B2B Sales Prospecting: How to prospect via Cold Outreach [Ultimate Sales Training Course 2023]
If you are
- a B2B seller, Sales leader, Chief Revenue Officer, Chief Commercial Officer, Head of Sales, or Sales manager coaching an Inside Sales Team for lead acquisition
- or a coach training a team of Sales development representatives (SDR) or Business development representatives (BDR)
- a sales rep looking for a training program to level up your B2B sales skills
Here's the most comprehensive, detailed and actionable online training covering B2B lead generation, sales prospecting and lead nurturing.
The importance of B2B sales training for your company's growth: Before taking the training, these B2B sales organizations had 3 common challenges
- Their outbound campaigns provided insufficient results and slowed down their company's growth.
- They couldn't find tactical or actionable training for their SDRs or BDRs, specifically regarding lead generation and cold outreach.
- Their Sales playbook did not include lead acquisition and cold outreach strategies. It needed a more straightforward and actionable prospecting training process and best practices for getting more meetings.
Concretely, the 5 most common mistakes were that:
- SDRs and BDRs didn't warm up their email addresses nor validate their prospects' email addresses before or during their prospective campaigns. They had poor open rates because their cold emails were failing in the spam folder of their leads instead of reaching their inbox.
- Although these sales representatives usually had access to Sales Navigator and its powerful filters, their previous lead targeting needed to be improved to identify their prospects precisely. Therefore, their response rates and interest rates were below the average.
- They should have leveraged lead generation solutions like scraping tools. They used to copy and paste every lead contact information (e.g. job title, company name, email address, phone number, etc.) into an Excel or Google Sheet, which made their job repetitive, tedious, and suuuper boring.
- They needed to personalise their cold outreach sequences more, so their reply and interest rates were below average.
- They did not use best-in-class tools such as lemlist or Lusha to get a high-performing reply and interest rates, and in fine, build trust to start sales conversations with potential clients.
Sales is a social science; therefore, it evolves. Sales leaders must improve sales approaches and support their teams with the latest solutions and best practices, said Cristina, SDR at a biotechnology company.
Mastering the skills to identify and captivate prospects is truly crucial. Sales experts who possess the power to attract new leads and secure sales meetings consistently will undoubtedly achieve successful sales.
The best training course solution for Sales professionals in B2B Lead acquisition
Leaders and managers managing and leading sales organizations can now support their teams with the most detailed, actionable, and comprehensive training program.
Empower your team to identify highly targeted leads, generate these leads, book demos with sales-qualified leads (SQL), and drive pipeline revenue.
For any B2B sales leader looking to up their game and stay ahead of the competition, I highly recommend the Academy. The ROI is simply too good to pass up, and you’ll experience FOMO if you don’t take advantage of this opportunity. Jurica Karlo Welina – Business Development Manager – InsiderCX
In over 60 ultra-actionable, detailed, and complete video tutorials, this online course and its resources cover every step from lead generation to outreach to book qualified demos.
- First, students discover how to identify and generate B2B prospects.
- Then, they write highly personalized multi-channel prospecting campaigns (emails, cold calls, and LinkedIn messages). This best-in-class sales approach starts the most exciting and valuable sales conversations with potential customers.
Through this virtual sales training, SDRs and BDRs know how to prospect unlimited leads at the lowest cost possible.
What makes this B2B sales training program the best sales training? We need to improve our sales and lead acquisition methods, and we're looking at cold multi-channel contact prospecting.
This training is highly relevant since it provides sales professionals with high-performing and actionable techniques to win clients.
Our sales training programs are designed to deliver results thanks to:
- The expertise, learnings, and knowledge our B2B Lead Generation Agency has accumulated over the years. Since 2020, our B2B clients outsourced their sales development to us, their trusted business partner. They successfully closed and won hundreds of new customers through our lead generation and appointment-setting services. Their outreach campaigns and outbound sequences back up the techniques and best practices presented in this sales training. More specifically, B2B Sales leaders can accelerate their growth thanks to
- Our effective sales methods: They have been tested and fine-tuned in hundreds of outbound campaigns
- The recommended sales tools: Our tech stack was carefully selected for its added value while considering its costs (vs. over an innumerable number of supposedly innovative new solutions).
- The A/B tests: In our emails and other LinkedIn messages, we tested a thousand hypotheses with one version A and one version B. We then compared these two versions against each other to determine which one performs better: subject lines, call-to-actions (CTA), touch types, personalized information, punchlines, the image in the email signature, etc.
- The balance between actionable tutorials and theoretical courses. SDRs who are comfortable on a tactical level as on high-level principles will not only be able to generate many leads but also have better conversion rates. This way, they will ultimately reach and exceed their sales targets.
- The comprehensive coverage of all necessary stages. This Academy is beneficial not only for those just starting in B2B sales but also for experienced sales reps wishing to develop new digital skills.
What's included in this effective B2B sales training course?
You get access to
- 60+ video tutorials to master solutions like Waalaxy, Mailflow, lemwarm, Sales Navigator by LinkedIn, lemlist, Instantly.ai Phantombuster, Dropcontact, Bouncer, HubSpot, Lusha, Excel/Google Sheet, and more Waalaxy, Mailflow , lemwarm , Sales Navigator by LinkedIn, lemlist, Instantly.ai, Phantombuster, <dropcontact,</dropcontactUsebouncer, HubSpot,LushaExcel/Google Sheet, and more
- 30+ Ready-to-use resources like email permutator, scripts for cold calls, Excel/Google sheet scripts, outbound sequence templates, sample responses, step-by-step tutorials, etc.
- Case studies inspired by the outbound campaigns managed by our agency
- Monthly webinars with other Academy members
- Access to the sharpest B2B Sales and Growth Experts community
- Dedicated platform accessible at all times from web browser, OS app, iOS, iPhone, Android
- Regular addition of new tutorials and promising discoveries from our Agency
- Answers to your questions from our experts during 1-1 consultations
Special fall 2023 Offer for B2B Sales leaders: Sales training to Supercharge Pipeline in 30 Days.
Sales professionals who subscribe to our training and Special fall 2023 offer get Lifetime Access to the Academy. Subscription is a one-time fee: it includes every upcoming tutorial on new tools and techniques, resources, class, and other add-on content to boost your sales.
Improve your B2B sales team training in lead acquisition today. Support them to achieve their sales goals thanks to this comprehensive skills training.
Lifetime access: $4,999 until the end of September 2023.
Bonus (instead of $1'250): the 5-hour Consultancy Package to meet together during 1:1 video calls includes the following workshops for your sales coaching:
- Ideal Customer Profile(s) (ICP) definition: brainstorm on new untapped ICPs.
- Protection of your domain name reputation: Increase email deliverability.
- Email warm-up configuration. Boost the deliverability of 16 email addresses for free.
- Copywriting review: Start better sales conversations with high-performing outbound sequences.
- Review your cold call and discovery call scripts.
Overall, I highly recommend this sales training. The ROI is undeniable, and the knowledge and guidance are invaluable. Fabio Oliva – Founder – Workflow
Sales reps: Get Access to these free sales coaching tutorials and improve your sales process today.
You and your sales representatives can get sales training content through the first chapter at no cost. Among other online tutorials, discover how to:
- Protect your primary domain name from being flagged as SPAM
- Warm up as many email addresses as you want for free
- Identify leads on LinkedIn and protect them for free by creating a LinkedIn cold outreach sequence
To sum up, boost your sales professionals' skills in less than 1 month
Within a month, thanks to this training class, sales professionals:
- avoid jeopardising their company’s domain name reputation and protect their domain name from being flagged as SPAM
- better identify and better understand their ICPs and their characteristics on both an Account and Lead level
- improve sales results, increase their sales pipeline size, and ultimately increase revenue
- have peace of mind knowing their sales team gets the most appropriate course to improve their skills and techniques to support the growth of their company
- improve their sales culture and their Sales playbook.