B2B Sales Prospecting: How to prospect via Cold Outreach [Ultimate Sales Training Course 2023]

B2B Sales Prospecting: How to prospect via Cold Outreach [Ultimate Sales Training Course 2023]

If you are

• un commercial B2B, responsable/directeur commercial ou des ventes, et vous dirigez une équipe de vente pour l’acquisition de prospects/leads
• or a coach training a team of Sales development representatives (SDR) or Business development representatives (BDR)
• un freelance à la recherche d’un programme de formation pour améliorer vos compétences en vente B2B

Here's the most comprehensive, detailed and actionable online training covering B2B lead generation, sales prospecting and lead nurturing.

L’importance de la formation commerciale B2B pour la croissance de votre entreprise: avant de suivre cette formation, nos clients B2B étaient confrontés à ces 3 défis

1. Their outbound campaigns provided insufficient results and slowed down their company's growth.
2. Ils n’ont pas pu trouver de formation tactique ou pratique pour leurs SDRs ou BDRs, en particulier en ce qui concerne la génération de leads et la prospection à froid
3. Leur Sales Playbook n’incluait pas de stratégies d’acquisition de leads et de prospection à froid. Il leur fallait un processus plus simple et plus pratique pour former leurs commerciaux à la prospection, ainsi que de meilleures pratiques pour obtenir davantage de rendez-vous.

Concretely, the 5 most common mistakes were that:

1. Leurs commerciaux ne réchauffaient pas leurs adresses e-mail ni validaient les adresses e-mail de leurs prospects avant ou pendant leurs campagnes de prospection. Par conséquent, ils avaient de faibles taux d’ouverture car leurs e-mails tombaient dans le dossier spam de leurs prospects au lieu d’atteindre leur boîte de réception.
2. Although these sales representatives usually had access to Sales Navigator and its powerful filters, their previous lead targeting needed to be improved to identify their prospects precisely. Therefore, their response rates and interest rates were below the average.
3. En termes de génération de prospects, ils avaient pour habitude de copier et coller toutes les informations de contact des prospects (par exemple, l’intitulé de poste, nom de l’entreprise, adresse e-mail, numéro de téléphone, etc.) dans une feuille Excel ou Google Sheet, ce qui rendait leur travail répétitif, fastidieux et extrêmement ennuyeux. Ils auraient dû tirer parti de solutions pour scraper leurs résultats.
4. They needed to personalise their cold outreach sequences more, so their reply and interest rates were below average.
5. Ils n’utilisent pas des outils tels que Lemlist ou Lusha pour obtenir une réponse et des taux d’intérêt performants, et in fine, pour instaurer la confiance avec leurs prospects dans le but d’entamer plus de des conversations commerciales avec des clients potentiels.

Sales is a social science; therefore, it evolves. Sales leaders must improve sales approaches and support their teams with the latest solutions and best practices, said Cristina, SDR at a biotechnology company.

Mastering the skills to identify and captivate prospects is truly crucial. Sales experts who possess the power to attract new leads and secure sales meetings consistently will undoubtedly achieve successful sales.

The best training course solution for Sales professionals in B2B Lead acquisition

Leaders and managers managing and leading sales organizations can now support their teams with the most detailed, actionable, and comprehensive training program.

Donnez à votre équipe les moyens d’identifier des prospects hautement ciblés, de générer ces prospects, de réserver des démos avec des prospects qualifiés pour les ventes (Sales-Qualifed Leads) et de générer des revenus dans le pipeline.

Pour tous responsables des ventes B2B cherchant à améliorer leur jeu et à garder une longueur d’avance sur leur concurrence, l’Académie est la meilleure solution. Le retour sur investissement est tout simplement trop beau pour le laisser passer, et vous ferez l’expérience du FOMO si vous ne profitez pas de cette opportunité. Jurica Karlo Welina – Business Development Manager – InsiderCX

In over 60 ultra-actionable, detailed, and complete video tutorials, this online course and its resources cover every step from lead generation to outreach to book qualified demos.

1. First, students discover how to identify and generate B2B prospects.
2. Then, they write highly personalized multi-channel prospecting campaigns (emails, cold calls, and LinkedIn messages). This best-in-class sales approach starts the most exciting and valuable sales conversations with potential customers.

Through this virtual sales training, SDRs and BDRs know how to prospect unlimited leads at the lowest cost possible.

Qu’est-ce qui fait de ce programme de formation à la vente B2B la meilleure formation à la vente ? Nous devons améliorer nos ventes et nos méthodes d’acquisition de leads, et nous envisageons la prospection par contact multicanal à froid.

This training is highly relevant since it provides sales professionals with high-performing and actionable techniques to win clients.

Our sales training programs are designed to deliver results thanks to:

1. L’expertise, les apprentissages et les connaissances que notre agence de génération de leads B2B a accumulés au fil des années. Since 2020, our B2B clients outsourced their sales development to us, their trusted business partner. They successfully closed and won hundreds of new customers through our lead generation and appointment-setting services. Their outreach campaigns and outbound sequences back up the techniques and best practices presented in this sales training. More specifically, B2B Sales leaders can accelerate their growth thanks to
   1. Our effective sales methods: They have been tested and fine-tuned in hundreds of outbound campaigns
   2. The recommended sales tools: Our tech stack was carefully selected for its added value while considering its costs (vs. over an innumerable number of supposedly innovative new solutions).
   3. The A/B tests: In our emails and other LinkedIn messages, we tested a thousand hypotheses with one version A and one version B. We then compared these two versions against each other to determine which one performs better: subject lines, call-to-actions (CTA), touch types, personalized information, punchlines, the image in the email signature, etc.
2. The balance between actionable tutorials and theoretical courses. SDRs who are comfortable on a tactical level as on high-level principles will not only be able to generate many leads but also have better conversion rates. This way, they will ultimately reach and exceed their sales targets.
3. The comprehensive coverage of all necessary stages. This Academy is beneficial not only for those just starting in B2B sales but also for experienced sales reps wishing to develop new digital skills.

What's included in this effective B2B sales training course?

You get access to

• 60+ video tutorials to master solutions like Waalaxy, Mailflow, lemwarm, Sales Navigator by LinkedIn, lemlist, Instantly.ai Phantombuster, Dropcontact, Bouncer, HubSpot, Lusha, Excel/Google Sheet, and more Waalaxy, Mailflow , lemwarm , Sales Navigator by LinkedIn, lemlist, Instantly.ai, Phantombuster, <dropcontact< a= » »>,</dropcontact<>Usebouncer, HubSpot,LushaExcel/Google Sheet, and more
• Plus de 30 ressources prêtes à l’emploi telles que le permutateur d’e-mails, les scripts pour les appels à froid, les scripts de feuille Excel/Google, les modèles de séquence sortante, les exemples de réponses, les didacticiels étape par étape, etc.
• Case studies inspired by the outbound campaigns managed by our agency
• Webinaires mensuels avec d’autres membres de l’Académie
• Accès à la communauté d’experts en vente et croissance B2B la plus pointue
• Dedicated platform accessible at all times from web browser, OS app, iOS, iPhone, Android
• Regular addition of new tutorials and promising discoveries from our Agency
• Answers to your questions from our experts during 1-1 consultations

Special fall 2023 Offer for B2B Sales leaders: Sales training to Supercharge Pipeline in 30 Days.

Les professionnels en vente B2B qui s’abonnent à notre formation et à notre offre spéciale automne 2023 bénéficient d’un accès à vie à l’Académie. L’abonnement est un tarif unique : il comprend tous les tutos à venir sur les nouveaux outils et techniques, les ressources, les cours et autres contenus complémentaires pour augmenter vos ventes.

Improve your B2B sales team training in lead acquisition today. Support them to achieve their sales goals thanks to this comprehensive skills training.

Lifetime access: $4 999 jusqu’à fin septembre 2023.

Bonus (instead of $1'250): 5 heures de consulting pour se réunir lors d’appels vidéo 1:1 comprend les workshops suivants pour votre coaching commercial:

• Ideal Customer Profile(s) (ICP) definition: brainstorm on new untapped ICPs.
• Protection of your domain name reputation: Increase email deliverability.
• Email warm-up configuration. Boost the deliverability of 16 email addresses for free.
• Copywriting review: Start better sales conversations with high-performing outbound sequences.
• Review your cold call and discovery call scripts.

Overall, I highly recommend this sales training. The ROI is undeniable, and the knowledge and guidance are invaluable. Fabio Oliva – Founder – Workflow

Représentants commerciaux : accédez à aux tutoriels gratuits de coaching et améliorez votre processus de vente dès aujourd’hui.

You and your sales representatives can get sales training content through the first chapter at no cost. Among other online tutorials, discover how to:

• Protect your primary domain name from being flagged as SPAM
• Warm up as many email addresses as you want for free
• Identify leads on LinkedIn and protect them for free by creating a LinkedIn cold outreach sequence

En résumé, accélérez le développement des compétences de vos commerciaux en moins d’1 mois

Within a month, thanks to this training class, sales professionals:

• avoid jeopardising their company’s domain name reputation and protect their domain name from being flagged as SPAM
• better identify and better understand their ICPs and their characteristics on both an Account and Lead level
• improve sales results, increase their sales pipeline size, and ultimately increase revenue
• avoir l’esprit tranquille en sachant qu’ils peuvent améliorer leurs compétences et leurs techniques pour la bonne croissance de votre entreprise
• improve their sales culture and their Sales playbook.

For more free sales training for B2B companies, visit our website and follow our CEO Charles on LinkedIn.