Blog · B2B prospecting, cold email and outbound

Resources and practical guides on B2B sales prospecting

Cold Email

Cold email B2B: the complete guide to 2026

Find out how to structure, write and deploy high-performance B2B cold email campaigns. Proven method based on 1000+ campaigns.

Stratégie

When and how should you outsource your B2B prospecting? Decision criteria, benefits, risks and how to choose the right partner.

Intent Data

How to use purchase intent signals to target the right prospects at the right time. A practical guide for B2B teams.

Stratégie

How can you prospect effectively on the Swiss B2B market in 2026? Cultural specificities, multilingualism, channels and concrete results.

How can you use LinkedIn to generate qualified B2B appointments? Sequences, personalisation and real results from 1000+ campaigns.

Cold Calling

Is cold calling dead in 2026? A numerical answer based on 1,000+ outbound campaigns and the latest B2B trends.

Lead Generation

How do you systematically build up a pipeline of qualified B2B leads? ICP, TAM, enrichment, qualification · the devlo method.

Outbound

How do you coordinate cold email, LinkedIn outreach and cold calling to maximise B2B meetings? Sequences, timing and results from 14 case studies.