About

Our client offers IT integrations such as conference tooling. For this campaign, we decided to target Architect and Engineer offices specialised in including the latest technologies in their upcoming corporate office development.

Ideal Customer Profiles

Architect and Engineer offices

Client’s Challenges

This customer has a very wide range of potential targets since all types of companies need audiovisual integration services these days. To make our approach relevant, we had to define the best ICP, the one most receptive to our approach and the most cost-effective.

The Solution

We precisely identified the most distinct and profitable ICP. We drafted a multi-channel cold outbound sequence that was extremely well adapted to this target. The results speak for themselves, with 7 out of 10 people responding to our outreach.

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Reading time

10 mins

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Academy

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