Free playbook for B2B teams
The 10 B2B buying signals we track
A buying signal shows that an account is entering a window where it is more receptive. Here are the ten devlo tracks, and for each: what to watch and the concrete action. devlo runs all ten on your market during the audit.
By Charles Perret, Founder, devlo- 1
A new sales leader
What to watch
A VP Sales or Head of Sales just joined the account.
The action
A first message built around their first 90 days and priorities.
- 2
A recent funding round
What to watch
A funding announcement.
The action
An angle on commercial growth becoming a priority.
- 3
Open SDR / BDR / Sales roles
What to watch
Sales job posts published recently.
The action
An angle on setting up their outbound machine.
- 4
Expansion into a new market or country
What to watch
A new office or region announcement.
The action
An approach on the commercial launch in that area.
- 5
A new product or offer launch
What to watch
A product announcement or a new service line.
The action
A message on taking the new offer to market.
- 6
Adoption of a new sales tool
What to watch
A new CRM or sales engagement tool detected.
The action
An angle on the sales process being put in place.
- 7
Fast headcount growth
What to watch
A marked rise in the number of employees.
The action
An approach on scaling the commercial motion.
- 8
Visible activity on outbound or GTM topics
What to watch
Content or events about prospecting and go-to-market.
The action
A message that builds on the topic they highlight.
- 9
A website or positioning change
What to watch
A site redesign or a commercial repositioning.
The action
An approach on the new direction they are taking.
- 10
Repeat visits to your own site
What to watch
Direct intent: the account keeps coming back to your site.
The action
A fast message while interest is warm.
How to read a signal
A signal opens a window, the message turns it into a conversation
A signal alone is not enough. What matters is connecting the signal to a relevant message and sending it in the right window. That is exactly what devlo builds on your market.
FAQ
Frequently asked questions about buying signals
How do you detect these signals ?
devlo combines company data, public activity, and intent on your site to spot these signals across your market.
Do you need all ten signals to launch ?
No. We start with the signals most relevant to your market and offer, then expand.
Next step
We run all ten signals on your market
During the audit, devlo applies this playbook to your target accounts and identifies the ones showing a signal now.