It is challenging for businesses to rely exclusively on inbound leads to build their necessary pipeline.
To get things moving quickly, marketing and sales leaders often focus on outbound marketing and sales development.
One option is to build an internal business development team, but it also has disadvantages. It takes time to set it up, it requires a skilled professional to onboard, manage and motivate the team, and it’s not easy to keep up with the latest tools to support the entire process.
Another option is to outsource.
In this post, Richard Dumas, member of the Forbes Communications Council, presents one way to ensure that you’re getting a positive return on your investment.
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