The Client’s testimonial

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About

This AI-driven technology company helps cities measure their cleanliness in real time to use their resources accordingly.

Ideal Customer Profiles

Political office holder or Head of Services/Technical Services in charge of Urban cleaning

Client’s Challenges

Our client didn’t have the time to:

  • Identify the cities matching their qualification criteria
  • Within these cities, identify the most relevant decision-makers and generate their contact information to personalise the emails and LinkedIn messages with information available publicly (LinkedIn, website, news articles, etc.)
  • Follow-up, cold call, and qualify/disqualify these leads

The Solutions

Account-Based Sales Done Right: Account-based Sales consists of a succession of orchestrated cold outbound campaigns. These multichannel campaigns use emails, cold calls, and LinkedIn messages. Each lead is individually identified and researched. It results in creating untapped sales opportunities:

  • Firstly, our Lead generation team found multiple leads across each department
  • Second, our Creative team built highly targeted outbound sequences to contact these top-tier cities
  • Third, our Sales Development team prospectes these accounts by emails, cold calls, and LinkedIn messages. Then, they qualify interested leads and book a meeting with our client’s team.

Our Results

Out of the 500 new leads identified and contacted, our client received 71 positive replies for a meeting thanks to this first outbound campaign. Here are the success metrics from our campaign:

  • 78% open rate
  • 3% click rate
  • 36% reply rate
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Reading time

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