The sales representative is maybe referring to the current news around your company, or about the specific tools that your team is using, or something from your LinkedIn posts.
If done with sensibility, you shouldn’t think that this salesperson is Big Brother 😇 instead, it should be clear that he/she is trying to help you.
In B2B sales, we reach out to leads using sequence for touchpoints, including emails, cold calls, and social selling on LinkedIn for example.
These touches are built to drive deeper engagement with the prospect. To build an effective sequence, there are a few things to take into account.
One of them is that it must be ultra-personalized.
It could be the #personalization of the text – what you’re telling your prospect – but also through a video or animated images. It’s usually the first thing that people notice and it’s a game-changer to get replies.
PS: This picture is just an example, but let your imagination run free 😃