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Free calculator for B2B teams

What does an in-house SDR really cost versus devlo ?

Salary is only part of the cost. Add charges, recruiting, ramp, tooling, and management, then compare with a devlo retainer. The math runs only on your numbers.

Calculator

Compare on your own numbers

Adjust each line. The in-house total and the devlo total recalculate live, in Swiss francs.

In-house SDR

Base salary of one SDR, before charges.70'000 CHFCHF
Social charges and benefits, as a percentage of salary.20%%
One-off cost to hire the SDR.8'000 CHFCHF
Months before full productivity.4
CRM, sequencer, data, deliverability.600 CHFCHF
Coaching and leadership time attributed.1'500 CHFCHF
How many in-house SDRs you compare.1

devlo

The monthly retainer to compare.5'400 CHFCHF
One-off setup fee.2'000 CHFCHF

Comparison

In-house SDRdevlo
Monthly cost9'100 CHF5'400 CHF
Ramp cost18'200 CHF-
Setup-2'000 CHF
First-year total135'400 CHF66'800 CHF

68'600 CHF difference over the first year

devlo comes out cheaper on your numbers.

Difference between the in-house total and the devlo total over twelve months.

Calculation assumptions

  • The loaded cost applies your employer charges to the base salary.
  • Ramp is counted as half the loaded cost over the months you set.
  • No commercial result is assumed: the math runs only on the costs you enter.

Compare this against a concrete plan

We look together at what this budget can produce in qualified meetings, and how devlo fits with or without an in-house SDR.

Compare with an expert

30 minutes to test your numbers against an execution plan.

Calculation method

The in-house cost goes well beyond salary

Many teams compare an agency retainer to an SDR salary alone. That is a false comparison: it misses charges, recruiting, ramp, tooling, and management time.

Formula used
Loaded monthly costannual salary x (1 + charges) / 12 + tooling + management
In-house first-year totalmonthly cost x 12 + recruiting + ramp
devlo first-year totalmonthly retainer x 12 + setup
Differencein-house total minus devlo total

FAQ

Frequently asked questions about SDR cost

Does the math include a commercial result ?

No. The calculator runs only on the costs you enter. It assumes no conversion rate and no meetings.

Why count ramp ?

An SDR is paid from day one but only becomes fully productive after a few months. That is a real, often forgotten cost.

Can I compare several SDRs ?

Yes. Set the number of SDRs and the math scales everything.

Next step

We test this budget against a concrete execution plan.

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