Cybersecurity solution: 180 interested prospects [B2B lead generation and cold calling].
Over the course of 10 campaigns, our B2B business development agency has identified and pre-qualified 4,500 companies in France, the United States, the Middle East, and the DACH and Benelux regions. For each account, we identified and contacted the most relevant decision-makers in the field of cybersecurity: Chief Information Security Officers (CISOs), cybersecurity managers, IT infrastructure managers, and so on. The final objective was to schedule meetings with our clients so that they could sign up new customers and boost the growth of their business.
of responses
of interest
of responses
of interest
Category
Lead generation, sales prospecting, qualification of needs, booking of appointments
Services
Cybersecurity
Time before First Meetings
First day of the campaign
Campaign Language(s)
French, English, German
The Client’s testimonial
I'm convinced that devlo is a dream partner for start-ups looking to validate the market suitability of their product and obtain as many qualified appointments as possible with very little time and resources. In particular, the professionalism shown by founder Charles throughout the entire process, from generating leads to structuring the campaign and obtaining appointments. It was a very pleasant and efficient collaboration. To give you an idea of our first campaign with devlo: 81% open rate, 54% response rate, and 16% of organisations interested in a meeting with Saporo. It's very effective, especially in a sector as complex as cybersecurity". - Olivier Eyries - Co-founder and CEO
Our sales representatives become your B2B sales prospecting specialists to help you generate qualified leads in the cybersecurity field. Make sure you use the best techniques to schedule meetings with your future customers.
About our client
Saporo helps organisations better protect their Active Directory by reducing excessive user access.
Ideal Customer Profiles
Security and IT managers (CISO), cybersecurity managers, IT infrastructure managers
Client’s Challenges
- First of all, it was essential for our client to validate the product-market fit of its product with several Ideal Customer Profiles (ICP) active in the field of information security, IT infrastructure, cyber security, etc. In other words, several targets were conceivable and it was a question of determining the most interesting one. In other words, there were several possible targets, and the question was which one would be the most interesting.
- Secondly, as our client had limited time and resources, he was looking for as many qualified appointments as possible. He was looking for a trusted partner to outsource all his B2B sales prospecting.
- Thirdly, our client needed to improve its processes and learn more from the salespeople assigned to its prospecting campaigns.
The Solutions
- Our prospecting agency identified all the companies corresponding to the characteristics (or attributes) of our client's Ideal Customer Profile (ICP). We then identified the best decision-maker for each of these companies.
- To do this, our lead generation team reviews all the most qualified decision-makers to select the one with the highest level of seniority.
- For subsequent campaigns, we implemented an Account-Based Strategy. This involves identifying and prospecting the second-best decision-maker in companies where the first prospect contacted did not respond.
- Our client received weekly and monthly reports on the progress of each campaign. This has enabled them to understand which geographical areas, which business sectors and which functions are more attractive than others.
Our results
After more than 10 campaigns, during which we contacted thousands of decision-makers in the world's largest companies, the indicators of success are as follows:
- 79% open rate
- 19% click-through rate
- 26% response rate
- 4.1% interest rate
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