What can help sales representatives focus less on low-value, non-revenue-generating activities and more on high-value activities that contribute to their pipeline?
For example, too much time is currently spent updating the CRM (7 hours per week, according to InsideSales.com). InsideSales.com).
This inefficiency and other ones create friction, which decreases the sales team's overall performance.
Here are various solutions to optimise your sales teamâs workflow.
![B2B Sales Prospecting: How to prospect via Cold Outreach [Ultimate Sales Training Course 2023]](https://devlo.ch/wp-content/uploads/2023/09/Prospection-commerciale-B2B-Comment-prospecter-via-Cold-Outreach-400x250.png)

