Cold email sequence for solar energy — 47% response rate

Leave this field blank to bypass LinkedIn’s limit of 5 personalised connection requests per day and send 20 invitations per day --- → Introduction (sent 6 days after the connection request is accepted on LinkedIn): Hello {{salutation}} {{lastName}}, my colleague {{SalesRep}} recently sent you an email. We’ve noticed that {{companyName}} may have high electricity consumption and available roof space. Have you ever considered using solar energy to reduce your electricity bills and benefit from stable prices? Many companies are now installing on-site solar power systems to reduce their costs—whether they invest in or manage the installation themselves—whilst supporting the energy transition. I thought this might also be of interest to {{companyName}}. --- → Message including colleagues’ names (sent 7 days later): Hello {{salutation}} {{lastName}}, is managing electricity costs or energy infrastructure part of your remit, or do you work with someone else on this?{% if colleaguename1 != blank and colleaguename2 != blank %} Perhaps {{colleaguename1}} or {{colleaguename2}}?{% elsif colleaguename1 != blank %} Perhaps {{colleaguename1}}?{% elsif colleaguename2 != blank %} Perhaps {{colleaguename2}}?{% endif %} --- → Follow-up message (sent 8 days later): {{salutation}} {{lastName}}, If reducing energy costs and securing long-term electricity prices are priorities for {{companyName}} in {{year}} and beyond, {{SalesRep}} and I would be delighted to show you how {{client_ref}} and others are achieving this without any upfront investment. [...] (full content available on request)

Version A (Example: care home) Dear {{salutation}} {{lastName}}, I noticed that {{companyName}} owns the building located at {{buildingaddress}}. Companies are working with us to reduce their electricity bills and avoid price spikes by installing solar power systems on their premises. There is no upfront cost, and you can continue to focus on your business whilst we take care of the rest. Would this be of interest to {{companyName}}? Or am I way off the mark? Best-case scenario: you reduce your costs. Worst-case scenario: you get a free comparative analysis. Kind regards, {{salesRep}} P.S.: One of our clients, a care home, reduced its overall energy bill by 15% with a self-consumption rate of 97%. And we paid a five-figure sum to another client simply to rent their roof. {{signature}} --- Dear {{salutation}} {{lastName}}, Would it be better to contact {% if colleaguename1 != blank %}{{colleaguename1}}{% endif %}{% if colleaguename1 != blank and colleaguename2 != blank %} {% endif %}{% if colleaguename2 != blank %}{{colleaguename2}}{% endif %}? {% if colleaguename1 == blank and colleaguename2 == blank %} Would it be better to contact someone else?{% endif %} In the meantime, here is a one-page document summarising how our customers have ultimately joined the Energiewende without having to go it alone. Please let me know what you think. Kind regards, {{signature}}

Currently in progress; to be confirmed at a later date

Dear {{salutation}} {{lastName}}, I have just tried to call you on {{phonenumber}}. Several Swiss companies, such as {{companyName}}, have recently contacted us to find out how a rooftop solar installation could reduce energy costs or generate rental income by utilising unused roof space. We offer a free impact report tailored to your building, whether it involves savings through self-consumption or full feed-in with roof leasing. No investment or management is required. Would you be available for a brief 10- to 15-minute phone call to see if this is a good fit for {{companyName}}? Kind regards, {{signature}}

Dear {{salutation}} {{lastName}}, I have contacted you several times and I wouldn’t want to keep bothering you if this isn’t a priority at the moment. Would it be possible to send you an update in a few months’ time? If it is simply a matter of timing, or if someone else at {{companyName}} is handling this matter, please let me know. Kind regards, {{signature}}