days. 5 emails, 1 phone call, 1 LinkedIn message. 696 prospects contacted.

Charles Perret, founder of devlo

Charles Perret

Founder of devlo.ch · March 2026

696
Prospects contacted
14%
Open rate
13%
Response rate
20
Interested prospects

The 7 keys in the sequence

5 emails, 1 phone call, 1 LinkedIn message — over 30 days.

LinkedInDay 1LinkedIn login
LinkedIn connection request Date sent: the first day of the sequence Senders: the client’s LinkedIn profile Content: leave blank to bypass the limit of 5 personalised LinkedIn connection requests per day per profile --- → LinkedIn message (sent 1 day after the LinkedIn connection request is accepted) – 59 words: Hello {{firstName}}, You may have received an email from our Vice President of Sales, {{salesRep}}, or her colleague {{salesRep2}} regarding our solution for optimising your logistics operations. Please let me know if you’ve had a chance to look at it or if you’d like a brief overview. --- → LinkedIn message (sent 5 days after the previous message): Would you be up for a quick chat on the phone this week to see if our solution might be right for you? --- → LinkedIn message (sent 6 days after the previous message): ? --- → LinkedIn message (sent 7 days later) - Colleague’s name Last message, I promise! 🙂 {% if colleaguename1 == blank %}Would it be a good idea for me to speak to another delivery manager within your company?{% else %}Would it be a good idea to contact your colleague {{colleaguename1}} about our last-mile delivery platform?{% endif %}{% if colleaguename2 == blank %}{% else %}Or perhaps {{colleaguename2}}?{% endif %}
EmailDay 1Email #2
Subject: Option A: Your delivery operations?
Hello {{firstName}}, We have developed a last-mile delivery management platform specifically designed for businesses like yours, which handle thousands of deliveries every year. Major players such as [ClientCostumer] use [ClientCompanyName] to reduce their delivery costs, improve the customer experience and cut the time spent on route planning by 35%. They have all seen a 35% drop in customer complaints! Do you currently use a tool to help manage your deliveries? Or do you rely entirely on an in-house system? Kind regards, {{signature}} Unsubscribe
Email6 days laterEmail #3
Subject: A/ Why [ClientCustomer] trusts us with their deliveries
Hello {{firstName}}, I’m getting in touch because companies such as {{client_ref}} have turned to us to tackle challenges such as high delivery costs, a low first-attempt delivery rate and an increase in customer complaints — all factors that undermine satisfaction and growth. After implementing [ClientCompanyName], they saw a 30% reduction in complaints and a 15% improvement in on-time delivery rates. Would you be the right person to discuss how we could achieve the same for {{companyName}}? I look forward to hearing from you. P.S. Please let me know if your current tools already meet your needs. {{signature}} Unsubscribe
Email5 days laterEmail #4
Subject: {% if colleaguename2 == blank %} Did he speak to {{colleaguename}}?{% else %} Did he speak to {{colleaguename}} or {{colleaguename2}}?{% endif %}
Hello {{firstName}}, {% if colleaguename1 == blank %}I know you have a busy schedule. Would it be better if I contacted another colleague regarding our last-mile delivery platform?{% else %}I know you have a busy schedule. Would it be better if I contacted your colleague {{colleaguename1} regarding our last-mile delivery platform?{% endif %}{% if colleaguename2 == blank %}{% else %}Or perhaps {{colleaguename2}}?{% endif %} Thank you in advance for your help. {{signature}} Unsubscribe link
Call6 days laterPhone call
Call No. 1 – Reminder attempts + voicemail Date sent: 6 days after the last message From: Emails from {{salesRep}} Handling objections (to be incorporated throughout the sequence) To be determined
EmailOn the same day as the last callEmail #6
Subject: {{firstName}}, my number is [PhoneNumber]
Hello {{firstName}}, {% if phone == blank %}I tried to call you today to discuss how we could calculate your return on investment with and without [ClientCompanyName].{% else %}I tried to contact you on {{phone}} to discuss how we could calculate your return on investment with and without [ClientCompanyName].{% endif %} {% spin %}{% variation %}It won’t take more than 30 minutes and there’s no obligation. At worst, you’ll confirm that your current process is already optimal, and at best, you’ll discover an interesting new alternative.{% variation %}In just 30 minutes, you can either confirm that your current process is working well or explore a solution that could optimise it further.{% variation %}In under 30 minutes, you’ll have the chance to check that your process is already fully optimised or to discover a potential improvement.{% endspin %} What do you think? Kind regards, P.S.: Here’s a little virtual coffee to brighten up your day 😀 {{signature}} Unsubscribe link
EmailOn the same day as the last callEmail #7
Subject: This will be my last email — I wish you all the best for the future. 🙂
Hello {{firstName}}, {% spin %}{% variation %}So it’s time to say goodbye 😢{% variation %}It looks like our paths are parting ways here 😢{% variation %}It’s time for us to say farewell 😢{% endspin %} {% spin %}{% variation %}At [ClientCompanyName], we place great importance on feedback to help us keep improving. If you have 5 seconds, could you tell me why you’d prefer to stop here? Just reply with a single letter!{% variation %}At [ClientCompanyName], we genuinely appreciate any feedback that helps us improve. If you have 5 seconds, could you tell us why you’d rather not continue? Just one letter is enough!{% variation %}At [ClientCompanyName], every comment helps us improve. In just 5 seconds, could you tell me, in a single letter, why you’d rather not continue? 😊{% endspin %} A. “No thanks, I really don’t need it.” B. “It’s not the right time; perhaps a follow-up email in 3 months?” C. “Interesting, but I need more details… Can we schedule a call next week? ” D. “I’ve been shipwrecked on a desert island, and no one’s answering! 🏝️” Whatever the case, I hope our emails have made you smile 🙂 I wish you and your team every success for the future! {{signature}} Unsubscribe link

Why this sequence works

696 prospects were contacted, with a response rate of 13% and 20 interested prospects in the supply chain and logistics sector. The five-step outreach campaign combines LinkedIn and email to reach logistics decision-makers at companies handling thousands of deliveries a year.

The key metrics — a 35% reduction in planning time and a 30% drop in customer complaints — align directly with supply chain managers’ KPIs. These figures are specific enough to be credible and impressive enough to warrant a discussion.

Touch #7 (breakup email) with options A/B/C/D uses the same technique as the digital marketing sequence (#27), confirming its cross-industry effectiveness in re-engaging inactive leads with a touch of humour.

What you can learn from this campaign

  • Use concrete operational metrics. A 35% reduction in planning time and a 30% drop in complaints.
  • Provide a bespoke ROI calculation. Touch #6 shows you how to calculate ROI with and without the solution in 30 minutes.
  • The cross-industry humorous breakup email. Options A, B, C and D work just as well in supply chain management as they do in digital marketing.
  • Vary your channels, starting with LinkedIn. The VP of Sales’ LinkedIn connections lay the groundwork for the sales representative’s emails.

When to use this sequence

Delivery management platforms

Last-mile delivery, route planning, logistics customer experience — your solution covers all these areas.

Targeting supply chain managers

Logistics managers, delivery managers and VPs of Operations are your ideal prospects.

Businesses with high delivery volumes

If your ideal client handles thousands of deliveries a year, this sequence is ideal for them.

Sales with built-in ROI calculation

The proposal to calculate ROI in 30 minutes is a reproducible framework.

Who can use this sequence?

Delivery management platforms

Last-mile delivery, route optimisation, logistics customer experience.

SDRs aimed at logistics managers

Operational metrics (35% planning, 30% complaints) can be used directly.

LogisTech Startups

If your solution improves last-mile delivery performance.

Transport and logistics sales teams

Adapt the sequence to your own KPIs and client case studies.

Frequently Asked Questions

How do you sell a delivery management platform?

Operational metrics are the best selling points: a 35% reduction in planning time, a 30% drop in customer complaints, and a 15% improvement in on-time deliveries. Supply chain managers think in terms of KPIs — speak their language. The offer to calculate ROI in 30 minutes (Touch #6) is a powerful call to action.

Why combine LinkedIn and email in supply chain management?

Logistics managers are often out in the field and find it easier to check LinkedIn on their mobile phones than their work email. The VP of Sales’ LinkedIn connection (Touch #1) sends a high-level signal, whilst the SDR’s emails provide the substance. This combination covers both channels of communication.

How does the humorous break-up email work in logistics?

Options A/B/C/D, featuring the "desert island" scenario, work across all sectors because they take the sting out of rejection. Supply chain managers appreciate the humour, which breaks with the usual corporate emails. Option B ("call me back in three months") is particularly useful for long procurement cycles in logistics.

Want a customised sequence for your industry?

devlo designs and executes bespoke B2B cold email campaigns. ICP, buying signals, multi-channel sequences — we take care of everything.

View all 25 sequences

Last updated: March 2026