Cold email campaign for supply chain & logistics — 13% response rate
7 steps over 30 days. 5 emails, 1 phone call, 1 LinkedIn message. 696 prospects contacted.
Charles Perret
Founder of devlo.ch · March 2026
The 7 keys in the sequence
5 emails, 1 phone call, 1 LinkedIn message — over 30 days.
Why this sequence works
696 prospects were contacted, with a response rate of 13% and 20 interested prospects in the supply chain and logistics sector. The five-step outreach campaign combines LinkedIn and email to reach logistics decision-makers at companies handling thousands of deliveries a year.
The key metrics — a 35% reduction in planning time and a 30% drop in customer complaints — align directly with supply chain managers’ KPIs. These figures are specific enough to be credible and impressive enough to warrant a discussion.
Touch #7 (breakup email) with options A/B/C/D uses the same technique as the digital marketing sequence (#27), confirming its cross-industry effectiveness in re-engaging inactive leads with a touch of humour.
What you can learn from this campaign
- Use concrete operational metrics. A 35% reduction in planning time and a 30% drop in complaints.
- Provide a bespoke ROI calculation. Touch #6 shows you how to calculate ROI with and without the solution in 30 minutes.
- The cross-industry humorous breakup email. Options A, B, C and D work just as well in supply chain management as they do in digital marketing.
- Vary your channels, starting with LinkedIn. The VP of Sales’ LinkedIn connections lay the groundwork for the sales representative’s emails.
When to use this sequence
Delivery management platforms
Last-mile delivery, route planning, logistics customer experience — your solution covers all these areas.
Targeting supply chain managers
Logistics managers, delivery managers and VPs of Operations are your ideal prospects.
Businesses with high delivery volumes
If your ideal client handles thousands of deliveries a year, this sequence is ideal for them.
Sales with built-in ROI calculation
The proposal to calculate ROI in 30 minutes is a reproducible framework.
Who can use this sequence?
Delivery management platforms
Last-mile delivery, route optimisation, logistics customer experience.
SDRs aimed at logistics managers
Operational metrics (35% planning, 30% complaints) can be used directly.
LogisTech Startups
If your solution improves last-mile delivery performance.
Transport and logistics sales teams
Adapt the sequence to your own KPIs and client case studies.
Frequently Asked Questions
How do you sell a delivery management platform?
Operational metrics are the best selling points: a 35% reduction in planning time, a 30% drop in customer complaints, and a 15% improvement in on-time deliveries. Supply chain managers think in terms of KPIs — speak their language. The offer to calculate ROI in 30 minutes (Touch #6) is a powerful call to action.
Why combine LinkedIn and email in supply chain management?
Logistics managers are often out in the field and find it easier to check LinkedIn on their mobile phones than their work email. The VP of Sales’ LinkedIn connection (Touch #1) sends a high-level signal, whilst the SDR’s emails provide the substance. This combination covers both channels of communication.
How does the humorous break-up email work in logistics?
Options A/B/C/D, featuring the "desert island" scenario, work across all sectors because they take the sting out of rejection. Supply chain managers appreciate the humour, which breaks with the usual corporate emails. Option B ("call me back in three months") is particularly useful for long procurement cycles in logistics.
Want a customised sequence for your industry?
devlo designs and executes bespoke B2B cold email campaigns. ICP, buying signals, multi-channel sequences — we take care of everything.
Last updated: March 2026
