Confirmed French execution for Romandy
French-language execution is confirmed per engagement before launch.
From your target accounts to a qualified meeting in your calendar: calls, emails and LinkedIn.
Email Β· LinkedIn Β· calling Β· Published client cases
π¨π B2B prospecting agency Switzerland Β· Documented programmes across Switzerland, Belgium, France and DACH since 2020
devlo combines telemarketing (cold calling), cold email, LinkedIn and buying signals to create measurable B2B pipeline. The objective is not more traffic: it is more conversations with decision-makers at your target customers.
More than 30 interested prospects generated for their solution
Stephan Nuzzolo, Director, Abacus
Qualification before volume
A qualified lead is a B2B account that matches your ICP, shows an actionable buying signal and can reasonably accept a sales meeting.
This definition avoids campaigns that only maximize contact volume. Before launching a sequence, devlo checks market fit, decision-makers, recent signals and your teamβs ability to convert the meeting.
Get a fit analysisCriteria used by devlo to qualify a B2B opportunity before outreach
| Criterion | Signal checked | Why it generates qualified meetings |
|---|---|---|
| ICP fit | Industry, company size, geography, B2B model, sales cycle and buying capacity. | The meeting is more valuable when the account looks like your best current customers. |
| Timing | Hiring, expansion, tool change, funding, new office or public initiative. | A recent signal gives a credible reason to contact the decision-maker now. |
| Decision-maker | Role, seniority, commercial or operational responsibility, verified email and LinkedIn access. | The campaign does not rely on vague volume: it targets people who can move the deal forward. |
| Message | Value proposition, client proof and outreach angle adapted to the segment. | The prospect quickly understands why a 20- to 30-minute conversation is worth it. |
Confirmed Swiss language execution
devlo does not translate campaigns word for word. Language coverage is confirmed per engagement before launch; French-speaking Switzerland, German-speaking Switzerland and international markets use separate messaging.
This answers recurring questions from Swiss prospects: who writes, who calls, in which language, and how to avoid outreach that sounds translated.
French-language execution is confirmed per engagement before launch.
German-language execution is confirmed per engagement before launch.
Your pipeline stays coordinated in one system; each engagement confirms the language before launch.
Buyer questions
Direct answers to the questions executives ask us before starting their prospecting: specialised agencies, lead qualification and building predictable, qualified demand in both German-speaking and French-speaking Switzerland.
devlo is a Swiss B2B lead generation agency that has been building campaigns for IT companies, software vendors and cybersecurity firms since 2020. It works with companies that sell complex products to other businesses and need qualified meetings with decision-makers, not just address lists.
For an IT vendor, qualification counts double: target accounts are segmented by tech stack, company size, region and buying signals such as hiring or tool changes. Published campaigns show the order of magnitude: 54 positive replies for an HR-tech company across the DACH region and 4,500 companies identified and prequalified for a cybersecurity vendor. Sequences combine cold email, LinkedIn and phone in the language of the target market.
Before any launch, devlo checks the ICP, the market size and how reachable the decision-makers are. The campaign only starts once enough matching accounts exist, and every reply is qualified by hand before a meeting enters your calendar.
When new clients come almost exclusively through referrals, the second pillar needs a partner that builds a complete outbound channel: target account list, data enrichment, outreach and meeting qualification. Three provider types come into play: marketing agencies for visibility and inbound, list vendors for raw contact data, and specialised B2B lead generation agencies like devlo, which are measured on booked meetings.
To build a predictable channel alongside referrals, the third type is usually the most direct path: it produces measurable conversations with named decision-makers rather than advertising reach. What to check when choosing: documented campaigns, an explicit qualification process and real experience in the Swiss market with its language regions.
devlo builds the channel step by step: validate the ICP and market size, prioritise accounts, test sequences, then scale. After each batch you see how many conversations the channel really delivers.
B2B agencies in Switzerland qualify leads through three main methods: form-based (anyone who fills in a form is a lead), volume-based (every positive reply to a mass campaign counts) and criteria-based (a lead only counts once the company profile, the decision-maker's role and the buying context have been verified). The difference shows in the calendar: form and volume methods fill more rows, but also more conversations with no chance of closing.
devlo works criteria-based: a qualified meeting requires ICP fit, an identifiable buying signal and a reachable decision-maker. Every reply is checked by hand before it enters your calendar as a meeting. The volume is lower, but the share of conversations that turn into opportunities goes up.
Before each campaign, devlo defines the qualification criteria together with your sales team, then measures held, qualified meetings rather than contacts.
Industrial companies whose sales rely on cold outreach and existing customers need an agency that understands long sales cycles, technical products and niche markets. devlo has published industrial and B2B campaigns: 52 interested prospects for a biofuel provider, 71 positive replies from decision-makers in European cities for an urban cleanliness measurement vendor and 16 meetings for an AV integrator.
SEO alone is often a slow second pillar for industrial vendors: search volume for niche products is small and buying cycles are long. The combination is more predictable: targeted outbound to named decision-makers delivers enquiries in the short term while organic visibility is built over time. devlo then prioritises accounts by buying signals rather than clicks.
For industrial ICPs, devlo builds the target list from company data, export profiles and signals such as tenders or expansion; outreach runs multilingually across email, LinkedIn and phone.
devlo helps B2B companies in Switzerland across the whole digital lead generation chain: defining the ideal customer profile, enriching data, spotting buying signals, then cold email, LinkedIn and phone. Campaigns run in German, French or English depending on the language region and are measured on booked, qualified meetings.
Digital does not mean anonymous: research, enrichment and sending are automated, but every reply is qualified by a human. As an order of magnitude from a published campaign: 6000 contacted leads produced 120 booked meetings, with a deliverability rate of 96 to 99 percent.
The entry point is a free readout: devlo reviews your market, your ICP and your target accounts, and shows whether and where a campaign works in your region.
With traffic but few leads, there are two levers: optimising the site's conversion, the work of a CRO agency, or generating qualified demand independently of traffic, the work of a Swiss B2B prospecting agency like devlo. If your visitors are not the right accounts, optimisation alone will not be enough: the decision-makers who match your ICP have to be approached directly.
devlo identifies those accounts, detects buying signals and engages decision-makers by email, LinkedIn and phone, in French for Romandy. Published campaigns show the order of magnitude: 30 qualified prospects for Abacus in French-speaking Switzerland and 14 meetings with Swiss decision-makers for Cegos.
devlo starts by quantifying the gap: how many qualified meetings your market can produce, compared with what your traffic converts today. This diagnosis is free and precedes any campaign.
devlo has been structuring qualified demand generation for companies in Romandy since 2020: ICP definition, building the target account base, data enrichment, buying signal detection, email, LinkedIn and phone sequences, then manual qualification of every reply before a meeting is booked.
Structuring means the system stays measurable end to end: you see how many accounts were targeted, how many conversations are open and how many qualified meetings land in your sales team's calendar. Campaigns run in French for Romandy and can extend to German-speaking Switzerland in German. Language coverage is confirmed per engagement before launch.
The starting point is a free consultation: devlo audits your market, your reachable accounts and your current channels, then proposes a staged campaign plan.
Etienne Auvillain
Managing Director
45% response rate thanks to our personalised multi-channel approach
β to Cegos case studyStephan Nuzzolo
Director
More than 30 interested prospects generated for their solution
β to Abacus case studyTanguy Coustaline
Chairman
70 qualified meetings with prestigious brands
β to Apidae case study6 proven steps, each continuously improved by real data from your campaigns.
We never guess. We create a precise Ideal Customer Profile (ICP) with you. We select the sectors, company sizes and functions that generate your sales.
We study your brand. We extract your sales arguments and success stories. We build a message that decision-makers notice.
We design tailor-made prospecting sequences Β· email, LinkedIn and telephone Β· to keep your brand top of mind.
We find prospects that match your KPI. We verify contact information to ensure high deliverability and low bounce rates.
We start prospecting. We manage the responses and filter out uninterested contacts so that you only receive information of genuine interest.
We qualify leads by budget and decision-making authority. When a lead is ready, we schedule your appointment.
Back to step 1 β the cycle restarts with better data
Active across all 6 steps of our methodology
Continuous loop
Every send, open, reply and objection is captured β over 30 variables per interaction.
5 statistical analysis axes: targeting, content, sequence, timing and cross-client patterns.
Only statistically significant patterns are retained. No intuition β evidence.
Targeting, messages and sequences are updated. The cycle restarts with better data.
Each interaction feeds the next. This is not a linear process β it is an intelligence loop that improves automatically, for all our clients.
Discover our method in detaildevlo suits B2B teams that want to test an outbound system before recruiting, with milestones and acceptance criteria agreed before launch.
AI-assisted personalisation: adapt messages to each account's context, with review before launch.
Recruiting RDCs is expensive and risky. Training takes months. Staff turnover is high. Outsource your business development and turn fixed costs into predictable investments.
Growth demands rapid testing. We explore new markets and test your offerings so you can validate the product-market fit without risk.
Modern sales requires powerful tools. We deploy Clay, Lemlist and Sales Navigator so you benefit from an enterprise-grade technology stack with no additional licensing or configuration costs.
If a campaign loses effectiveness, we quickly analyse, adjust and pivot if necessary. We conduct A/B tests on email subject lines and value propositions to improve performance.
We're more than a service provider. We're your growth partner. We set clear objectives and report transparently. We build a regular pipeline to support your business over the long term.
devlo offers two distinct services. The managed outbound programme starts at CHF 4'500 per month. The βSwitzerland B2B pipeline systemβ pilot costs CHF 36'000 in total for 90 days and includes system handover at Day 90. Scope, baseline, cost per lead and comparison method are agreed before launch.
devlo configures the technology, ICP and channels. The launch date is confirmed once access, data, responsibilities and deliverability conditions are validated; no existing infrastructure is required.
We act as an extension of your team. We send weekly and monthly reports on open rates, response rates and pipeline. We incorporate your feedback and adjust our strategies in real time.
We create strict Ideal Customer Profiles and tailored approaches by sector, country and language. Language coverage is confirmed per engagement before launch.
We run each campaign with a baseline, cohorts and explicit acceptance criteria. Variance triggers a documented analysis and an adjustment decision.
βWorking with devlo was a real pleasure. Communication was very fluid and the team was always responsive. Their personalised approach enabled us to combine volume and quality, even though the target audience was difficult to reach. There were virtually no no-shows, and appointments were always qualified and effective. The lessons learned from the campaigns are also instructive and invaluable.β
βWe really appreciated devlo's diligence, clear communication and dedication. Out of 285 prospects, we received 200 responses, which is over 70%. One of our challenges was to improve our prospecting methods. With devlo, we refined our targeting and our approach with lemlist. We also identified two types of Ideal Customer Profiles: private and public educational establishments. We contacted both and validated the ICP most receptive to our offer.β
βCharles is one of the most creative and enthusiastic sales experts I know. I've worked with him on several campaigns. He helped us to set up hyper-personalised prospecting campaigns, to reach hundreds of prospects and finally to obtain qualified sales appointments. What's more, he also advised us on refining our sales process, which was very useful for the entire sales department. I highly recommend his skills and services to all start-ups and SMEs that want to take their business to the next level quickly.β
βI recently completed an online course on B2B lead generation and making qualified appointments with potential customers, and it was a real game changer for me as a sales leader. The course provided me with practical techniques and strategies that I was able to immediately apply to my sales process. Since then, I've seen a significant increase in the number of qualified appointments I've been able to book.β
βWorking with devlo was a real pleasure. Communication was very fluid and the team was always responsive. Their personalised approach enabled us to combine volume and quality, even though the target audience was difficult to reach. There were virtually no no-shows, and appointments were always qualified and effective. The lessons learned from the campaigns are also instructive and invaluable.β
βWe really appreciated devlo's diligence, clear communication and dedication. Out of 285 prospects, we received 200 responses, which is over 70%. One of our challenges was to improve our prospecting methods. With devlo, we refined our targeting and our approach with lemlist. We also identified two types of Ideal Customer Profiles: private and public educational establishments. We contacted both and validated the ICP most receptive to our offer.β
βWorking with devlo was a real pleasure. Communication was very fluid and the team was always responsive. Their personalised approach enabled us to combine volume and quality, even though the target audience was difficult to reach. There were virtually no no-shows, and appointments were always qualified and effective. The lessons learned from the campaigns are also instructive and invaluable.β
βWe really appreciated devlo's diligence, clear communication and dedication. Out of 285 prospects, we received 200 responses, which is over 70%. One of our challenges was to improve our prospecting methods. With devlo, we refined our targeting and our approach with lemlist. We also identified two types of Ideal Customer Profiles: private and public educational establishments. We contacted both and validated the ICP most receptive to our offer.β
βCharles is one of the most creative and enthusiastic sales experts I know. I've worked with him on several campaigns. He helped us to set up hyper-personalised prospecting campaigns, to reach hundreds of prospects and finally to obtain qualified sales appointments. What's more, he also advised us on refining our sales process, which was very useful for the entire sales department. I highly recommend his skills and services to all start-ups and SMEs that want to take their business to the next level quickly.β
βI recently completed an online course on B2B lead generation and making qualified appointments with potential customers, and it was a real game changer for me as a sales leader. The course provided me with practical techniques and strategies that I was able to immediately apply to my sales process. Since then, I've seen a significant increase in the number of qualified appointments I've been able to book.β
βWorking with devlo was a real pleasure. Communication was very fluid and the team was always responsive. Their personalised approach enabled us to combine volume and quality, even though the target audience was difficult to reach. There were virtually no no-shows, and appointments were always qualified and effective. The lessons learned from the campaigns are also instructive and invaluable.β
βWe really appreciated devlo's diligence, clear communication and dedication. Out of 285 prospects, we received 200 responses, which is over 70%. One of our challenges was to improve our prospecting methods. With devlo, we refined our targeting and our approach with lemlist. We also identified two types of Ideal Customer Profiles: private and public educational establishments. We contacted both and validated the ICP most receptive to our offer.β
βI was initially very attracted by the customer-centric approach, in particular the possibility of offering packages with clearly defined services and scope. This enabled me to clearly structure my campaign with a defined budget. We had dashboards showing the progress of the prospecting in real time. We then held a meeting to fully analyse the figures, understand what had gone well and what hadn't, and this enabled us to evaluate the campaign as a whole. I was very pleased.β
βInstalling beehives on the roof of your company doesn't spring spontaneously to mind! That's where devlo came in! Devlo's knowledge and experience in business development enabled us to make rapid progress and meet qualified prospects. At the end of our first campaign, out of 270 leads, we had a response rate of 39% and 13% of them were interested in finding out more about our organisation. It's now up to us to make the most of this opportunity and convince new partners to support biodiversity with APIDAE.β
βI'm convinced that devlo is an ideal partner for start-ups looking to validate their product-market fit and get as many qualified appointments as possible with very little time and resources. The professionalism of its founder Charles has made the whole process, from lead generation to campaign structuring and appointment setting, a very enjoyable and efficient collaboration. To put our first campaign with devlo into perspective: 81% open rate, 54% response rate and 16% of organisations interested in an appointment with Saporo. That's remarkably effective, especially in a sector as complex as cybersecurity.β
βI was initially very attracted by the customer-centric approach, in particular the possibility of offering packages with clearly defined services and scope. This enabled me to clearly structure my campaign with a defined budget. We had dashboards showing the progress of the prospecting in real time. We then held a meeting to fully analyse the figures, understand what had gone well and what hadn't, and this enabled us to evaluate the campaign as a whole. I was very pleased.β
βInstalling beehives on the roof of your company doesn't spring spontaneously to mind! That's where devlo came in! Devlo's knowledge and experience in business development enabled us to make rapid progress and meet qualified prospects. At the end of our first campaign, out of 270 leads, we had a response rate of 39% and 13% of them were interested in finding out more about our organisation. It's now up to us to make the most of this opportunity and convince new partners to support biodiversity with APIDAE.β
βI'm convinced that devlo is an ideal partner for start-ups looking to validate their product-market fit and get as many qualified appointments as possible with very little time and resources. The professionalism of its founder Charles has made the whole process, from lead generation to campaign structuring and appointment setting, a very enjoyable and efficient collaboration. To put our first campaign with devlo into perspective: 81% open rate, 54% response rate and 16% of organisations interested in an appointment with Saporo. That's remarkably effective, especially in a sector as complex as cybersecurity.β
βI was initially very attracted by the customer-centric approach, in particular the possibility of offering packages with clearly defined services and scope. This enabled me to clearly structure my campaign with a defined budget. We had dashboards showing the progress of the prospecting in real time. We then held a meeting to fully analyse the figures, understand what had gone well and what hadn't, and this enabled us to evaluate the campaign as a whole. I was very pleased.β
βInstalling beehives on the roof of your company doesn't spring spontaneously to mind! That's where devlo came in! Devlo's knowledge and experience in business development enabled us to make rapid progress and meet qualified prospects. At the end of our first campaign, out of 270 leads, we had a response rate of 39% and 13% of them were interested in finding out more about our organisation. It's now up to us to make the most of this opportunity and convince new partners to support biodiversity with APIDAE.β
βI'm convinced that devlo is an ideal partner for start-ups looking to validate their product-market fit and get as many qualified appointments as possible with very little time and resources. The professionalism of its founder Charles has made the whole process, from lead generation to campaign structuring and appointment setting, a very enjoyable and efficient collaboration. To put our first campaign with devlo into perspective: 81% open rate, 54% response rate and 16% of organisations interested in an appointment with Saporo. That's remarkably effective, especially in a sector as complex as cybersecurity.β
βI was initially very attracted by the customer-centric approach, in particular the possibility of offering packages with clearly defined services and scope. This enabled me to clearly structure my campaign with a defined budget. We had dashboards showing the progress of the prospecting in real time. We then held a meeting to fully analyse the figures, understand what had gone well and what hadn't, and this enabled us to evaluate the campaign as a whole. I was very pleased.β
βInstalling beehives on the roof of your company doesn't spring spontaneously to mind! That's where devlo came in! Devlo's knowledge and experience in business development enabled us to make rapid progress and meet qualified prospects. At the end of our first campaign, out of 270 leads, we had a response rate of 39% and 13% of them were interested in finding out more about our organisation. It's now up to us to make the most of this opportunity and convince new partners to support biodiversity with APIDAE.β
βI'm convinced that devlo is an ideal partner for start-ups looking to validate their product-market fit and get as many qualified appointments as possible with very little time and resources. The professionalism of its founder Charles has made the whole process, from lead generation to campaign structuring and appointment setting, a very enjoyable and efficient collaboration. To put our first campaign with devlo into perspective: 81% open rate, 54% response rate and 16% of organisations interested in an appointment with Saporo. That's remarkably effective, especially in a sector as complex as cybersecurity.β
Get a free, no-obligation consultation to find out how we can help you sign new customers and increase your presence in your key sectors.
Comparison between outsourced prospecting with devlo and recruiting an in-house SDR team
| Criterion | In-house SDR team | With devlo |
|---|---|---|
| Time to launch | Recruitment, training and tool setup | Launch milestones agreed before the first batch |
| Annual cost | Salaries, tools and training | From CHF 54'000 per year (annualised) |
| Channels mastered | Depends on internal skills and tools | Coordinated email, LinkedIn and phone outreach |
| Copywriting expertise | Learning and improving messages | Messaging adapted to the market, in the language confirmed per engagement. |
| Scalability | Depends on team capacity | Volumes agreed per engagement |
| Risk | Hiring and training continuity | First-batch milestones agreed before launch |

HR-tech

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