How und du turned roof data into an outbound system for Swiss solar projects

und du AG needed to connect building, owner and contact data to a CRM and usable outbound sequences.

devlo structured qualification, multichannel sequences, Salesforce tracking and the internal handover.

1,025 leads createdRoof + owner dataSalesforce + handover

und du AG

Solar PV, energy contracting and Swiss real estate

Case study

Campaign details

Key results

Observed KPIs

1,025 leads created in the tracking system

12 MQL identified after commercial qualification

4 SQL identified, including 3 moved to Converted status in Salesforce

Sequences produced in English and German for 3 ICPs

Structured handover so the und du team could internalize the next outbound steps

1,025

leads created

MQL identified

4 SQL

including 3 Converted statuses in Salesforce

Key takeaways

1,025 leads created in the tracking system after campaign qualification and structuring
12 MQL and 4 SQL identified during the engagement, with 3 Converted statuses in Salesforce
3 solar ICPs structured around self-consumption, grid injection and potential to clarify
Channels used: email, LinkedIn and phone, with English and German sequences and handover to the internal team

About und du

und du AG develops, finances, builds, operates and maintains photovoltaic solar plants in Switzerland.

Its offering covers several property scenarios: self-consumption, grid injection, roof rental and models where und du finances the installation and sells electricity through a PPA.

Client challenge

The target market required more than a company list. The campaign had to connect buildings, roofs, owners, decision-makers and contact data to usable commercial ICPs.

und du also wanted to bring part of the process in-house, which made Salesforce tracking and operational handover essential.

Target ICP

ICP 1: companies with self-consumption or critical electricity usage.
ICP 2: buildings without self-consumption, with production and grid-injection potential.
ICP 3: profiles where energy potential had to be clarified before commercial qualification.

Approach delivered by devlo

Data qualification: devlo worked from building, roof, company and contact data to build a usable prospecting base.
ICP segmentation: leads were organized around 3 commercial profiles to adapt messaging and qualification.
Multichannel sequences: devlo prepared email and LinkedIn sequences in English, then German, before Lemlist activation.
Phone qualification: calls completed the digital channels to test messaging angles, qualify replies and feed Salesforce.
Handover: devlo structured sending domains, tools, the masterfile, reports, sequences and follow-up rules to support internalization.

Campaign results

The final reporting consolidated 1,025 leads created, 12 MQL, 4 SQL and 3 leads in Converted status in Salesforce.

These statuses describe commercial progress in the tracking system. They should not be read as client revenue.

1,025 leads created in Salesforce.
12 MQL identified.
4 SQL identified.
3 leads in Converted status in Salesforce.

Why the campaign worked

Targeting started from concrete field constraints: roof, building, usage, owner and energy potential.
The ICP split separated self-consumption, grid injection and cases where potential first needed clarification.
The CRM and masterfile made qualification decisions readable for und du.
The handover transferred the campaign logic, not only a contact list.

Method note

This case study uses consolidated end-of-engagement statuses: leads created, MQL, SQL and Converted status in Salesforce.

Reply counts and reply rates are not published here because they were not retained as externally robust proof.

Contact

How to get more meetings: let’s talk

Share your goals and receive a concrete outbound plan prioritized for your market.

Results

1,025 leads created
12 MQL identified
4 SQL identified
3 Converted statuses in Salesforce

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