Zeugnis des Kunden
This AI-driven technology company helps cities measure their cleanliness in real time to use their resources accordingly.
Ideal Customer Profiles
Political office holder or Head of Services/Technical Services in charge of Urban cleaning
Our client didn’t have the time to:
- Identify the cities matching their qualification criteria
- Within these cities, identify the most relevant decision-makers and generate their contact information to personalise the emails and LinkedIn messages with information available publicly (LinkedIn, website, news articles, etc.)
- Follow-up, cold call, and qualify/disqualify these leads
Account-Based Sales Done Right: Account-based Sales consists of a succession of orchestrated cold outbound campaigns. These multichannel campaigns use emails, cold calls, and LinkedIn messages. Each lead is individually identified and researched. It results in creating untapped sales opportunities:
- Firstly, our Lead generation team found multiple leads across each department
- Second, our Creative team built highly targeted outbound sequences to contact these top-tier cities
- Third, our Sales Development team prospectes these accounts by emails, cold calls, and LinkedIn messages. Then, they qualify interested leads and book a meeting with our client’s team.
Out of the 500 new leads identified and contacted, our client received 71 positive replies for a meeting thanks to this first outbound campaign. Here are the success metrics from our campaign:
- 78% open rate
- 3% click rate
- 36% reply rate
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