Saporo helps organizations protect their Active Directory better by reducing excessive user access.
Ideal Customer Profiles
Chief Information Security Officer, Director/Head of Cybersecurity, IT Infrastructure
- First, our client needed to validate their product-market fit across several Ideal Custom Profiles working in information security, IT Infrastructure, cyber security, etc.
- Second, they needed to get as many qualified appointments as possible with little time and resources.
- Third, they needed access to the learnings their assigned SDRs gathered from their campaigns. They needed to stay close to their target audience.
- First, every account matching their ICP’s characteristics was identified. Then, within each of these accounts, the highest decision-maker was identified. For the following campaigns, we conducted an Account-Based Strategy: in the accounts that didn’t reply, the second-best decision-maker was then identified and prospected.
- Our client received a weekly and monthly report with the evolution of each campaign. He understood which location, industry, or job titles performed better than others.
Over 10 campaigns, we contacted thousands of potential clients. The success metrics are the following:
- 79% open rate, 19% click rate, 41% reply rate, and 6.5% interest rate.
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